Looking for a new career? LinkedIn thinks you don't need to look any further than the success stories of its members for motivation. The company's latest digital campaign, Picture Yourself, focuses on telling the career tales of select people, including One Kings Lane chief merchandising officer Susan Feldman and NASA aerospace engineer Kiristina Rojdev. But, it also allows people to share their own personal stories, pushing the message that company is more than an online social network for professionals but a publishing platform to tout your accomplishments as well. "Our member base has an amazing amount of professional knowledge," Sarah Acton, director of brand marketing at LinkedIn, said to Adweek. "As a professional, you have a very unique and sought after skill set, and you want to be publishing and sharing the work you’ve done." The campaign will be spread on LinkedIn platforms and other publishing sites like BuzzFeed and YouTube. The network is also buying ads through the Sharethrough network. Continue reading at 'AdWeek'
[ AdWeek | 2014-05-29 00:00:00 UTC ]
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The Daily Mirror is to run a We Love Reading campaign, backed by poet laureate Carol Ann Duffy,... Continue reading at The Bookseller
[ The Bookseller | 2012-01-16 00:00:00 UTC ]
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The Booksellers Association is urging members to write to their MPs today expressing their... Continue reading at The Bookseller
[ The Bookseller | 2012-01-16 00:00:00 UTC ]
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The team behind the successful book Change the World for a Fiver has launched a free newspaper... Continue reading at The Bookseller
[ The Bookseller | 2012-01-16 00:00:00 UTC ]
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The Booksellers Association has dismissed volunteer-run libraries as "unsustainable",... Continue reading at The Bookseller
[ The Bookseller | 2012-01-12 00:00:00 UTC ]
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News Corp. (NWSA) for the first time publicly detailed bribery by a journalist at its now-defunct News of the World, telling a court that a former editor agreed to pay a prison guard to get a story about a child killer. Matt Nixson, a features edit ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-12 00:00:00 UTC ]
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Vintage Publishing is to include reader-generated content in next month's paperback edition... Continue reading at The Bookseller
[ The Bookseller | 2012-01-11 00:00:00 UTC ]
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The court of appeal has rejected the Brent library campaigners' appeal against the closure of... Continue reading at The Bookseller
[ The Bookseller | 2011-12-19 00:00:00 UTC ]
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HarperCollins has acquired an account of this year's Libyan conflict by Sky News reporter... Continue reading at The Bookseller
[ The Bookseller | 2011-12-16 00:00:00 UTC ]
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The BBC's award for short fiction is to turn international for one year to celebrate the... Continue reading at The Bookseller
[ The Bookseller | 2011-12-09 00:00:00 UTC ]
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Doncaster campaigners are considering applying for judicial review over library closures,... Continue reading at The Bookseller
[ The Bookseller | 2011-11-25 00:00:00 UTC ]
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Sainsbury's is advertising Jeff Kinney's latest book in The Diary of a Wimpy Kid series... Continue reading at The Bookseller
[ The Bookseller | 2011-11-24 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 11/11/2011 - 07:33 Blackwell and Waterstone's have unveiled two charity campaigns in the run-up to Christmas. read more Continue reading at The Bookseller
[ The Bookseller | 2011-11-11 00:00:00 UTC ]
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Written By: Philip Stone and Charlotte Williams Publication Date: Wed, 09/11/2011 - 15:54 Martina Cole has become the first British female adult-audience novelist to surpass the £50m sales mark since records began. Thanks to the solid sales of her 18th thriller, The Faithless (Headline), which... Continue reading at The Bookseller
[ The Bookseller | 2011-11-09 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 07/11/2011 - 14:52 Digital publisher Andrews UK has released the first 3D video-supported ebook onto the market through Apples iBookstore. The company has included a six-and-a-half minute 3D film within the ebook A Dream of Christmas 3D, a... Continue reading at The Bookseller
[ The Bookseller | 2011-11-07 00:00:00 UTC ]
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Written By: Lisa Campbell, Graeme Neill and Philip Stone Publication Date: Fri, 04/11/2011 - 10:27 W H Smith has fired the starting pistol for festive promotions, with Waterstones, Amazon.co.uk, Blackwell, John Smith and Foyles following hot on their heels as 1st November saw the switch-on of... Continue reading at The Bookseller
[ The Bookseller | 2011-11-04 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 04/11/2011 - 11:01 Headline has acquired the next book by Soccer Saturday presenter Jeff Stelling, with the Sky Sports football pundit moving with his editor Jonathan Taylor from HarperSport. Publishing director Taylor bought world... Continue reading at The Bookseller
[ The Bookseller | 2011-11-04 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 03/11/2011 - 09:53 Library campaigners have called for vision and leadership for the public library service following publication of the latest annual library statistics from The Chartered Institute of Public Finance and Accountancy (CIPFA).... Continue reading at The Bookseller
[ The Bookseller | 2011-11-03 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 01/11/2011 - 15:57 Publishers Association chief executive Richard Mollet has defended the fundamental value of copyright at a select committee evidence session into the Hargreaves Review. read more Continue reading at The Bookseller
[ The Bookseller | 2011-11-01 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 31/10/2011 - 12:55 Amazon has begun its UK festive promotion today (31st October), opening a Christmas store and revealing Steve Jobs biography is one of customers most wished-for items. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-31 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 28/10/2011 - 08:10 Author Nick Hornby wants to establish a national network of story centres for children, following a successful first year for the Ministry of Stories in Hoxton, London, which Hornby co-founded with Lucy Macnab and Ben Payne.... Continue reading at The Bookseller
[ The Bookseller | 2011-10-28 00:00:00 UTC ]
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