Lessons learned from promoting audiobooks: what works?

With the audio market on the rise Miriam Robinson looks at what publishers are doing in the space. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-07-15 00:00:00 UTC ]
News tagged with: #lessons learned #audio market

Other Publishing stories related to: 'Lessons learned from promoting audiobooks: what works?'


Audiobooks in Production, December 2016

Bruce Springsteen narrates his memoir, Arianna Huffington records a parody book for adults, Cheech Marin hits the booth for his memoir, among other audiobook developments. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-09 00:00:00 UTC ]
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Flipboard Is Debuting a Swipeable 'Promoted Roundup' Ad That Looks Like Instagram Carousel

Flipboard has launched another native ad unit that lets brands promote multiple pieces of branded content or traditional advertising simultaneously in a carousel. The format, which the mobile magazine is calling "Promoted Roundup," shows a main image that when clicked brings up a full story... Continue reading at AdWeek

[ AdWeek | 2016-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #united airlines #mobile experience #sold programmatically #sold directly #single piece


Are small publishers doing all the hard work for the big ones?

These days, it is minimally staffed and funded firms who invest in new authors. The giants avoid such risk, only picking the writers once their names are madePaul McVeigh and Kirsty Logan are authors you may have heard of. Both of their debuts were published by Salt, an independent publisher.... Continue reading at The Guardian

[ The Guardian | 2016-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book prize #rental heart #harvill secker #19th century #simon schuster #virginia woolf #random house


McNab wins inaugural Ruth Rendell Award for promoting literacy

Andy McNab has won the inaugural Ruth Rendell Award for the author who has done the most to champion literacy. Continue reading at The Bookseller

[ The Bookseller | 2016-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #promoting literacy #andy mcnab


What marketers can learn from Facebook Live’s top brand videos

Brands had barely adjusted to the idea that they increasingly need to be publishers in this day and age. Now they're being expected to become broadcasters on platforms like Facebook Live, too. Live video is demanding and requires meticulous preparation and the ability to adapt if things go wrong... Continue reading at Digiday

[ Digiday | 2016-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook live #live video


Golden Headsets: Audiobooks’ Growth Is Music to Publishers’ Ears

Previewing the audiobook track at the FutureBook conference, we look at sales statistics and predictions from Michele Cobb at the Audio Publishers Association. The post Golden Headsets: Audiobooks’ Growth Is Music to Publishers’ Ears appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #futurebook conference


Transworld promotes Sarah Adams and Frankie Gray

Transworld's publishing director for commercial fiction Sarah Adams and editorial director Frankie Gray have been promoted. Continue reading at The Bookseller

[ The Bookseller | 2016-11-27 00:00:00 UTC ]
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Retailers reveal festive promotional campaigns

Bookshops are rolling out their Christmas advertising campaigns, with Foyles releasing a video in support of its festive push for the first time. Continue reading at The Bookseller

[ The Bookseller | 2016-11-25 00:00:00 UTC ]
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IPA-FEP Global Report Promotes ‘Zero-Rating VAT’ on All Books

International book taxation report indicates that Europe taxes its books at a much higher standard VAT rate than Asia does. The post IPA-FEP Global Report Promotes ‘Zero-Rating VAT’ on All Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books appeared


Pan Mac's Pagan promoted to editorial director

Bella Pagan, senior commissioning editor at Pan Macmillan and Tor, has been promoted to editorial director at Pan Macmillan Fiction.  Continue reading at The Bookseller

[ The Bookseller | 2016-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pan mac #pan macmillan


At Sharjah, a Trump-Wary ALA Promotes ‘Libraries Transform’

The American Library Association holds its third Sharjah conference for library professionals in the Arab world, cautiously worried at the US election news while pressing a transformative agenda. The post At Sharjah, a Trump-Wary ALA Promotes ‘Libraries Transform’ appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library professionals #arab world


Machine Learning: Can a Computer Judge a Book By Its Cover?

Could software someday design book covers that could be judged—correctly—by human readers? Research in Japan says...it depends. The post Machine Learning: Can a Computer Judge a Book By Its Cover? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #machine learning


Steve Laube Launches a Writer’s Learning Center, New Imprint

In addition to launching the Christian Writers Institute (CWI), a website offering classes for writers in a range of formats, literary agent Steve Laube is now publishing books under a new CWI imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing books


Vox Media Strikes Deal to Promote StubHub With Content, Integrations and Ads

Digital publisher Vox Media and eBay-owned StubHub have entered into a multi-year custom content partnership that will result in integrations and advertising across Vox's eight media brands, the companies announced Wednesday.Most prominently, team pages on the Vox sports network SB Nation will... Continue reading at Advertising Age

[ Advertising Age | 2016-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media brands #sales made #nearby venues #companies declined #disclose terms


Magazine Publishers Are Changing The Way They Work. But Will It Be Enough?

One truism of the media industry in 2016 is that there's seemingly no end to the restructurings and reorganizations that are swiftly remaking companies across the publishing landscape. That's particularly true for magazine companies, which are starting to acknowledge the reality that their... Continue reading at Advertising Age

[ Advertising Age | 2016-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine companies #rolling stone #individual brands


Jailed Palestinian Poet's Work Gets New Life

As Ashraf Fayadh is in prison for heresy in Saudi Arabia, western readers can now read his poems in a new translated edition of his 2008 poetry collection. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #saudi arabia #western readers


Making Content Marketing Work For You

POP's Joe McCambley on what publishers large and small are missing. The post Making Content Marketing Work For You appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers large


What Future Publishing has learned from using header bidding

Header bidding is a hot topic in publishing currently having unlocked new ways to bump up programmatic ad yields. Being early into the tech, case studies are still few and far between though magazine publisher Future has made some good headway. The group, which trades 70 percent of its 400... Continue reading at Digiday

[ Digiday | 2016-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #future publishing #header bidding #hot topic #case studies #high hopes


At Frankfurt Book Fair: Back to Work

Frankfurt Book Fair is off to a seriously toned start this week, Wednesday's morning events looking light on audience as trade industry players focused on work and meetings on their stands. The post At Frankfurt Book Fair: Back to Work appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #work appeared


Pinterest Is Working on a New 'Explore' Section for Publishers, Brands

Pinterest is building a new media channel for publishers and brands to create videos and multimedia posts, according to advertisers familiar with the plans.The Pinterest media section is similar in concept to how publishers work closely with Snapchat, Twitter, Facebook and Instagram, the... Continue reading at Advertising Age

[ Advertising Age | 2016-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #person familiar #remains unclear