LinkedIn Tells Member Stories in New Campaign

Looking for a new career? LinkedIn thinks you don't need to look any further than the success stories of its members for motivation. The company's latest digital campaign, Picture Yourself, focuses on telling the career tales of select people, including One Kings Lane chief merchandising officer Susan Feldman and NASA aerospace engineer Kiristina Rojdev. But, it also allows people to share their own personal stories, pushing the message that company is more than an online social network for professionals but a publishing platform to tout your accomplishments as well. "Our member base has an amazing amount of professional knowledge," Sarah Acton, director of brand marketing at LinkedIn, said to Adweek. "As a professional, you have a very unique and sought after skill set, and you want to be publishing and sharing the work you’ve done." The campaign will be spread on LinkedIn platforms and other publishing sites like BuzzFeed and YouTube. The network is also buying ads through the Sharethrough network.   Continue reading at 'AdWeek'

[ AdWeek | 2014-05-29 00:00:00 UTC ]
News tagged with: #publishing sites #personal stories #skill set #buying ads

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VIDEO: NYC's graffiti history and other arts stories

An exhibition on New York's graffiti traces the history of the art form in the city, a Parisian museum shows how immigrants helped shape comic books worldwide - and other stories from the world of arts. Continue reading at BBC World

[ BBC World | 2013-10-24 00:00:00 UTC ]
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Tom Gates campaign for Scholastic

Scholastic is featuring its first ever TV ads for Liz Pichon's Tom Gates series next week,... Continue reading at The Bookseller

[ The Bookseller | 2013-10-21 00:00:00 UTC ]
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Pinterest Drives More Traffic to Publishers Than Twitter, LinkedIn, Reddit Combined

When it comes to referral traffic from social networks, there's Facebook and Pinterest — and then there's everyone else. Facebook accounted for more than 10% of overall traffic to publishers in September, by ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-16 00:00:00 UTC ]
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Report: Stories About Politics Inspire Best, Worst Comments

Researchers from the World Association of Newspapers and News Publishers (WAN-IFRA) spoke with online editors and community managers at 104 news organizations from 63 countries to help assemble a report written by Emma Goodman about what works and wh ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-15 00:00:00 UTC ]
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Munro short story to be Waterstones exclusive

Profile is to republish a short story by Alice Munro, winner of the Nobel Prize in Literature, to... Continue reading at The Bookseller

[ The Bookseller | 2013-10-14 00:00:00 UTC ]
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Nothing small about story Nobel

The first Canadian winner, Alice Munro has published nothing but short stories in a 50-year career.     Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2013-10-11 00:00:00 UTC ]
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Nothing small about short story Nobel

The first Canadian winner, Alice Munro has published nothing but short stories in a 50-year career.     Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2013-10-11 00:00:00 UTC ]
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Highlights of L,B's Goldfinch PR campaign

Heavyweight coverage for Donna Tartt's The Goldfinch (Little, Brown, October 22nd) kicks off... Continue reading at The Bookseller

[ The Bookseller | 2013-10-11 00:00:00 UTC ]
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Dohle tells Frankfurt of Amazon 'co-operation'

Penguin Random House c.e.o. Markus Dohle has told the Frankfurt Book Fair that the relationship... Continue reading at The Bookseller

[ The Bookseller | 2013-10-09 00:00:00 UTC ]
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Sarah Hall wins BBC National Short Story Award

Sarah Hall has won the £15,000 BBC National Short Story Award with her story "Mrs Fox... Continue reading at The Bookseller

[ The Bookseller | 2013-10-08 00:00:00 UTC ]
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New Board Members Elected to WAN-IFRA

Newspaper executives from five countries were elected Sunday to the Board of the World Association of Newspapers and News Publishers (WAN-IFRA) during the organization's Annual General Meeting in Berlin, Germany. The WAN-IFRA Annual General Meet ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-07 00:00:00 UTC ]
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Star Tribune Announces New Initiative for Real-Time Management of Digital Advertising Campaigns

As a premium content publisher with unprecedented reach and coverage across the upper Midwest, Star Tribune has attracted the largest online readership of any Minnesota media brand—and the advertisers seeking to connect with that audience. ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-03 00:00:00 UTC ]
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Trevor wins new short story writing award

Irish writer William Trevor has been named winner of the inaugural Charleston & Chichester... Continue reading at The Bookseller

[ The Bookseller | 2013-09-30 00:00:00 UTC ]
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Aircraft Can Handle Electronic-Device Use, Panel to Tell FAA

If the FAA follows the recommendations, fliers could read ebooks, listen to music or watch movies during takeoffs and landings if the content is saved on their devices. Continue reading at AllThingsD

[ AllThingsD | 2013-09-30 00:00:00 UTC ]
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Major deal with Cornerstone for Bray's Mormon story

Cornerstone has signed a six-figure deal for a début novel about a Mormon family in... Continue reading at The Bookseller

[ The Bookseller | 2013-09-27 00:00:00 UTC ]
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Sage launches social science campaign

Sage has launched a transatlantic campaign with other social science bodies to raise awareness of... Continue reading at The Bookseller

[ The Bookseller | 2013-09-18 00:00:00 UTC ]
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Last Call for Frankfurt Book Fair Show Daily Stories and Advertising

It's the last week to pitch your stories and book advertising in our printed Frankfurt Book Fair Show Daily issues running October 8-11. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-12 00:00:00 UTC ]
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Content Recommendation Company Now Allows Users to Reject Stories

Taboola, a company that powers content recommendation and monetization for Web publishers, is now offering users a chance to reject and even weigh in on stories that the company suggests. The company's content recommendation tech appears on all sorts of sites on the Web, often in the form of... Continue reading at AdWeek

[ AdWeek | 2013-09-04 00:00:00 UTC ]
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'The Good Lord Bird' is a twisted take on an abolitionist's story

James McBride takes liberties as he visits the story of white abolitionist John Brown through the eyes of a young slave in 'The Good Lord Bird.'John Brown, the white abolitionist who sought to free black slaves with the barrel of a gun, is a recurring character in American literature. He's one... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-08-31 00:00:00 UTC ]
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Sphere signs post-war shopgirl story

Sphere has signed a non-fiction title from Ellee Seymour, which will explore the story of women... Continue reading at The Bookseller

[ The Bookseller | 2013-08-28 00:00:00 UTC ]
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