Advertising Age's new eBook collection is informative, practical and easy to read. These guides, available on Amazon's Kindle, expertly cover current marketing topics and are designed to be a resource for marketers at every level, in any business.In "Winning with Facebook Advertising," readers will learn how to develop a successful Facebook marketing strategy, how to set goals and media metrics to determine positive ROI, and how to target the right audience and grow your fan base.Top creative directors also explain the strategies behind their award-winning Facebook campaigns. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-03 00:00:00 UTC ]
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In a major victory for book publishers, the UK's High Court has ordered internet service providers (ISPs) to block several sites offering pirated ebooks. The decision means that BT, Sky, Virgin Media, TalkTalk and EE now have 10 days to comply and e... Continue reading at Engadget
[ Engadget | 2015-05-27 00:00:00 UTC ]
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America's Test Kitchen hopes to give home chefs a better option than the "excess" of online recipes with its big Christmas book, '100 Recipes: The Absolute Best Ways to Make the True Essentials.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-26 00:00:00 UTC ]
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China Publishing Group Corp. (CPG) is China’s largest and most influential trade and professional publishing group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
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Upstart publishers in Iran are using ebooks and digital-only distribution as a way to circumvent government censors in Iran and reach willing readers. The post Publishers in Iran Use Ebooks to Circumvent Censors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-19 00:00:00 UTC ]
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David Remnick, the longtime editor of The New Yorker, recently recounted a meeting during the early days of online publishing when the veteran sports essayist Roger Angell said he would always “want to be able to describe, in English, how t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-18 00:00:00 UTC ]
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Ebookseller Kobo is offering free ebooks and previews to Southwest Airlines passengers through the airline's inflight entertainment portal. The post Kobo Offers Ebooks to Southwest Airlines Passengers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-15 00:00:00 UTC ]
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The $4.4bn purchase by the US telecoms giant will help overcome the ad industry’s biggest problem Verizon buying AOL wasn’t the last deal we in agency land ever expected, but to most it’s come as a bit of a shock. It feels to me more like Apple buying Beats, than Comcast trying to merge with... Continue reading at The Guardian
[ The Guardian | 2015-05-14 00:00:00 UTC ]
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Among traditional publishing companies, few have the journalistic heft of The New York Times. The 163-year-old institution has long had a strong moat around its newsroom to protect its journalistic integrity from business influences. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-08 00:00:00 UTC ]
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Vancouver-based BitLit has added a second Big Five publisher to its partners in ebook bundling, with a major round of titles from US/Canadian Macmillan. Continue reading at The Bookseller
[ The Bookseller | 2015-05-06 00:00:00 UTC ]
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Obama announced a plan to give low-income children access to 10,000 ebooks, part of a larger strategy to lift inner city communities by improving educational opportunities for kids. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-05-02 00:00:00 UTC ]
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The social network’s results and revenues are failing to impress investors – especially when compared with Facebook’s and Google’sGood news travels fast, but bad news even faster – especially if it’s the release of lacklustre results from Twitter. That’s what happened on Tuesday last week when,... Continue reading at The Guardian
[ The Guardian | 2015-05-02 00:00:00 UTC ]
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President Barack Obama announced a new program on Thursday aimed at delivering access for more than 10,000 ebooks to financially strapped schoolchildren throughout the United States. The $250 million program will feature titles from numerous publish... Continue reading at Engadget
[ Engadget | 2015-05-01 00:00:00 UTC ]
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Publishers in the US including Hachette Book Group, Penguin Random House and Simon & Schuster are making $250m (£163m) in free ebooks available to low-income students as part of a scheme announced today (30th April) by President Obama. The new ebook commitments, to cover a three-year... Continue reading at The Bookseller
[ The Bookseller | 2015-05-01 00:00:00 UTC ]
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The new Borrell Associates projections for the growth of programmatic ad revenue in local digital publishing are, in a word, big. It’s human nature to be hopeful about what’s new, especially if the emerging numbers on recent perfo ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-28 00:00:00 UTC ]
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Google's new initiative will pay news outlets to dig into digital journalism.American tech companies have set their sights on the news business. A month after Facebook announced that it wants news outlets to publish content within Facebook, and a mere day after Snapchat poached acclaimed CNN... Continue reading at Fast Company
[ Fast Company | 2015-04-28 00:00:00 UTC ]
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The Apple Watch is officially out today, but the so-called wearable has already sparked an arms race among media companies vying for attention on your wrist.(Does that make it a wrist race?)Newspapers, TV news networks, magazine publishers and radio stations have introduced apps for the Watch.... Continue reading at Advertising Age
[ Advertising Age | 2015-04-24 00:00:00 UTC ]
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Esteemed critic, teacher and tastemaker helped shape the modern literary canon and wrote one of the 20th century’s most acclaimed works of criticismMH Abrams, an esteemed critic and teacher who helped shape the modern literary canon as founding editor of the Norton Anthology of English... Continue reading at The Guardian
[ The Guardian | 2015-04-23 00:00:00 UTC ]
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When “Kindle Cover Disasters” debuted on Tumblr earlier this year, the Internet ROFLMFAO’d at the truly heinous designs: cheap clipart, effects reminiscent of early Print Shop, clashing pastels, Photoshopping by palsied hands, and fonts so troubling you find yourself celebrating the relative... Continue reading at Wired
[ Wired | 2015-04-21 00:00:00 UTC ]
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The Harvard professor that brought us a real life smell-o-phone has announced that he's expanding his olfactory-focused products to include eBooks, songs and clothing. Now clothes that give off a scent isn't that weird, but eBooks and songs? How does... Continue reading at Engadget
[ Engadget | 2015-04-17 00:00:00 UTC ]
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Playster, a digital multimedia streaming platform, will now sell ebooks from Simon & Schuster on a subscription basis. The post Playster Streaming Service to Offer Simon & Schuster Ebooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-17 00:00:00 UTC ]
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