Facebook has enhanced its SDK so publishers can design once and post articles across IA, Google AMP and Apple News, but this doesn't address publishers' main concerns of driving revenue. The post ‘It doesn’t negate the negatives:’ Facebook’s Instant Articles update ignores revenue issues appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-05-30 00:00:00 UTC ]
Trinity Mirror is on a mission to drive up programmatic ad yields, and it's using a mix of methods to do so. Its relatively new programmatic team has been using data insights as a lead generation tool to court big brands like Nestle. It's also assigned people dedicated solely to monitoring yield... Continue reading at Digiday
[ Digiday | 2016-08-23 00:00:00 UTC ]
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It's been three months since Google launched Accelerated Mobile Pages, its fast-loading article pages initiative, and publishers are giving mixed it reviews. Pages are loading faster, but some are seeing little traffic benefit. “I would love to see more widespread adoption,” said Slate vice... Continue reading at Digiday
[ Digiday | 2016-06-06 00:00:00 UTC ]
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Social media, once considered the side door to a publisher's site, is rapidly becoming the primary entry point for new readers. These readers move in and out of content differently than traditional web site visitors. Social visitors are new, they’re likely to stay that way, and even if they... Continue reading at Digiday
[ Digiday | 2016-04-01 00:00:00 UTC ]
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Publishers are increasingly coming around to the idea of a distributed future. They're re-allocating resources to build teams that produce content for specific social platforms, and they're giving away articles on platforms like Apple News, Facebook and Flipboard, hoping to make money by selling... Continue reading at Advertising Age
[ Advertising Age | 2016-03-02 00:00:00 UTC ]
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Google's highly anticipated open-source code Accelerated Mobile Pages (AMP) has rolled out globally. Its core premise: to speed up page-load times on the mobile Web. Publishers across the pond, in Europe and beyond, have all been frantically AMP-coding article pages, and many are now running all... Continue reading at Digiday
[ Digiday | 2016-02-25 00:00:00 UTC ]
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The battle over breaking news escalated this fall with a trio of mobile products from major tech companies. In November, Facebook announced its stand-alone app called Notify on the heels of Twitter launching Moments the month prior. When Apple released the iPhone 6s and iOS 9 in September, it... Continue reading at AdWeek
[ AdWeek | 2015-12-01 00:00:00 UTC ]
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In the future, we may remember 2015 as the year when content fragmentation hit the mainstream. Facebook Instant Articles (or Facebook IA in the interest of brevity), Snapchat Discover, Apple News, Twitter Moments, and ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-26 00:00:00 UTC ]
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The search giant’s attempt to compete with Facebook Instant Articles and Apple News is drastic – but should be welcomedIn the world of sci-fi, some genius inventor type comes up with a device which immediately disables all guns, missiles, torpedoes, everything. At the flick of a switch, the rate... Continue reading at The Guardian
[ The Guardian | 2015-10-11 00:00:00 UTC ]
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Facing threats from Apple and Facebook, Google is teaming up with web publishers to cut down page load times on smartphones. “Accelerated Mobile Pages,” or AMP, is an open framework for building lightweight webpages, optimized for mobile devices. The move is a direct answer to rival initiatives... Continue reading at PC World
[ PC World | 2015-10-07 00:00:00 UTC ]
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Some publishers took a cautious approach to posting straight to Facebook, but many are going all in with Apple News, with plans to post their full online content offering to the app when it launches Sept. 16. The approach reflects a growing acceptance by publishers that they need to go where the... Continue reading at Digiday
[ Digiday | 2015-09-10 00:00:00 UTC ]
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At its Worldwide Developers Conference on Monday, Apple announced the News app, the latest example of a platform trying to improve the mobile news reading experience and get publishers to distribute their news directly on apps. News invites comparisons with Facebook’s Instant Articles, which... Continue reading at Digiday
[ Digiday | 2015-06-09 00:00:00 UTC ]
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New York—In the 10 years since Facebook launched, it has changed the face of communications and media. In doing so, it also made itself a tool for content publishers for both encouraging engagement and driving revenue. Continue reading at Folio Magazine
[ Folio Magazine | 2014-04-04 00:00:00 UTC ]
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