Looking for a new career? LinkedIn thinks you don't need to look any further than the success stories of its members for motivation. The company's latest digital campaign, Picture Yourself, focuses on telling the career tales of select people, including One Kings Lane chief merchandising officer Susan Feldman and NASA aerospace engineer Kiristina Rojdev. But, it also allows people to share their own personal stories, pushing the message that company is more than an online social network for professionals but a publishing platform to tout your accomplishments as well. "Our member base has an amazing amount of professional knowledge," Sarah Acton, director of brand marketing at LinkedIn, said to Adweek. "As a professional, you have a very unique and sought after skill set, and you want to be publishing and sharing the work you’ve done." The campaign will be spread on LinkedIn platforms and other publishing sites like BuzzFeed and YouTube. The network is also buying ads through the Sharethrough network. Continue reading at 'AdWeek'
[ AdWeek | 2014-05-29 00:00:00 UTC ]
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Shadow culture minister Dan Jarvis has spoken out about local library campaigns, criticising the... Continue reading at The Bookseller
[ The Bookseller | 2012-08-08 00:00:00 UTC ]
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The campaign group Friends of Gloucestershire Libraries has decided to step back from further... Continue reading at The Bookseller
[ The Bookseller | 2012-08-01 00:00:00 UTC ]
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Campaigners in Doncaster have lost their fight to re-open two libraries after a judge's... Continue reading at The Bookseller
[ The Bookseller | 2012-08-01 00:00:00 UTC ]
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Costa has launched a new award for a single, previously unpublished short story, with the winner... Continue reading at The Bookseller
[ The Bookseller | 2012-07-16 00:00:00 UTC ]
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A new app discovery campaign has been launched for Kobo by mobile marketing agency Yodelmobile.... Continue reading at The Bookseller
[ The Bookseller | 2012-07-10 00:00:00 UTC ]
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Publishers Association c.e.o. Richard Mollet has been elected as chairman of the Alliance Against... Continue reading at The Bookseller
[ The Bookseller | 2012-07-10 00:00:00 UTC ]
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The Libel Reform Campaign is calling on supporters to make a "final push for a truly fair... Continue reading at The Bookseller
[ The Bookseller | 2012-06-25 00:00:00 UTC ]
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Vintage has won the best marketing campaign of the year award at the Book Marketing Society's... Continue reading at The Bookseller
[ The Bookseller | 2012-06-22 00:00:00 UTC ]
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Waterstones has today (12th June) launched a buy-one-get-one-half-price (BOGOHF) Summer Reading... Continue reading at The Bookseller
[ The Bookseller | 2012-06-12 00:00:00 UTC ]
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The Friends of the Kensal Rise Library has written to All Souls College to ask it to consider... Continue reading at The Bookseller
[ The Bookseller | 2012-06-11 00:00:00 UTC ]
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Penguin and Macmillan have hit back at US government claims that they colluded to fix the price... Continue reading at The Bookseller
[ The Bookseller | 2012-05-31 00:00:00 UTC ]
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The Book Marketing Society has announced the shortlists for its inaugural Best Marketing Campaign... Continue reading at The Bookseller
[ The Bookseller | 2012-05-29 00:00:00 UTC ]
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The latest story from a Pulitzer Prize-winning writer will appear in 140-character chunks. The New Yorker is publishing Jennifer Egan's "Black Box" in installments on Twitter, the New York Observer reports. The tweets, which began yesterd ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-25 00:00:00 UTC ]
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Library campaigners in Kensal Rise have barricaded the doors to prevent council staff from... Continue reading at The Bookseller
[ The Bookseller | 2012-05-16 00:00:00 UTC ]
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Just as president Obama comes out in favor of gay marriage, a new book takes a close look at American same sex couples, from Walt Whitman to Greta Garbo to Jasper Johns. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-05-11 00:00:00 UTC ]
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A campaign for The Power of Three by H L Dennis, the first book in the Secret Breakers series... Continue reading at The Bookseller
[ The Bookseller | 2012-05-04 00:00:00 UTC ]
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Next month, the Slate Audio Book Club will discuss Alison Bechdel's Are You My Mother? Continue reading at Slate
[ Slate | 2012-05-04 00:00:00 UTC ]
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HarperCollins has bought world rights in The Real Lady Detective Agency, an account of a true-... Continue reading at The Bookseller
[ The Bookseller | 2012-05-02 00:00:00 UTC ]
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Faber is releasing a series of six short ebooks, called Faber Forty-Fives, which each draw... Continue reading at The Bookseller
[ The Bookseller | 2012-05-01 00:00:00 UTC ]
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Two weeks after BEA ended last year and all the booksellers left town, something magical happened in New York: 10 more blocks of the High Line, our beloved “park in the sky,” finally opened to the public, doubling it in size. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-27 00:00:00 UTC ]
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