It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge

In an ever-competitive landscape, user IDs and cross-platform tracking are the true measures of your brand’s worth. The post It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
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New ‘Abstract’ Holds Lots of Data

The number of employees working at book, periodical, and music stores fell nearly 60% between 2000 and 2011. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-03-10 00:00:00 UTC ]
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Pichon wins Blue Peter Book Award

Schoolchildren from across the country have chosen Tom Gates: Genius Ideas, Mostly by Liz Pichon... Continue reading at The Bookseller

[ The Bookseller | 2013-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #liz pichon

How Bookshop Windows Can Support Digital Promotion Campaigns

Dressing bookshop windows is a dying art, but if done with a sense of theatre, it can be a stepping stone to a digital campaign – one that the public unknowingly runs for you. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookshop windows #stepping stone #digital campaign

Time Warner spinning off Time Inc. magazine biz this year

Time Warner Inc. will spin off its magazine business later this year, turning the nine-decade-old publisher of Time, People and Sports Illustrated into a separate publicly held company.The board authorized management to proceed with the plan after a review of options, the New York-based media... Continue reading at Crains New York

[ Crains New York | 2013-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publishing #controlling stake #advertising executive

Hearst hires Microsoft's Stephen Edwards for digital role

Hearst Magazines UK has appointed Microsoft ad executive Stephen Edwards to the new role of group digital sales director. Continue reading at Media Week

[ Media Week | 2013-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital role

Tom McCarthy, James Salter win $150,000 Windham-Campbell Prizes

Tom McCarthy and James Salter are among the winners of the inaugural Donald Windham-Sandy M. Campbell Literature Prizes. Tom McCarthy and James Salter are among the winners of the inaugural Donald Windham-Sandy M. Campbell Literature Prizes, announced Monday at Yale University's Beinecke Rare... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tom mccarthy #james salter #announced monday #yale university

Hodder, Penguin and Bloomsbury win at BMS marketing awards

The Book Marketing Society's best marketing campaign awards for autumn 2012 have seen wins... Continue reading at The Bookseller

[ The Bookseller | 2013-03-04 00:00:00 UTC ]
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Bloody Sunday books win Christopher Ewart-Biggs Memorial Prize

Two books about the events of Bloody Sunday have been made joint winners of the Christopher Ewart... Continue reading at The Bookseller

[ The Bookseller | 2013-03-04 00:00:00 UTC ]
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Google Launches French Media Fund

Google will launch an $81 million (&euro;60 million) Digital Publishing Innovation Fund to assist French news organizations with their efforts to move their content online and to increase advertising revenues. President Francois Hollande an ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #innovation fund #content online

Forget Digital-First, How About Technology-First?

Cygnus Business Media CEO John French, who was brought on three years ago just as the b-to-b media company came out of bankruptcy protection, has spent that time making some dramatic moves in an effort to turn the company around. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media company

Defining the Strategic Path for B-to-B Media

For most b-to-b publishers, print has receded into a broader array of information services and marketing initiatives for brand partners, including events, digital and data. This is not news, but grappling with how this media mix impacts strategic focus going forward is still new. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #information services #brand partners #including events

Everett wins Sheridan Morley prize

Actor and writer Rupert Everett has won the Sheridan Morley Prize for Theatre Biography with his... Continue reading at The Bookseller

[ The Bookseller | 2013-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #theatre biography

Lewis Lapham: The Digital Age Will Produce “a Montaigne and a Shakespeare”

Lewis Lapham, editor of Lapham's Quarterly, believes we are still in the experimental phase of digital media, waiting for the next online Shakespeare to emerge. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital age

Lagardère Active Launches Unified Digital Platform for the Elle International Network

Editor's Note: This story originally appears on FOLIO: sister site, minonline.com Continue reading at Folio Magazine

[ Folio Magazine | 2013-02-26 00:00:00 UTC ]
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Infographic: A Five-Year Look at Magazine Editorial Salaries

Every year FOLIO: conducts a nationwide survey with mid and executive-level editors. The survey maps out salary ranges across a number of demographics including gender, age, location, company size, education and more. The infographic below provides an interactive breakdown on several key trends... Continue reading at Folio Magazine

[ Folio Magazine | 2013-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company size #key trends

Barnes & Noble 'founder' pondering bid to buy back retail business, hive off Nook Media

Just 12 hours after (already denied) rumors circulated that Barnes & Noble may ditch its Nook business, the company has had to make an announcement concerning its retail division. Thanks to SEC regulations, the company has had to 'fess up that majority shareholder and "founder*" Leonard... Continue reading at Engadget

[ Engadget | 2013-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #majority shareholder #leonard riggio #book chain

Sphere wins Very British Problems

Sphere has acquired a book based on the Twitter feed Very British Problems following a “... Continue reading at The Bookseller

[ The Bookseller | 2013-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sphere wins #british problems #book based #twitter feed

T Magazine Gets Heat From Readers On Lack of Diversity

After reader pushback, The New York Times’ magazine is looking to include more ethnicities, and the larger media landscape should, too. Continue reading at Folio Magazine

[ Folio Magazine | 2013-02-22 00:00:00 UTC ]
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