It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge

In an ever-competitive landscape, user IDs and cross-platform tracking are the true measures of your brand’s worth. The post It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
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3 Key Ideas from Digital Book World 2013

Looking back on this week's Digital Book World conference, we distill the event into three key ideas: price innovation, discoverability and authenticity. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-18 00:00:00 UTC ]
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Harlequin to launch digital-only Carina list

Harlequin UK is launching a new digital-only imprint called Carina UK, which will encompass all... Continue reading at The Bookseller

[ The Bookseller | 2013-01-17 00:00:00 UTC ]
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Libraries 'fundamental' says Hurd, as TRA celebrates Reading Challenge rise

More young people than ever are getting involved in reading schemes at their local libraries,... Continue reading at The Bookseller

[ The Bookseller | 2013-01-16 00:00:00 UTC ]
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Goul-Wheeker joins Green Star Media

Non-executive chairman of Blackwell's, Trevor Goul-Wheeker, has joined sports publishing firm... Continue reading at The Bookseller

[ The Bookseller | 2013-01-16 00:00:00 UTC ]
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Publishing Executive Survey Shows Industry Settling into Digital

Forrester Research and DBW presented the findings of their Executive Publishing Survey on ebooks, devices and digital publishing predictions for 2013. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-16 00:00:00 UTC ]
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San Antonio launching 'bookless' BiblioTech library in fall, places its eggs in digital basket

Hardbound books, apparently, are soooo 20th century -- at least for the upcoming BiblioTech library in San Antonio, Texas' south side. When the shiny, new public library opens its doors to bookworms this fall, visitors will notice something important missing: actual books. Instead, the facility... Continue reading at Engadget

[ Engadget | 2013-01-14 00:00:00 UTC ]
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Hilary Mantel wins Costa novel prize

Hilary Mantel's Booker Prize-winning novel Bring Up The Bodies is named the best novel of 2012 at the Costa Book Awards. Continue reading at BBC News

[ BBC News | 2013-01-03 00:00:00 UTC ]
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Women writers dominate Costa category wins

Hilary Mantel's Man Booker Prize-winning Bring Up the Bodies (Fourth Estate) has secured a... Continue reading at The Bookseller

[ The Bookseller | 2013-01-03 00:00:00 UTC ]
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Pearson to Invest $89.5 Million in Barnes & Noble's Nook Media

Publishing and education company Pearson PLC agreed to invest $89.5 million for a 5 percent stake in Barnes & Noble Inc.'s digital-business unit, Nook Media LLC. Continue reading at AllThingsD

[ AllThingsD | 2012-12-29 00:00:00 UTC ]
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Hachette UK sees 250,000 digital Christmas downloads

Hachette UK saw 250,000 ebook sales between Christmas Day and Boxing Day, The Bookseller can... Continue reading at The Bookseller

[ The Bookseller | 2012-12-27 00:00:00 UTC ]
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Number of Americans reading digitally increases

Nearly a quarter of Americans have read ebooks in the past year, with the number of... Continue reading at The Bookseller

[ The Bookseller | 2012-12-27 00:00:00 UTC ]
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Bloomsbury Targeting Digital Readers In New Global Campaign

Bloomsbury, with its new Just Great Reads promotion, is running what it is calling the "first ever" global marketing campaign targeted expressly at readers who favor devices. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-21 00:00:00 UTC ]
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Piatkus snaps up two digital first authors

Piatkus has acquired two debut UK authors, with their works to be published on their digital-... Continue reading at The Bookseller

[ The Bookseller | 2012-12-18 00:00:00 UTC ]
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Children's publishers ready Christmas digital strategies

Children's publishers' digital Christmas strategies are already being unwrapped, with... Continue reading at The Bookseller

[ The Bookseller | 2012-12-17 00:00:00 UTC ]
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Amazon wins an ebook fight in Europe

European Union regulators ended an antitrust probe into ebook prices after Apple and other publishers offered to abandon the possibility of pricing agreements that would have hindered Amazon selling ebooks more cheaply than their rivals. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #antitrust probe #ebook prices #publishers offered


This is What Newsweek's Digital Future Will Look Like

It's been quite a year for Newsweek. As the magazine plans for its transition to a digital-only future, you can count the remaining print editions of the storied publication on one hand. It's without question that this fall has been a tough one for the 80 year old magazine, capped by the... Continue reading at AdWeek

[ AdWeek | 2012-12-14 00:00:00 UTC ]
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Amazon wins EU ebook pricing battle with Apple and major book publishers

The European Union has accepted an offer from Apple and four major publishers to reduce pricing restrictions on content offered at Amazon and other book-sellers. After being caught out by the EU, we heard that the offer was likely to be adopted last month, and the commission has now confirmed... Continue reading at Engadget

[ Engadget | 2012-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european union #major publishers #most-favored nation #lagardere sca #hachette livre #striking deals #favored nation


Bonnier to Make Magazine Content Available Via Smart TV Apps

Partnership with Flingo ports video content to more than 15 million devices. With the rise of internet-connected televisions, the big screen is becoming another place for publishers to get their content in front of viewers. One recent example of this is a partnership between Bonnier and smart TV... Continue reading at Folio Magazine

[ Folio Magazine | 2012-12-13 00:00:00 UTC ]
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The 10 Coolest Original Digital Comics of 2012

The online comics marketplace has exploded over the past year. Here, from innovative indies to blockbuster franchise extensions, some of the best from the emerging world of digital comics. 2012 was the year digital-direct comics went mainstream. Entirely bypassing the tried-and-true supply... Continue reading at Fast Company

[ Fast Company | 2012-12-12 00:00:00 UTC ]
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Is the USPS Getting Into the Magazine Newsstand Business?

All signs point to the USPS wanting-in on the newsstand business, but it’s up to publishers now. Continue reading at Folio Magazine

[ Folio Magazine | 2012-12-11 00:00:00 UTC ]
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