Jane's Patisserie takes the cake in the top spot

Baking blogger Jane Dunn's cookbook Jane's Patisserie (Ebury) has risen straight into the UK Official Top 50 number one spot, selling 44,444 copies through Nielsen BookScan's Total Consumer Market in its first three days on sale.  Continue reading at 'The Bookseller'

[ The Bookseller | 2021-08-10 07:50:17 UTC ]

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New Pinch of Nom cookbook slated for December

Bestselling bloggers-turned-cookbook authors Kay Featherstone and Kate Allinson have revealed details for their second cookbook, Pinch of Nom: Everyday Light for Bluebird, featuring recipes which all consist of 400 calories or less. Continue reading at The Bookseller

[ The Bookseller | 2019-08-27 00:34:30 UTC ]
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With splashy logo reveal, the XFL steals some of the NFL’s thunder

Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Imagine Dragons    The XFL this week took the wraps off the names... Continue reading at Advertising Age

[ Advertising Age | 2019-08-23 19:19:00 UTC ]
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It’s Not Always Excellent to Be Jamie Oliver

Twenty years after he vaulted to fame, the brash British chef, TV star and cookbook author has lost his restaurant empire — but not his taste for hard work. Continue reading at The New York Times

[ The New York Times | 2019-08-20 10:11:06 UTC ]
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Cheez-It signs on as College Football Playoff sponsor

Welcome to the latest edition of Ad Age TV Brief, our roundup of news from the world of broadcast, cable, streaming and beyond. *Extremely Mr. Roarke Voice* Smiles everyone, smiles! Say Cheez-It:  Kellogg’s Cheez-It has inked a multiyear pact to serve as an official sponsor of the College... Continue reading at Advertising Age

[ Advertising Age | 2019-08-16 20:15:26 UTC ]
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A thrifty marketer’s guide to some of TV’s most overlooked audiences

Just as sure as some big sloppy salmon is going to Augustus Gloop that Fish Tube of Internet renown, so too shall TV viewers, or at least the ones who still watch the commercials, age out of the upper reaches of the demo. Quantitative changes rather quickly become qualitative; differences in... Continue reading at Advertising Age

[ Advertising Age | 2019-08-15 16:37:58 UTC ]
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Four things to look out for as ViacomCBS comes to life

It ultimately took an extraordinary set of circumstances to clear the way for the reunion, but after three years of hemming and hawing (and the headlines-grabbing ouster of Les Moonves), CBS and Viacom have at long last agreed to a merger. The deal will bring together the CBS, Showtime, MTV,... Continue reading at Advertising Age

[ Advertising Age | 2019-08-13 20:58:29 UTC ]
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Seven up for Walliams' World's Worst Teachers

David Walliams’ The World’s Worst Teachers (HarperCollins) has once again claimed the UK Official Top 50 number one spot, selling 16,713 copies through Nielsen BookScan’s TCM. Continue reading at The Bookseller

[ The Bookseller | 2019-08-13 17:45:11 UTC ]
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NBA dials back late starting times to help boost East Coast ratings

The NBA is kicking the tires on a new scheduling initiative designed to give East Coast hoops fans a reprieve from having to stay up until the wee hours of the morning to keep tabs on the league’s Western Conference superstars. Beginning this season, the NBA is slashing the number of nationally... Continue reading at Advertising Age

[ Advertising Age | 2019-08-13 10:00:00 UTC ]
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The Archers cookbook goes to Seven Dials

Orion imprint Seven Dials has licensed "The Archers" brand and characters to create a cookbook based on the BBC radio drama, written by scriptwriter Keri Davis. Continue reading at The Bookseller

[ The Bookseller | 2019-08-13 03:20:37 UTC ]
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Truly enlists Keegan-Michael Key in a battle for seltzer supremacy against White Claw

Forget Coors Light versus Bud Light. The most compelling alcohol brand battle this summer is Truly against White Claw, the two dominant brands in the sizzling-hot alcoholic seltzer category. Neither is owned by brewing behemoths Anheuser-Busch InBev or MillerCoors, which have struggled to... Continue reading at Advertising Age

