‘It helps build that daily habit’: Publishers use Instant Articles bundle for daily must-reads

Facebook Instant Articles update, allowing publishers to post multiple articles in each post, is a way of replicating daily email newsletters right in Facebook’s platform. Ten publishers, among them BuzzFeed, The Washington Post, The Sun and El País, are testing out the new feature before a wider roll-out. Readers can subscribe to receive notifications each time a bundle is posted. The success measures and increase in ad placements, however, are still TBC. The post ‘It helps build that daily habit’: Publishers use Instant Articles bundle for daily must-reads appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-01-16 00:00:00 UTC ]
News tagged with: #allowing publishers #daily habit #el pas #ad placements

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