Launching (and Maintaining) a Successful E-Commerce Platform

As the e-commerce craze gets hotter, publishers looking to get into the game are faced with many questions. Some of these include how the business model of the e-commerce operation will operate; how it integrates seamlessly into editorial while avoiding advertising influence; and perhaps most importantly, what platform the e-commerce operation will live on. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
News tagged with: #business model

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Leeds Beckett University launches children’s press

Leeds Beckett University has started to publish children’s books, with author Sita Brahmachari signed up to mentor one of the first authors. Continue reading at The Bookseller

[ The Bookseller | 2019-05-15 00:00:00 UTC ]
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Carl Landau’s Niche Media Sold to Audience Platform Provider Second Street

Carl Landau has officially sold Niche Media—the conferences and professional services network he founded over a decade ago to serve B2B, city/regional and special interest magazine publishers—to Second Street Media Solutions, a St. Louis-based provider of audience engagement software to... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-15 00:00:00 UTC ]
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Women’s Prize launches new podcast series

A new six-part podcast series for the Women’s Prize for Fiction, produced by prize sponsor Fremantle, has launched. Continue reading at The Bookseller

[ The Bookseller | 2019-05-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #podcast series #prize launches


Inside Open Road Integrated Media's Data Driven E-Book Marketing Success Story

Open Road has evolved into a leading marketing platform, boosting sales and discoverability for its publishing partners. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-10 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing partners #boosting sales #open road


HarperCollins launches BAME traineeship using blind recruitment for first time

HarperCollins’ BAME traineeship, set up to help address underrepresentation in the company and in the wider trade, is open for applications for the fourth year running. Continue reading at The Bookseller

[ The Bookseller | 2019-05-09 00:00:00 UTC ]
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Mayo Clinic Launches Publishing Imprint

After working for decades with multiple publishers to publish health books for consumers, the Mayo Clinic in Rochester, Minn., is launching its own publishing imprint, Mayo Clinic Press. Its debut title will be released this fall. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #debut title #publishing imprint #multiple publishers


CILIP launches magazine to promote diversity in children’s publishing

CILIP, the library and information association, is going to promote diverse and inclusive children’s literature via a new magazine, Pen&inc. The first edition of Pen&inc launches today (2nd May) with information about 450 titles, submitted by publishers ranging from Egmont and Hachette... Continue reading at The Bookseller

[ The Bookseller | 2019-05-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #tiny owl #promote diversity #hachette children #inclusive children #otter-barry books #lantana publishing #information association


Norwegian reading app to launch in the UK

Poio, an app created to help children learn to read, is launching in the UK in June. Continue reading at The Bookseller

[ The Bookseller | 2019-05-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #children learn #app created


Green shoots: Bath Spa MA leader muses on graduate success after Bologna spree

Julia Green, the woman who founded Bath Spa’s Masters in Writing for Young People, says teaching students humility and perserverence is the key to the course’s recent success. Continue reading at The Bookseller

[ The Bookseller | 2019-05-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #recent success


Platforms Are Striving to Balance Effectiveness for Advertisers With Not Annoying Consumers

Platforms and publishers today face an age-old challenge when it comes to advertising: creating and carrying ads that are effective for the advertiser without annoying the consumer. MediaLink kicked off Digital Content NewFronts today with its annual breakfast and panel during which four... Continue reading at AdWeek

[ AdWeek | 2019-04-30 00:00:00 UTC ]
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Cengage Cites First Full Academic Year of ‘Unlimited’ as a Success

Education content subscription model Cengage Unlimited has sold more than one million subscriptions since August 2018, according to preliminary data from Cengage. The post Cengage Cites First Full Academic Year of ‘Unlimited’ as a Success appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-04-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #preliminary data #success appeared


Unbound launches crowdfunder to expand US operation

Crowdfunding publisher Unbound is launching a new funding campaign to continue its US expansion and support its UK operations.  Continue reading at The Bookseller

[ The Bookseller | 2019-04-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #uk operations


First National Antiracist Book Festival Launched by National Book Award Winner

Ibram Kendi, who received the 2016 National Book Award for his book 'Stamped From the Beginning,' has launched the first National Antiracist Book Festival, to be held April 27 at American University in Washington, D.C. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #american university


Reading Agency launches A Chapter A Day challenge

The Reading Agency is challenging people to ditch their phones and rebuild their reading habits to mark World Book Night. Continue reading at The Bookseller

[ The Bookseller | 2019-04-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #reading habits #reading agency #day challenge


With New Leadership, Questex Rethinks Its Path to Success

When Questex, the Newton, Mass.-based publisher and event producer, was acquired by MidOcean partners in September of last year, several of its newly appointed leaders immediately saw potential in the company’s brands, products and markets, but also recognized the siloization that was occurring.... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-23 00:00:00 UTC ]
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Pop Up launches talent programme for illustrators of colour

Pop Up Projects, a not-for-profit children’s literature agency, has received £300,000 to launch a talent development programme for illustrators of colour. Continue reading at The Bookseller

[ The Bookseller | 2019-04-19 00:00:00 UTC ]
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PRH US launches Reader Loyalty Programme

Penguin Random House in the US has launched a 'Reader Rewards Loyalty Program', a free promotional initiative that lets readers earn one free book for every 12 PRH titles they purchase. Continue reading at The Bookseller

[ The Bookseller | 2019-04-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #free book


Modern Library Launches Series of Classics Penned by Women

The Modern Library Torchbearers series is an ongoing collection of trade paperbacks meant to "honor a more inclusive vision of classic books" beginning this May. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #classic books


Time to Read launches 'Book Bingo' in north west libraries

People in the north west are being encouraged to use their libraries with a “Book Bingo” contest worth up to £200. Continue reading at The Bookseller

[ The Bookseller | 2019-04-16 00:00:00 UTC ]
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Netflix to launch magazine to hype its content for awards season, report says

For your consideration: a Netflix magazine. Netflix is casting a wider net with an awards-style magazine meant to tout its productions, according to Bloomberg. The online streaming giant will reportedly launch the publication, with the working title Wide, just in time for Emmy Awards campaigning.... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-04-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #awards season