LinkedIn Tells Member Stories in New Campaign

Looking for a new career? LinkedIn thinks you don't need to look any further than the success stories of its members for motivation. The company's latest digital campaign, Picture Yourself, focuses on telling the career tales of select people, including One Kings Lane chief merchandising officer Susan Feldman and NASA aerospace engineer Kiristina Rojdev. But, it also allows people to share their own personal stories, pushing the message that company is more than an online social network for professionals but a publishing platform to tout your accomplishments as well. "Our member base has an amazing amount of professional knowledge," Sarah Acton, director of brand marketing at LinkedIn, said to Adweek. "As a professional, you have a very unique and sought after skill set, and you want to be publishing and sharing the work you’ve done." The campaign will be spread on LinkedIn platforms and other publishing sites like BuzzFeed and YouTube. The network is also buying ads through the Sharethrough network.   Continue reading at 'AdWeek'

[ AdWeek | 2014-05-29 00:00:00 UTC ]
News tagged with: #publishing sites #personal stories #skill set #buying ads

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LinkedIn Is Looking More Like a Publisher as It Grows Its Native Ad Business

LinkedIn is looking more and more like a publisher these days. The professional networking site eschews the term, but its recent moves suggest otherwise, from its Influencers blog network to its acquisition of news reader Pulse and the introduction of native advertising. (LinkedIn calls them... Continue reading at AdWeek

[ AdWeek | 2014-02-10 00:00:00 UTC ]
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After a Long Wait, FDA's Latest Anti-Smoking Campaign Arrives Next Week

The Food and Drug Administration is rolling out an ambitious anti-smoking campaign designed to dissuade young people from picking up the habit by appealing to their vanity.DraftFCB is handling creative for the campaign, a two-year, $115 million campaign with the tagline "The Real Cost."... Continue reading at Advertising Age

[ Advertising Age | 2014-02-06 00:00:00 UTC ]
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Pulitzer Prize winners on Sunday Times short story longlist

Two Pulitzer Prize-winners and a Man Booker-shortlisted author are among the 16 people longlisted... Continue reading at The Bookseller

[ The Bookseller | 2014-01-31 00:00:00 UTC ]
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Save the Children takes literacy campaign to House of Lords

Children’s charity Save the Children took its Change The Story literacy campaign to the... Continue reading at The Bookseller

[ The Bookseller | 2014-01-21 00:00:00 UTC ]
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Six finalists chosen for Costa Short Story Award

Two of the writers shortlisted for last year's Costa Short Story Award have made the final... Continue reading at The Bookseller

[ The Bookseller | 2014-01-21 00:00:00 UTC ]
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Campaigners brand DCMS library stats 'bonkers'

A new Department of Culture, Media and Sport library report estimating that only 90 static... Continue reading at The Bookseller

[ The Bookseller | 2014-01-20 00:00:00 UTC ]
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New story collection from Mantel

A new collection of contemporary short stories by Man Booker Prize-winning Hilary Mantel –... Continue reading at The Bookseller

[ The Bookseller | 2014-01-16 00:00:00 UTC ]
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DoJ: Apple Waging 'Campaign of Character Assassination'

The parties will be in court today, with DoJ attorneys accusing Apple of blatantly obstructing the work of the court’s External Compliance Monitor, Michael Bromwich. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-13 00:00:00 UTC ]
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Maverick backs bedtime story app

A new story reading app will launch later this month with nine picture books from publisher... Continue reading at The Bookseller

[ The Bookseller | 2014-01-13 00:00:00 UTC ]
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Polar vortex takes us back to the coldest story in American literature

The unnamed protagonist in Jack London's 'To Build a Fire' gets into trouble while hiking in the frozen Yukon with his dog. Widely considered to be London’s best short story, 'To Build a Fire' captures the cold with painful accuracy. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-01-08 00:00:00 UTC ]
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Polar vortex takes us back to the coldest story in American literature (+video)

The unnamed protagonist in Jack London's 'To Build a Fire' gets into trouble while hiking in the frozen Yukon with his dog. Widely considered to be London’s best short story, 'To Build a Fire' captures the cold with painful accuracy. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-01-08 00:00:00 UTC ]
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Times editor and former PCC member join Ipso's appointment panel

Newspaper publishers have announced the latest stage in their creation of their new regulator, the Independent Press Standards Organisation (Ipso).The former judge who chairs the "foundation group", Lord Phillips of Worth Matravers, and the former civil servant, Sir Hayden Phillips, who was... Continue reading at The Guardian

[ The Guardian | 2014-01-08 00:00:00 UTC ]
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Author Starts Indiegogo Campaign to Buy Main Street

Although she has yet to make an offer, a local author and blogger launched an Indiegogo campaign Monday to raise $15,000 by February 5 to purchase Main Street Books in St. Charles, Mo. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-07 00:00:00 UTC ]
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How can we make sense of the world without reading stories? | Rachel Cooke

Last week, Ruth Rendell claimed that reading novels is a dying art. Sadly, she might have a pointNo one can say precisely why John Williams's novel Stoner has become a bestseller almost 50 years after its first publication. After all, plenty of books, "forgotten" or otherwise, are recommended by... Continue reading at The Guardian

[ The Guardian | 2014-01-05 00:00:00 UTC ]
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PW's Top 10 Library Stories of 2013

For libraries, 2013 was an eventful year. PW takes a look back at the top 10 library stories of the year, and a look ahead to what might be on the horizon in 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-02 00:00:00 UTC ]
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Byliner Publishes New Elmore Leonard Stories

The two stories were written in 1958 while the late writer was working at a Detroit-based advertising agency. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-30 00:00:00 UTC ]
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Slate’s Most Viral Stories of 2013

Last week I shared the 10 most popular Slate stories from 2013, a list that paints with a broad brush about the stories our readers loved the most. Now it’s time to dig deeper to reveal which pieces were the most popular on our three strongest social networks: Facebook, Twitter, and Reddit. As... Continue reading at Slate

[ Slate | 2013-12-28 00:00:00 UTC ]
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These Stories Dominated Digital Media in 2013

Digital media is thriving. Online advertising is growing faster than any other medium. The Web is hot. Except for the fact that the Web has had all sorts of growing pains. And major business challenges. And it changes constantly, sometimes quite radically. It's certainly never boring, and... Continue reading at AdWeek

[ AdWeek | 2013-12-24 00:00:00 UTC ]
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The Whale; The Ladybird Books Story – TV review

A sinking ship of a drama that managed to be neither monstrous nor deep"Thar she blows!" said one of the crew as a whale came to the surface. The cetacean wasn't the only thing blowing heavily in The Whale (BBC1), a 90-minute dramatisation of the sinking of the Essex, a Nantucket whaler, by a... Continue reading at The Guardian

[ The Guardian | 2013-12-23 00:00:00 UTC ]
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Personalised audio for SourceBooks' Put Me in the Story app

Sourcebooks' Put Me in the Story personalised-book series has launched a new 'universal... Continue reading at The Bookseller

[ The Bookseller | 2013-12-19 00:00:00 UTC ]
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