iOS9 and the iPad Pro: what the latest Apple event means for marketing

Apple drives changes in behaviour like nobody else. What might the key announcements from the event mean for the ad industry?Like many Apple events before it, September’s event didn’t introduce any new technologies or products, but that’s not to say what was announced isn’t worth investigating.Unlike other innovative companies, Apple doesn’t tend to lead the market, but it drives changes in behaviour like nobody else – that’s why what Apple does is vital for marketers to understand. Related: What lies behind the boom in mobile adblocking? Related: Do Facebook, Twitter and Google offer news publishers salvation? Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-09-22 00:00:00 UTC ]
News tagged with: #apple doesn #ipad pro #ad industry #worth investigating #innovative companies #mobile adblocking

Other Publishing stories related to: 'iOS9 and the iPad Pro: what the latest Apple event means for marketing'

Open Road Expands Marketing Team

Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing team #open road

A C Grayling Foyles event disrupted by protest

Written By: Charlotte Williams Publication Date: Wed, 08/06/2011 - 09:24 Staff at Foyles on Charing Cross Road evacuated about 115 people from its events space, The Gallery, last night after protestors set off a red smoke bomb. The protest in the shop's third floor room is believed to have... Continue reading at The Bookseller

[ The Bookseller | 2011-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #week announced

Financial Times Thumbs Nose at Apple with Web App

Just as mainstream publishers are hitching their digital futures to Apple with a deal to sell subscriptions through the company's new Newsstand, one major publisher is saying, in effect, who needs it? On Tuesday, the Financial Times launched FT Web App, a browser-based app for tablets, which is... Continue reading at AdWeek

[ AdWeek | 2011-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stronger position #follow suit #digital business

Apple Releases Newsstand with iOS 5

At an Apple conference held in San Francisco on June 6, Apple introduced iOS 5, the latest version of its mobile operating system, which now includes the Newsstand, a virtual set of shelves that display users subscriptions with the latest issues of magazine titles. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest version #latest issues #magazine titles

B&N launches new Nook and eyes international market

Written By: Philip Jones Publication Date: Tue, 24/05/2011 - 15:40 Barnes & Noble c.e.o. William Lynch has said he is looking at international opportunities for its Nook ebook reader, as it announced a new touchscreen device today. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bn launches #william lynch #international opportunities

Myers wants joined-up thinking over book events

Written By: Lisa Campbell Publication Date: Wed, 18/05/2011 - 09:33 Dominic Myers has called on the book industry to collaborate in creating more nation-wide events like World Book Night in order to enhance the dialogue around books. The Waterstone's m.d told the Book Industry Conference forum... Continue reading at The Bookseller

[ The Bookseller | 2011-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book industry #book events #book sales

Authors should be paid for events - BIC

Written By: Lisa Campbell Publication Date: Tue, 17/05/2011 - 08:20 Authors should be paid for hosting events, the Society of Authors new general secretary has said. Nicola Solomon told delegates at the Book Industry Conference yesterday (16th May) that if authors give up a day of their free... Continue reading at The Bookseller

[ The Bookseller | 2011-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #general secretary #free time #book signing #making money

Bodley Head latest to publish Bin Laden title

Written By: Charlotte Williams Publication Date: Mon, 16/05/2011 - 09:06 The Bodley Head has acquired a title looking at the operation that searched for, and finally killed, Osama bin Laden, by al-Qaeda expert Peter Bergen. Publishing director Will Sulkin acquired UK and Commonwealth rights to... Continue reading at The Bookseller

[ The Bookseller | 2011-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bodley head #crown publishing #random house

Getting the Word Out: Audio Book Marketing 2011

The Audio Publishers Association is set to kick off its 14th annual June Is Audiobook Month campaign, designed to celebrate the industry and bring greater awareness of audiobooks. As formats and consumer habits have changed over the past 10 yearssometimes dramaticallyaudio publishers have kept... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer habits

Media Decoder: Is the iPad Just a New Way to Give Away Magazines?

American publishers have always given away their work in hopes of building up huge audiences that they can sell advertising against. Are they making a mistake in replicating that model on the iPad and other tablets? Continue reading at The New York Times

[ The New York Times | 2011-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media decoder #american publishers #sell advertising

Conde Nast Strikes Subscription Deal with Apple

Magazine giant Conde Nast has reached an agreement with Apple, Inc. on digital subscriptions of The New Yorker and seven other titles that will debut in the next few weeks. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital subscriptions

Conde Nast Reportedly Plans iPad Magazine Subscriptions

The New Yorker is expected to be the first in-app publication to be offered as more than a single issue sale. Continue reading at PC World

[ PC World | 2011-05-09 00:00:00 UTC ]
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Apple Brings Conde Nast Aboard the Subscription Bandwagon, Starting With the New Yorker [MediaMemo]

Apple is winning over the big publishers. Last week, Hearst Corp. said it planned to start selling its magazines using Apple's new iTunes subscription service. Now rival Conde Nast is actually doing it, via the publisher's New Yorker title. Continue reading at AllThingsD

[ AllThingsD | 2011-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big publishers #hearst corp #start selling

Hearst Partners With Apple on Subscription Offering

In the wake of Time Inc.s announcement of the agreement with Apple that allows print subscribers to access iPad editions of magazines, Hearst has struck a deal with Apple to sell subscriptions through the iTunes store. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #subscription offering #print subscribers #sell subscriptions #itunes store

Time Inc secures print subscribers free iPad access

Time Inc, the owner of magazine publisher IPC, has agreed a deal with Apple that lets subscribers to its print magazines access their iPad editions for free, according to reports. Continue reading at Media Week

[ Media Week | 2011-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipad editions

Small Publishers and Marketing Services

American Business Medias annual meeting this year took a single theme approach, focusing on the opportunity for b-to-b publishers to offer marketing services. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small publishers #marketing services

Nielsens Events Group Reports Solid First Quarter

Nielsen reported its first quarter results this morning and overall revenue was up 7 percent to $1.3 billion and adjusted EBITDA grew 8.5 percent to $320 million compared to Q1 2010. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quarter results

iPad users may not become book readers, report finds

Written By: Charlotte Williams Publication Date: Thu, 28/04/2011 - 08:00 A large proportion of iPad owners in the US have not used the device to read an ebook, a survey from media and publishing forecast firm Simba Information reveals. A report on the firm's "Trade E-Book Publishing 2011"... Continue reading at The Bookseller

[ The Bookseller | 2011-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #read ebooks #book readers #report finds #survey respondents #large proportion #ipad owners

Conde Nast Slows iPad Edition Releases

Conde Nast has noted that the iPad ready issues of their titles may not be doing as well as they (and every other publisher who ran to the gold mine of digital publishing) had planned. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #gold mine #digital publishing