Folio: and WhatCounts team up on a survey revealing how publishers need to get a better handle on ROI and content value. The post List Growth Alone Won’t Drive Success in Email Marketing appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
News tagged with:
#email marketing
A series of promotions at Liturgical Press are part of the Catholic publisher’s efforts to strengthen its digital marketing outreach and enhance books on spirituality, mysticism, and monastic traditional wisdom. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-17 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital marketing
Newspapers to cover ‘all views’ and ‘not just the popular ones’, indicating the Murdoch empire may continue its pattern of climate science denialGet our free news app; get our morning email briefingNews Corp Australia has confirmed it will ramp up its company-wide coverage of climate change next... Continue reading at The Guardian
[ The Guardian | 2021-09-10 20:00:05 UTC ]
More news stories like this | News stories tagged with:
#climate coverage
#murdoch empire
#climate change
#executive chairman
#michael miller
#climate action
#news corp
This might be a somewhat reductive thing to say about what was the dominant way of communicating in Ireland for the vast majority of its recorded history, but Gaeilge—the Irish language—is having something of a moment of late. There has been a surge of numbers in Irish immersion schools in the... Continue reading at The Bookseller
[ The Bookseller | 2021-09-10 15:01:51 UTC ]
More news stories like this | News stories tagged with:
#northern ireland
#vast majority
#recorded history
#travel restrictions
Having worked on the launch of John Murray Press list Basic Books, a sibling to the US imprint of the same name, while suffering from long Covid, Sarah Caro is primed to release its first titles Continue reading at The Bookseller
[ The Bookseller | 2021-09-10 12:29:19 UTC ]
More news stories like this | News stories tagged with:
#diverse list
#sarah caro
With its first two titles issued last week and a further four to come in 2021, Conor Nagle explains how HarperCollins Ireland is harnessing the power of a big list alongside some indie sensibilities. Continue reading at The Bookseller
[ The Bookseller | 2021-09-10 00:00:19 UTC ]
More news stories like this | News stories tagged with:
#harpercollins ireland
#harpercollins
The Booker Prize-winning author will serialise a new novella on the Substack newsletter publishing platform. Continue reading at BBC World
[ BBC World | 2021-09-02 16:07:25 UTC ]
More news stories like this | News stories tagged with:
#email newsletter
#prize-winning author
International book markets have made significant gains in the first half of 2021, defying the impact of the coronavirus pandemic, according to a survey carried out by charts and market research data supplier GfK Entertainment. Continue reading at The Bookseller
[ The Bookseller | 2021-08-24 00:32:33 UTC ]
More news stories like this | News stories tagged with:
#coronavirus pandemic
A comic art festival based in Yorkshire is encouraging the public to donate new and used comic books to its organisation, which will then distribute copies to schools and libraries. Continue reading at The Bookseller
[ The Bookseller | 2021-08-21 00:12:55 UTC ]
More news stories like this | News stories tagged with:
#comic books
#distribute copies
#libraries
Like the big trade publishers, many independent publishers had surprisingly good years last year—and they were particularly well-poised to quickly adapt to market conditions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-20 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent publishers
#market conditions
North America is experiencing a manga boom. Here's a look at the industry's history with manga and its future. Continue reading at Book Riot
[ Book Riot | 2021-08-13 10:33:00 UTC ]
More news stories like this | News stories tagged with:
#manga
There’s something about literary sisters. Siblings offer a unique, complex, and compelling relationship for novelists to explore, so it’s no surprise that so many novels have sisters at their heart. From Jane Austen’s loveable Bennett sisters in Pride and Prejudice, and Louisa May Alcott’s... Continue reading at Literrary Hub
[ Literrary Hub | 2021-08-13 08:49:04 UTC ]
More news stories like this | News stories tagged with:
#enduring appeal
#jane austen
#novelists
As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#digital media
These days, just being an author from Taiwan could dash your chances of getting a book published in China Continue reading at ABC News
[ ABC News | 2021-08-11 14:32:35 UTC ]
More news stories like this | News stories tagged with:
#book published
The September reopening plan for Hachette Book Group is postponed, even as NPD Books charts a good July in US print–but questions ahead. The post NPD Sees the US Print Market Up in July, ‘Momentum Slowing’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-09 21:40:46 UTC ]
More news stories like this | News stories tagged with:
#print market
#npd sees
Octopus Publishing Group has announced promotions and a restructure in its publicity and marketing department with both Matt Grindon and Megan Brown stepping up to more senior roles. Continue reading at The Bookseller
[ The Bookseller | 2021-08-09 20:07:57 UTC ]
More news stories like this | News stories tagged with:
#announced promotions
#marketing department
#senior roles
Online writing school The Novelry has announced a series of expansions, including newly recruited PRH editors, plans to set up a US branch, outreach programmes and its latest partnership with Madeline Milburn Literary, TV and Film agency. Continue reading at The Bookseller
[ The Bookseller | 2021-08-04 17:20:52 UTC ]
More news stories like this |
US-based marketing tech company Open Road Media (OR/M) has acquired UK e-book specialist indie Bloodhound Books for an undisclosed sum. Continue reading at The Bookseller
[ The Bookseller | 2021-07-27 20:12:24 UTC ]
More news stories like this | News stories tagged with:
#e-book
The e-cigarette-maker promised a safer product but got teens hooked, Jamie Ducharme writes. Continue reading at The Washington Post
[ The Washington Post | 2021-07-23 12:00:00 UTC ]
More news stories like this |
“Congress is getting the message that libraries of all kinds are key to the vitality of communities,” said ALA president Patty Wong in a statement. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#libraries
A plunge in book fair revenue led to a 12.5% decline in sales at Scholastic in the fiscal year ended May 31, 2021, but the publisher forecast "significant growth" in 2022 revenue and an improved bottom line. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#5% decline
#significant growth
#scholastic
#book fair