Kohl’s calls on AI to help power through holiday season

Retailer is using AI to help with digital media bidding on Google as it strives to differentiate itself in the festive period; the brand is also running a new football-themed holiday spot from RGA. Continue reading at 'Advertising Age'

[ Advertising Age | 2019-11-06 20:31:35 UTC ]

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Digiday’s Oral History of Ad Tech podcast, episode 4, the privacy reckoning with Ana Milicevic

The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights. In this episode, she discusses how the blurred lines between data management... Continue reading at Digiday

[ Digiday | 2023-12-22 05:01:00 UTC ]
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This Week's Bestsellers: December 18, 2023

Liz Cheney has the #1 book in the country with the memoir 'Oath and Honor.' Plus popular romantasy author Carissa Broadbent makes her traditionally published debut with the PW-starred 'The Serpent & the Wings of Night,' and we look at some of the hit books of the holiday season so far. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-15 05:00:00 UTC ]
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How brands are combining audio and video formats to boost digital campaign success

Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday

[ Digiday | 2023-12-14 15:56:06 UTC ]
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Digiday’s Oral History of Ad Tech podcast, episode 2, with Ari Paparo

There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. Continue reading at Digiday

[ Digiday | 2023-12-11 05:01:00 UTC ]
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Fresh Off a National Book Award Win, Omnidawn Looks Toward the Holidays

This year, the nonprofit publisher won its first National Book Award for Craig Santos Perez's poetry collection 'from unincorporated territory [åmot].' Its publisher, Rusty Morrison, forecasts solid sales for that title, and others, this holiday season. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-04 05:00:00 UTC ]
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The Holiday Season Looks Promising for Indie Bookstores

Independent bookstores saw steady sales over the shopping spree that increasingly characterizes the three days after Thanksgiving, which brought with them a much-needed confidence boost for booksellers going into the holiday season. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-01 05:00:00 UTC ]
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Absolutely Extra Gift Ideas for Book Lovers

Wow your favorite book lover this holiday season and sweep them off their feet with these seven absolutely extra bookish gift ideas.- Leah Rachel von Essen Continue reading at Book Riot

[ Book Riot | 2023-11-29 11:32:00 UTC ]
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Indie Presses Tout Titles for the Holiday

With the holiday season is in full swing after a year of ups and downs for publishers, a number of indie presses predict how their final sales push of 2023 is shaping up. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-24 05:00:00 UTC ]
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Audible Premium Plus is only $6 for the first four months in an Amazon Black Friday deal

Nearly 30 years after Amazon started as an online bookseller, products like the Kindle and services like Audible have kept quite an emphasis on reading. Now, in the lead-up to Black Friday (which Amazon also really focuses on), the company is running a massive sale on... Continue reading at Engadget

[ Engadget | 2023-11-23 17:00:16 UTC ]
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4 New Military Histories for the Dad Who Doesn't Watch Football

It's important to keep dads preoccupied over the holidays. If your dad isn't a pigskin sort of dad, perhaps he's a Civil War or World War II sort of a dad, or perhaps even a naval warfare type. If he is, these books may help keep this year's holiday season a bit more peaceful. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-17 05:00:00 UTC ]
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Why Reddit’s COO Thinks It Might Be AI-Proof

As artificial intelligence impacts the operations of digital media publishers, Reddit chief operating officer Jen Wong believes that the community platform might be one of the few companies insulated as a result of being focused on human interactivity and first-hand knowledge sharing. "We think... Continue reading at AdWeek

[ AdWeek | 2023-11-14 18:47:50 UTC ]
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The death of Jezebel is the end of an era of feminism. We’re worse off without it

Websites like Jezebel revived feminism, showing the internet might have a re-radicalizing effect. Who will carry the torch?Jezebel is dead. After 16 years, the women’s news site, launched by Gawker Media under the editor Anna Holmes in 2007, shuttered for good this past week. Its most recent... Continue reading at The Guardian

[ The Guardian | 2023-11-11 12:00:36 UTC ]
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S&S Results Drop in Q3, But Jon Karp Is Revved Up About the Future

After a long run of record financial results, sales at Simon & Schuster fell 13%, and operating income dropped 35.5%, in the third quarter ended September 30, 2023. Nonetheless, CEO Jonathan Karp is excited about prospects for both the holiday season and life after Paramount Global. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-03 04:00:00 UTC ]
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BuzzFeed in Advanced Talks to Sell Complex, Backtracking on Digital Media Bet

BuzzFeed is negotiating a sale of much of Complex Networks for under $140 million, less than half of what it paid to acquire it two years ago. Continue reading at The New York Times

[ The New York Times | 2023-10-27 16:26:21 UTC ]
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Children's Booksellers Anticipate Happy Holidays

In the run-up to the holiday season, we asked a number of booksellers about the children's and YA titles they expect to fly off their shelves, from publishers large and small. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-14 04:00:00 UTC ]
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StrongVPN review: Simpler doesn’t always mean better

At a GlanceExpert's Rating ProsEasy to useSupports 12 simultaneous devicesDecent for streamingConsInterface feels outdatedSmall list of available serversPricey for the features offeredOur VerdictStrongVPN doesn’t have the largest server list, nor does it offer a very extensive feature set.... Continue reading at PC World

[ PC World | 2023-09-13 14:30:00 UTC ]
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Media Briefing: How digital publishers spent summer 2023 

It was a hot summer of activity within the digital media space as publishers experimented with new technology, rode the social media rollercoaster and looked for ways to offset the hits to ad revenue. Continue reading at Digiday

[ Digiday | 2023-08-31 04:01:00 UTC ]
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Troubles for property insurers spells more losses at Digital Media Solutions

Revenue fell to a three-year low as insurance carriers downsized their advertising budgets. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2023-08-16 10:33:50 UTC ]
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Inside TikTok’s out-of-home marketing approach as it expands further beyond mobile

The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home. Continue reading at Advertising Age

[ Advertising Age | 2023-08-08 09:30:00 UTC ]
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As Digital Media Falters, Betches Hits Its Stride, Expanding Headcount and Revenue Streams

Lifestyle and comedy publisher Betches, which chronicles dating and pop culture for a predominantly female audience, just introduced digital advertising to its newly redesigned website in late July. The move is part of a broader effort to diversify its business and signal a new chapter for the... Continue reading at AdWeek

[ AdWeek | 2023-08-03 11:50:06 UTC ]
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