[ Advertising Age | 2019-08-12 08:00:00 UTC ]
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In India, Nielsen and Dainek Jagran Issue 2019 Q1 Bestsellers Lists

The runaway pulp fiction icon Surender Mohan Pathak maintains his dominance with the top slot in the fiction category in Hindi bestsellers listings. The post In India, Nielsen and Dainek Jagran Issue 2019 Q1 Bestsellers Lists appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-08-10 02:30:43 UTC ]
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HQ buys cookbook from Luminary Bakery

HarperCollins division HQ is to publish Rising Hope, an illustrated cookbook from Luminary Bakery, founded by Alice Williams. Continue reading at The Bookseller

[ The Bookseller | 2019-08-09 03:04:25 UTC ]
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Comscore stock down 85 percent since resignation of CEO and cash infusion from Cayman Islands fund

Comscore, its stock already approaching all-time lows, missed expectations of flat revenue with a 4.4 percent decline last quarter. The media measurement company’s interim CEO said on a Tuesday earnings call after market close that it’s “exploring all strategic options.” The stock already has... Continue reading at Advertising Age

[ Advertising Age | 2019-08-07 00:08:01 UTC ]
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Comscore is 'exploring all strategic options' after missing on revenue

Comscore, its stock already approaching all-time lows, missed expectations of flat revenue with a 4.4 percent decline last quarter. The media measurement company’s interim CEO said on a Tuesday earnings call after market close that it’s “exploring all strategic options.” The stock already has... Continue reading at Advertising Age

[ Advertising Age | 2019-08-07 00:08:01 UTC ]
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Walliams' Teachers scores a sixth week atop the charts

David Walliams' The World's Worst Teachers (HarperCollins) has reigned atop the UK Official Top 50 for a sixth consecutive week, selling 20,553 copies for £154,839 through Nielsen BookScan's TCM.  Continue reading at The Bookseller

[ The Bookseller | 2019-08-06 08:23:41 UTC ]
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ABC Says It’s a ‘Superior Platform’ to Streaming and Invests Heavily in Marketing Its Shows

ABC Entertainment president Karey Burke became the latest network exec to come out swinging against streaming competitors like Netflix during the Television Critics Association's summer press tour in LA. "We believe we offer creators a superior platform: big, broad audiences, all year long,"... Continue reading at AdWeek

[ AdWeek | 2019-08-05 19:31:34 UTC ]
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Snapchat infiltrates Instagram. And Edelman drops a controversial client: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. Snapchat infiltrates Instagram Snapchat is running its first global paid-media campaign, and it’s using the... Continue reading at Advertising Age

[ Advertising Age | 2019-07-31 10:11:28 UTC ]
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Inside the marvelous marketing of 'Mrs. Maisel'

In the age of peak TV, wading through the seemingly endless choices on broadcast, cable and streaming platforms is an exhausting exercise. Amazon Prime Video’s “The Marvelous Mrs. Maisel,” Amy Sherman-Palladino’s late-’50s comedy about an affluent New York housewife who discovers she’s the next... Continue reading at Advertising Age

[ Advertising Age | 2019-07-31 07:00:00 UTC ]
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Coors Light’s new ‘Made to Chill’ campaign breaks from its mountainous past

Coors Light, which has spent years connecting its brand to Rocky Mountain imagery, is getting domesticated. A new campaign called “Made to Chill,” lacks the snowy peaks and mountain streams that have filled previous ads. Instead of wildlife, the brand is leaning into home life. One ad shows a... Continue reading at Advertising Age

[ Advertising Age | 2019-07-30 13:32:59 UTC ]
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No ratings bump for Norah O’Donnell’s first week as ‘CBS Evening News’ anchor

The numbers for Norah O’Donnell’s historic first week as the anchor of “CBS Evening News” are in, and despite leaving no stone unturned on the promotional front, the new-look newscast didn’t make any progress on the ratings front. According to Nielsen live-plus-same-day data, the first five... Continue reading at Advertising Age

[ Advertising Age | 2019-07-24 19:58:59 UTC ]
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