Kobo claims 20% of global e-reading market

Kobo increased its global e-ink device sales by 150% in December, making it the "biggest... Continue reading at 'The Bookseller'

[ The Bookseller | 2013-01-16 00:00:00 UTC ]

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Hodder, Penguin and Bloomsbury win at BMS marketing awards

The Book Marketing Society's best marketing campaign awards for autumn 2012 have seen wins... Continue reading at The Bookseller

[ The Bookseller | 2013-03-04 00:00:00 UTC ]
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Integrating Social Marketing Into Brand Campaigns

Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand campaigns

Amazon's Kindle Gets Exclusive Role In New PTA Family Reading Program

Amazon's got a new Kindle promotion vehicle, thanks to the National PTA, which wants to boost kids' reading with their families. Amazon's Kindle is the exclusive sponsor of the new Family Reading Experience program that the National PTA wants to roll out across the U.S. to boost kids' reading... Continue reading at Fast Company

[ Fast Company | 2013-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #picture books #great means #huge library #real books #rival apple

Will Pay-as-You-Read Allow Publishers to Charge More for Ebooks?

By minimizing the risk of buying a bad book, pay-as-you-read business models could translate into higher prices and higher quality content, but will it drive more sales? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #higher prices

Killing the “Pay First, Read Later” E-bookselling Model

The download first, pay-as-you-read ebook sales model from Total Boox in Israel promises a superior consumer experience by minimizing the uncertainty of book buying. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #total boox #book buying

Cravebox Markets Old-Fashioned Product in New-Fashioned Way

The Colorado-based marketing company Cravebox, which has just begun to work with publishers, is something of an oddity. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-02-16 00:00:00 UTC ]
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Quarter of adults 'have barely read a book in past six months'

A quarter of UK adults—more than 12 million people—have only picked up a book to read... Continue reading at The Bookseller

[ The Bookseller | 2013-02-14 00:00:00 UTC ]
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Promotion for Kobo's Tamblyn

Kobo has announced a promotion for Michael Tamblyn, who will take on the role of chief content... Continue reading at The Bookseller

[ The Bookseller | 2013-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #michael tamblyn

Hearst's David Carey on How People Are Still Reading Magazines. Really!

Despite what you have read, probably online, print isn't dead insists the magazine exec, speaking at D: Dive Into Media. Hearst's digital subscriptions are also up to 900,000. Continue reading at AllThingsD

[ AllThingsD | 2013-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david carey #print isn #digital subscriptions

Egmont UK launches reading research project

Egmont UK has commissioned a new research programme as part of a wider initiative by the company... Continue reading at The Bookseller

[ The Bookseller | 2013-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #egmont uk

3 Epiphanies About Social Media Marketing for Books

When it comes to book marketing, social media is a honeytrap, never quite delivering on its promises, but a few simple best practices can vastly improve your results. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book marketing

In Brazil, Ebooks Predicted to Reach 2.63% Market Share

Extrapolating from recent sales figures from ebook distributor DLD, we estimate ebook sales to reach some 3.57 million units—or 2.6% of the overall market—by the end of 2013. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-26 00:00:00 UTC ]
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Advance Publications Buys Digital Marketing Agency, POP

Advance Publications, parent company of Condé Nast, has stepped up its efforts on two fronts with the acquisition of digital marketing agency, POP. Continue reading at Folio Magazine

[ Folio Magazine | 2013-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advance publications

Dupuis to help Kobo grow in Europe

Kobo has appointed former Apple sales director Jean-Marc Dupuis to oversee its European expansion... Continue reading at The Bookseller

[ The Bookseller | 2013-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european expansion

Turning Tide: As E-reading Catches On, Boys Gain on Girls

More children are going digital, according to Scholastic's latest study, and the percentage of boys reading passionately and for fun is up, while girls are down. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest study

Publishing cheer for interesting reads

Which writers (apart from EL James and Suzanne Collins) are dominating the best-selling book lists? Continue reading at BBC News

[ BBC News | 2013-01-21 00:00:00 UTC ]
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Read for My School competition launches today

The National Schools Reading competition has launched today, with up to 200,000 children in years... Continue reading at The Bookseller

[ The Bookseller | 2013-01-21 00:00:00 UTC ]
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'E' market nears £300m

E-book sales at the top trade publishers doubled in 2012, meaning that the UK ebook market grew... Continue reading at The Bookseller

[ The Bookseller | 2013-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book sales

Publishing CEOs on Direct-to-Consumer Sales and Marketing

Three CEOs at this year's Digital Book World conference spoke about how they are reaching out directly to consumers and what they can do better. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing ceos #direct-to-consumer sales