Level the Playing Field: 5 Questions to Ask Your Video Strategist

Every digital publisher worth their salt has some form of video on their websites. They may be using existing content, or they could be leaning into user generated content, but the transition from text to video that began a decade back has had a major effect on the entire publisher workforce, from editorial to operational […] The post Level the Playing Field: 5 Questions to Ask Your Video Strategist appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-07-07 02:05:37 UTC ]

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Bookouture signs two new novels from K L Slater

Bookouture has signed two new novels from K L Slater, a writer the digital publisher says has sold one million copies in two years. Continue reading at The Bookseller

[ The Bookseller | 2019-04-18 00:00:00 UTC ]
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BuzzFeed loses 11 staff in Australia amid global job cuts

Reporter says every member of the news team received a letter about redundancies on Tuesday morningThe Australian arm of BuzzFeed will have to cut 11 staff as a global downsizing strategy targets 200 of the digital publisher’s international workforce.BuzzFeedOz news reporter Alice Workman said... Continue reading at The Guardian

[ The Guardian | 2019-01-29 00:00:00 UTC ]
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Video: On BuzzFeed’s ‘Solid Bounce-Back Year’ and Its Plans for the Future

Adweek recently caught up with BuzzFeed CEO Jonah Peretti and chief revenue officer Lee Brown about the state of the digital publisher, the challenges of a changing industry and where they see the company in the years ahead. We also chatted with them about the evolution of Tasty in the three... Continue reading at AdWeek

[ AdWeek | 2018-08-21 00:00:00 UTC ]
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Booksellers urge government to 'act quickly' on 'Amazon tax'

News that the government may bring in an ‘Amazon tax’ to help “rebalance the playing field” between physical and online retailers has been welcomed by booksellers. Continue reading at The Bookseller

[ The Bookseller | 2018-08-14 00:00:00 UTC ]
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Refinery29 Expands 29Rooms Events To San Francisco, Chicago

There was great intent by Refinery29 about where they chose to hold their 2018 NewFront presentation for advertisers today. At Manhattan's historic Town Hall, founded by a group of suffragists in 1921, the very 21st century brand reiterated its commitment to providing the best content and... Continue reading at AdWeek

[ AdWeek | 2018-05-03 00:00:00 UTC ]
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Celebrities' Spiritual Memoirs Share Strength Found in Faith

Spiritual memoirs by celebrities from music to media to sports offer insights to their faith lives off camera, stage, pulpit or playing field. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-27 00:00:00 UTC ]
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BuzzFeed's Latest Sub-Brand, As/Is, Will Focus on Body Positivity

BuzzFeed's newest spin-off brand, As/Is, is debuting Tuesday to cover beauty and style with a focus on body positivity and celebrating individuality.As/Is is the latest effort by BuzzFeed to find new revenue models through lifestyle brands that not only generate content, but experiences and... Continue reading at Advertising Age

[ Advertising Age | 2018-03-06 00:00:00 UTC ]
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NBCUniversal adds Refinery29 to its growing list of digital publisher and platform partners

Starting with a new Instagram account, NBC Sports and Refinery29 will produce content about female athletes, female executives in the sports world and more. The post NBCUniversal adds Refinery29 to its growing list of digital publisher and platform partners appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-23 00:00:00 UTC ]
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BuzzFeed Responds Perfectly to Facebook's Changes

BuzzFeed is taking matters into its own hands on Facebook, after the social network announced moves that could restrict publishers' ability to reach people there.The digital publisher, which has often relied on Facebook for its audience, was buying ads on Friday to bring readers into its own... Continue reading at Advertising Age

[ Advertising Age | 2018-01-13 00:00:00 UTC ]
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‘In reality, we are a content company’: Football clubs embrace the role of digital publisher

Some teams' marketers are already back on the training field in a bid to monetize an uptick in digital consumption they have so far struggled to understand. The post ‘In reality, we are a content company’: Football clubs embrace the role of digital publisher appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-12 00:00:00 UTC ]
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Martellus Bennett develops children’s wear, mentors NFL players about design

Off the playing field, Martellus Bennett is anything but the stereotypical NFL athlete. Children’s books, playgrounds, a cartoon project, his own creative agency and now children’s clothing are all part of his design arsenal. Nearly four years ago, the Super Bowl champ kicked off The Imagination... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-05-17 00:00:00 UTC ]
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Google Ramps Up Header Bidding Alternative as Pressure Mounts From Facebook

Fresh on the heels of Facebook's header bidding endorsement, Google is moving to add dozens of technology partners and hundreds of publishers to the open beta of its header bidding alternative, called exchange bidding dynamic allocation, or EBDA.Google is expected to start the open beta by early... Continue reading at Advertising Age

[ Advertising Age | 2017-03-27 00:00:00 UTC ]
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The 10 Best Business Books Of 2016

From leading with grit to practicing deep work, these page turners introduced us to some new ideas this year. From leading with grit to practicing deep work, these page turners introduced us to some new ideas this year.Whether you wanted new ways to think about your... Continue reading at Fast Company

[ Fast Company | 2016-12-23 00:00:00 UTC ]
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Get the guide and bypass the RTB waterfall

Header bidding is the latest buzzword on everyone’s lips. Once a simple hack to help publishers monetize, it’s evolved into a full fledged industry practice that’s helping to level the playing field between publisher and advertiser and stop publishers from careening down the RTB waterfall. But... Continue reading at Digiday

[ Digiday | 2016-09-12 00:00:00 UTC ]
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Northern Fiction Alliance launches for indies

Four independent publishers have come together to form the Northern Fiction Alliance, a cohort assembled to showcase the output of northern indie presses to the international market in an attempt to “level the playing field” and promote regional diversity in publishing. Continue reading at The Bookseller

[ The Bookseller | 2016-08-05 00:00:00 UTC ]
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Header-bidding tech should be free. An open letter to publishers

by Andrew Rutledge, VP Sales, Publisher Technology Group, AppNexus Dear Readers: If you’re a digital publisher or app developer, chances are you’ve been approached by numerous ad tech sales teams in recent months, each extolling the virtues of header bidding. How do I know this? Well, I run... Continue reading at Digiday

[ Digiday | 2016-04-06 00:00:00 UTC ]
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Levelling the playing field

Publishers are changing the entry-level criteria for prospective candidates simply to secure the best talent, argues Neil Morrison. Continue reading at The Bookseller

[ The Bookseller | 2016-01-29 00:00:00 UTC ]
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‘We’re looking for mistresses': How obit site Legacy combats trolling the deceased

Obituary site Legacy.com suffers from online trolls like every other digital publisher. But reader engagement through guestbook comments is a core part of its offering, so it can't really shut them down. Instead, it's developed an elaborate screening process over the years that's part machine,... Continue reading at Digiday

[ Digiday | 2016-01-18 00:00:00 UTC ]
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Popular history writing remains a male preserve, publishing study finds

Slate survey of US titles published last year shows overwhelming bias towards male historians and subjects – with a similar picture emerging in the UKAmerican popular history is a “male preserve”, according to new research from the US online journal Slate, with three-quarters of works published... Continue reading at The Guardian

[ The Guardian | 2016-01-11 00:00:00 UTC ]
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With shopping data, Skimlinks gives publishers a new way to take on Facebook

When it comes to competing for digital ad dollars, it's hard for publishers to beat the ad-targeting prowess of Facebook and Google. E-commerce company Skimlinks is trying to level the playing field by selling audience buying behavior data that it collects from its publisher clients. Among the... Continue reading at Digiday

[ Digiday | 2015-11-05 00:00:00 UTC ]
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