Kohl’s calls on AI to help power through holiday season

Retailer is using AI to help with digital media bidding on Google as it strives to differentiate itself in the festive period; the brand is also running a new football-themed holiday spot from RGA. Continue reading at 'Advertising Age'

[ Advertising Age | 2019-11-06 20:31:35 UTC ]

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Should social media companies alone have the power to ban Donald Trump?

Should the public be represented if digital media has created a new public square? Continue reading at Media Week

[ Media Week | 2021-01-12 14:01:06 UTC ]
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Digital media company launches flagship site iPondr to 'foster a more connected society'

Digital media company Pondr Global launched its flagship site, called iPondr, on Monday. The site is focused on national stories that aren't quite breaking news. It launched with verticals including "Dimensions of Health," "Women at Work," and "The Great Rural" and stories on subjects like... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2021-01-12 12:00:09 UTC ]
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New Report Offers Post-Pandemic Outlook for Book Business

In a free 50-page report released this week, three veteran publishing and digital media consultants offer a postmortem on 2020 and a glimpse at what the future holds for publishers, booksellers, libraries and readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-07 05:00:00 UTC ]
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Journalism’s obligation to democracy extends beyond the runoffs

Yesterday, Georgia voters returned to the polls to decide which candidates would represent the state in the US Senate—and, by extension, which party would control Congress for the next two years. Early this morning, national outlets declared Reverend Raphael Warnock, a Democrat, the winner of... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-01-06 15:02:37 UTC ]
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For Vice Media, bad-boy news culture is dead, long live news

Vice Media spent 2020 putting news more at the forefront of its brand, but it still has work to do positioning itself in the digital media landscape. The post For Vice Media, bad-boy news culture is dead, long live news appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-12-30 05:01:28 UTC ]
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Adweek Expands Coverage Areas in Commerce, Performance Marketing and Convergent TV

Like all digital media businesses, Adweek is looking back at the challenges and successes of a vexing 2020, while also looking ahead to the opportunities in 2021. And we're going to start early--as in today. You may notice some changes to the Adweek.com homepage as we have scoped out new areas... Continue reading at AdWeek

[ AdWeek | 2020-12-29 12:00:28 UTC ]
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Boston-born digital media startup shuts down

Laura Carpenter, CEO of Abridge News, a Boston-born digital media startup that went through the MassChallenge Boston accelerator in 2018, has decided to pull the plug, citing challenges in sustaining the business. The decision was effective on Dec. 11, after approximately three years of... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-12-28 11:30:00 UTC ]
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How machine learning technology boosts contextual targeting for advertisers

In a time of dramatic changes, advertisers are course-correcting targeting efforts to adhere to the ever-evolving digital media landscape. One solution that addresses numerous areas of transformation — from consumer habits to privacy regulations and the demise of third-party cookies — is... Continue reading at Digiday

[ Digiday | 2020-12-15 02:00:43 UTC ]
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IAB Sets Virtual NewFronts 2021 Date, Extends Invitation to Linear TV

The Interactive Advertising Bureau (IAB) has set its upcoming 2021 NewFronts to take place virtually during the week of May 3, 2021. The trade organization extended invitations to linear television broadcasters in addition to the digital media publishers, streamers and platforms that have long... Continue reading at AdWeek

[ AdWeek | 2020-12-10 10:00:00 UTC ]
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The Martin Agency, Sweetgreen and Condé Nast are Digiday Awards finalists

This year’s Digiday Awards will honor the companies that thrived throughout the most tumultuous year in the modern history of digital media and marketing. The post The Martin Agency, Sweetgreen and Condé Nast are Digiday Awards finalists appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-12-08 19:30:47 UTC ]
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The Martin Agency, Sweetgreen and Condé Nast are Digiday Awards finalists

[ Digiday | 2020-12-08 19:30:47 UTC ]
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National TV Ad Sales Shrank 11% This Year, But Are Bouncing Back

In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek

[ AdWeek | 2020-12-07 02:00:00 UTC ]
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Vintage Books Podcast teams up with Black Ballad and Evans

The Vintage Books Podcast is marking its 10th anniversary by partnering with digital media platform Black Ballad for a special Christmas episode with Diana Evans. Continue reading at The Bookseller

[ The Bookseller | 2020-12-06 18:09:28 UTC ]
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Pitch Update: Kopparberg shortlist revealed; Glenlivet searches for global digital agency

Philips has also appointed Wavemaker and Ogilvy to handle its £150m digital media and performance marketing business. Continue reading at Media Week

[ Media Week | 2020-12-03 14:49:45 UTC ]
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Infectious Media sells to Kepler Group with global expansion plans

Digital media businesses want to scale globally in competition with 'new breed' of digital media businesses Brainlabs, Croud, Jellyfish and S4. Continue reading at Media Week

[ Media Week | 2020-12-03 09:34:13 UTC ]
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Calibre Audiobook Charity Joins the UK’s Big Give Holiday Challenge

The Calibre Audio charity for readers who have print disabilities is hoping to add 48 new audiobooks to its library this holiday season. The post Calibre Audiobook Charity Joins the UK’s Big Give Holiday Challenge appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-12-02 20:32:53 UTC ]
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Fox, Newsmax, and the danger of low expectations

On Thursday night—in the hours after President Trump’s lawyers Rudy Giuliani and Sidney Powell convened a press conference and laundered spectacularly-deranged voter-fraud conspiracy theories involving Hugo Chávez, George Soros, and the Clintons—Tucker Carlson, the Fox News host, said on air... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-11-23 13:19:50 UTC ]
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Ezra Klein Leaves Vox for The New York Times

Lauren Williams, the website’s editor in chief, is also leaving. The departures come against a backdrop of change in the digital media business. Continue reading at The New York Times

[ The New York Times | 2020-11-20 21:04:29 UTC ]
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BuzzFeed is Buying HuffPost

Once they had digital media almost to themselves. Now, in a deal led by the BuzzFeed founder Jonah Peretti, two giants of the web plan to join forces to better compete in an increasingly crowded field. Continue reading at The New York Times

[ The New York Times | 2020-11-19 22:55:35 UTC ]
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