Kohl’s calls on AI to help power through holiday season

Retailer is using AI to help with digital media bidding on Google as it strives to differentiate itself in the festive period; the brand is also running a new football-themed holiday spot from RGA. Continue reading at 'Advertising Age'

[ Advertising Age | 2019-11-06 20:31:35 UTC ]

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Face to Face: Why Houston was key to building ad tech business Direct Digital Holdings

The founders of this Houston digital media company focus on an underserved market. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2023-02-27 20:46:59 UTC ]
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Ozy founder Carlos Watson repeatedly lied to and deceived investors and lenders, according to his indictment

Here are some of the crimes allegedly perpetrated by Ozy CEO Carlos Watson and other executives at the digital media company. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2023-02-25 01:13:18 UTC ]
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Hitting the Books: Meet the man who helped Microsoft break into the entertainment business

Some of us are destined to lead successful lives thanks to the circumstances of our birth. Some of us, like attorney Bruce Jackson, are destined to lead such lives in spite them. Raised in New York's Amsterdam housing projects and subjected to the daily brutalities of growing up a black man in... Continue reading at Engadget

[ Engadget | 2023-02-19 15:30:33 UTC ]
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Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2023

Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday

[ Digiday | 2023-02-10 05:01:00 UTC ]
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ChatGPT is suddenly everywhere. Are we ready?

For a product that its own creators, in a marketing pique, once declared “too dangerous” to release to the general public, OpenAI’s ChatGPT is seemingly everywhere these days. The versatile automated text generation (ATG) system, which is capable of outputting copy that is nearly... Continue reading at Engadget

[ Engadget | 2023-02-03 18:00:31 UTC ]
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Tinuiti’s Q4 digital ads report shows soft pricing but promise for performance channels

Tinuiti's analysis of fourth-quarter activity shows most corners of the digital media landscape saw less than stellar financial results. Continue reading at Digiday

[ Digiday | 2023-02-02 05:01:00 UTC ]
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BuzzFeed stock price skyrockets on news of deals with Meta and ChatGPT creator OpenAI

Shares of the digital media company have been struggling since it went public in a SPAC deal in late 2021. If you’re an owner of BuzzFeed stock (Nasdaq: BZFD), the last 24 hours have been very good for you. Yesterday, the stock soared thanks to news that BuzzFeed was partnering with OpenAI to... Continue reading at Fast Company

[ Fast Company | 2023-01-27 08:45:00 UTC ]
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Media Agencies Call on Marketers to Change Their Digital Strategies

Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek

[ AdWeek | 2023-01-11 13:54:14 UTC ]
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WhatsApp and other messaging services left out of new Australian misinformation code, regulator says

Australian Communications and Media Authority wants social media companies to hand over information on how they respond to complaintsGet our morning and afternoon news emails, free app or daily news podcastAustralia’s updated misinformation code still fails to tackle large-scale group messaging... Continue reading at The Guardian

[ The Guardian | 2023-01-08 14:00:51 UTC ]
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Digiday’s naughty and nice list for 2022

Digiday compiles a list of who's been naughty and who's been nice in this year's digital media landscape, a list of pugnacious billionaires, privacy crusaders, sustainability advocates, and those that up-end orthodoxy. Continue reading at Digiday

[ Digiday | 2022-12-21 05:01:00 UTC ]
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Multicultural Reach Is a People Problem, Not a Technology Problem

At industry events and inside board rooms, digital media executives talk a big game about diversity, equity and inclusion, but the conversation often falls back on the same excuse: The technology, or the media, simply isn't there to achieve the goals that sound good on record. Advertisers... Continue reading at AdWeek

[ AdWeek | 2022-12-12 11:00:00 UTC ]
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Vox Media Will No Longer License Chorus, Its CMS Software

The digital media company Vox Media, which houses editorial titles including Vox, New York Magazine and Thrillist, is discontinuing its business of licensing its content management system, Chorus, to publishers, Adweek has learned. Chorus, which has six clients currently, will no longer take on... Continue reading at AdWeek

[ AdWeek | 2022-12-09 19:51:02 UTC ]
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How brands are driving better outcomes with attention-focused strategies

Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content... Continue reading at Digiday

[ Digiday | 2022-12-08 16:10:20 UTC ]
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The Best Audiobook Thrillers to Listen to This Winter

Listen for the twists, turns, and secrets in ten of the best audiobook thrillers to listen to this holiday season! Continue reading at Book Riot

[ Book Riot | 2022-12-06 11:34:00 UTC ]
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6 Winter and Christmas Manga to Read This Holiday Season

Let’s make Christmas an opportunity to explore some manga as part of that stack you curl up with by checking out these Christmas manga! Continue reading at Book Riot

[ Book Riot | 2022-12-02 11:31:00 UTC ]
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For Ukrainian Refugee Kids, Books Offer Hope

Thousands of Ukrainian refugee children are about to spend their first Christmas away from home; while it's not the outcome that anyone would have wanted, publishers' efforts continue to ensure that books in their own language will comfort them through a holiday season in exile. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-01 05:00:00 UTC ]
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Mercer Mayer Co-Founds New Entertainment and Licensing Company

Mercer Mayer, author of 300 books including the long-running Little Critter series, has partnered with digital media developer John Sansevere to form a new company, Twelve/30. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-29 05:00:00 UTC ]
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I beg you, don’t buy a novelty notebook for the book lover in your life this holiday season.*

Seriously. They already have too many. They also have too many totes, “old book” candles, library card socks, custom bookmarks, LED book lights. Any number of these is basically too many, except the totes, which don’t count because usually they’re free. I know, this isn’t what you’ve been told.... Continue reading at Literrary Hub

[ Literrary Hub | 2022-11-21 17:03:41 UTC ]
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Two-thirds of UK’s biggest advertisers to cut television spend

Traditional TV shunned in favour of digital media and last-minute promotional campaignsMore than two-thirds of the UK’s biggest advertisers intend to cut back spending on traditional TV next year, as the recession fuels a shift to digital media and last-minute bursts of promotion.A survey of 59... Continue reading at The Guardian

[ The Guardian | 2022-11-21 00:01:39 UTC ]
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Commerce Layer, Frequence and Khoros are among the 2022 Digiday Technology Awards winners

The 2022 Digiday Technology Awards winners demonstrated how companies are diving head-first into new technologies and adapting to meet the needs of the digital media industry. This year, e-commerce, sustainability and influencer marketing emerged as themes most often seen among the entrants and... Continue reading at Digiday

[ Digiday | 2022-11-17 19:30:00 UTC ]
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