Kohl’s and Paula Deen Make Memorable Ad Impressions in Food Magazines

Christoph Waltz for Dom Pérignon and KitchenAid also claim high recognition scores in GfK MRI's consumer ad recall study. The post Kohl’s and Paula Deen Make Memorable Ad Impressions in Food Magazines appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-03-16 00:00:00 UTC ]
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Digiday’s Oral History of Ad Tech podcast, episode 4, the privacy reckoning with Ana Milicevic

The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights. In this episode, she discusses how the blurred lines between data management... Continue reading at Digiday

[ Digiday | 2023-12-22 05:01:00 UTC ]
More news stories like this | News stories tagged with: #final episode #oral history #privacy reckoning #blurred lines #digital media


A History of Ad Tech Chapter 4: The Privacy Reckoning

How the digital media industry had to come to grips with growing privacy requirements. Continue reading at Digiday

[ Digiday | 2023-12-22 05:01:00 UTC ]
More news stories like this | News stories tagged with: #privacy reckoning #digital media


Digiday’s Oral History of Ad Tech podcast, episode 2, with Ari Paparo

There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. Continue reading at Digiday

[ Digiday | 2023-12-11 05:01:00 UTC ]
More news stories like this | News stories tagged with: #oral history #ad tech #digital media


Dhonielle Clayton Is Working to Make the Book World More Diverse

Her solution? A packaging business that sells ideas for commercial genre fiction featuring characters from broadly diverse backgrounds. Continue reading at The New York Times

[ The New York Times | 2023-12-10 10:00:31 UTC ]
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Arkane Lyon is making a Blade game and we're all very excited

Arkane Lyon, the developer of Deathloop, is making a game based on Marvel’s resident vampire hunter Blade. There’s a trailer, but it’s just a cinematic with no gameplay. Still, this is very exciting news as Arkane Lyon is the talented team behind Prey and the Dishonored 2. It also made the... Continue reading at Engadget

[ Engadget | 2023-12-08 03:21:48 UTC ]
More news stories like this | News stories tagged with: #game awards #exciting news #recent titles #release date #comic book


Why AI, revenue diversification and ad spend are the defining 2024 trends for media companies

Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday

[ Digiday | 2023-12-05 15:08:37 UTC ]
More news stories like this | News stories tagged with: #media companies #revenue diversification #ad spend #constantly evolving #latest trends #global pandemic #publishing industry


Inside the 'arms race' between YouTube and ad blockers

YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget

[ Engadget | 2023-12-01 14:00:31 UTC ]
More news stories like this | News stories tagged with: #open source #current situation #bottom line #unique position #digital publishers


'AudioFile' Magazine's Best Audiobooks of 2023

The bimonthly magazine, which covers and reviews audiobooks, has named its Best Audiobooks of 2023. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-29 05:00:00 UTC ]
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Crispy Universe: KFC Gets Futuristic in Blade Runner-Style Ad

KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element.... Continue reading at AdWeek

[ AdWeek | 2023-11-07 07:00:00 UTC ]
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PRH Makes More Small Gains in Diversifying Its Workforce

Penguin Random House's annual update on its workforce demographics showed modest progress in adding more employees from BIPOC groups despite a rise in hiring of new white workers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-07 05:00:00 UTC ]
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Levine Querido: Making Waves in the Spanish Market

Since its inception in 2019, the children’s publisher has quietly amassed a list of award-winning and bestselling titles with a focus on stories about the Latine experience by Latine creators. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-30 04:00:00 UTC ]
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Desperate to Make Her Mother Smile, Nina Simon Wrote a Book

The author of “Mother-Daughter Murder Night” started working on her debut novel during a time of tremendous stress. Continue reading at The New York Times

[ The New York Times | 2023-10-26 09:02:09 UTC ]
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Scholastic will drop policy that makes it easier for school fairs to exclude diverse books

Scholastic Inc. will end a widely criticized policy that made it easier for school book fairs not to sell works with racial, disability and LGBTQ+ themes Continue reading at ABC News

[ ABC News | 2023-10-25 19:50:33 UTC ]
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Michelle Williams does a viral Justin Timberlake impression as she narrates Britney Spears' memoir

Michelle Williams' impression of Justin Timberlake as she narrates Britney Spears' memoir is going viral as 'the greatest clip of audio since Watergate.' Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-10-25 01:06:01 UTC ]
More news stories like this | News stories tagged with: #michelle williams #justin timberlake #memoir


Marianne Moore and AI Helped Make Sean Michaels' New Novel

The author of 'Do You Remember Being Born?' explains how he created a "Moorebot" to generate the verse in the novel. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-20 04:00:00 UTC ]
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John Freeman and Omar El Akkad on a Literary Magazine’s Final Issue

Poet, editor, and writer John Freeman and novelist Omar El Akkad join co-hosts Whitney Terrell and V.V. Ganeshananthan to talk about the final issue of Freeman’s, a literary magazine founded in 2015. El Akkad, a contributor to the volume, describes founding editor Freeman’s intense and uniquely... Continue reading at Literrary Hub

[ Literrary Hub | 2023-10-19 08:10:54 UTC ]
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News Publishers Welcome Tobacco Ads—Just Not for Cigarettes

In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek

[ AdWeek | 2023-10-19 06:00:00 UTC ]
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Along Utah’s Wasatch Front, LGBTQ Bookstores Make a Statement

The King's English Bookshop in Salt Lake City doubles down on supporting Drag Story Hours following a bomb threat, and is preparing to launch a new venture, Mosaics Community Bookstore and Venue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #english bookshop #bomb threat #bookstore #bookshop