Chief marketing officers are sick of publishers making far-out claims about how great their ads perform, according to Nielsen Chief Operating Officer Steve Hasker.In what could be the line of Advertising Week, Mr. Hasker told a room full of digital marketers: "Let me give you one truth. If you added up the ROI metric that are espoused by many many publishers, many many data providers, the U.S. GDP would double every six months."Mr. Hasker also was on stage with Facebook's Brad Smallwood, head of measurement. Making the encounter all the more relevant was that Facebook revealed a problem last week with inflated video performance reports. Facebook said it miscalculated the average view time on video ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-09-29 00:00:00 UTC ]
News tagged with:
#advertising week
#data providers
#room full
#video ads
Following the notice B&N sent to customers that it is shutting down its downloadable audio section, a spokesperson for the retailer told PW the company plans to re-enter the market at some point in the future. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital audiobooks
#company plans
Judiciary Subcommittee considers whether or not it should extend the First Sale Doctrine to include ebooks and other digital media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#congressional hearing
#digital resale
#include ebooks
New research on subscription ebook models from BISG shows publishers are still reticent, while consumers who embrace the model continue to buy books. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital books
#buy books
Community news publishers everywhere are searching hard for new revenue. But who knew that dollars might be staring them virtually in the face? Broadstreet, which provides ad services to news publishers, is offering a new ad unit c ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad services
#news publishers
#ad unit
US-based Baker & Taylor (B&T) and Canada-based Whitehots Inc will co-operate to offer... Continue reading at The Bookseller
[ The Bookseller | 2014-06-02 00:00:00 UTC ]
More news stories like this |
By Denis Wilson This article is from the Publishing Executive Buyer's Guide which is a publisher's reference on emerging technology in the media industry. You can find other Buyer's Guide Sections here: ... Continue reading at Publishing Executive
[ Publishing Executive | 2014-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#guide sections
#growing importance
#denis wilson
#emerging technology
#media industry
#digital publishing
Diamond Comics Distributors, the dominant distributor to the comics shop market, has reached a multi-year agreement with Trajectory, a digital publishing and distribution vendor, to offer conversion and global digital distribution for print comics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#multi-year agreement
#digital publishing
#print comics
HarperCollins is hosting a virtual romance festival, with contributions from fellow publishers... Continue reading at The Bookseller
[ The Bookseller | 2014-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#romance writing
Humble Bundle, the pay-what-you-want platform that offers bundled digital content and supports charities, is teaming with another comics publisher, IDW Publishing, to offer an all-graphic novel bundle of digital Dr. Who comics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#humble bundle
#digital comics
#comics publisher
#idw publishing
E-book distributor INscribe Digital has launched INstore, a new digital tool that allows publishers to track the real-time availability of their ebooks at major ebook retailers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]
More news stories like this |
Obtain industry insights from 27 solutions providers, and learn about their products and content services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital solutions
#content services
Competition from digital editions has put pressure on more than one bricks-and-mortar retailer, and that trend is largely behind the decision by Hastings Entertainment to find a merger partner, according to documents filed by the company in connection with its pending acquisition by Joel... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hastings entertainment
#digital editions
#put pressure
#documents filed
#pending acquisition
#joel weinshanker
Innovative uses for big data, a new products showcase, and much more feature in our latest survey of the Indian publishing technology scene. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital solutions
#big data
#latest survey
One of the pioneers in the Indian software and offshore services industry, Dr. Lalit S. Kanodia founded Datamatics in 1975, well after his role in setting up Tata Consultancy Services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital solutions
Sketchy project briefing, messy files, ultra-short turnaround or multiple e-deliverables are all in a day’s work for India-based vendors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#projects showcase
#digital solutions
#india-based vendors
Smart and enhanced content. Intuitive and dynamic workflow. Interactive and integrated media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#repurposing content
#digital solutions
#enhanced content
Accessibility has always been a goal for IDPF (International Digital Publishing Forum), dating back to its foundation in 2000. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital solutions
#dating back
With more than 600 education technologists and software architects on staff, LearningMate has been making fast inroads into big data for education. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital solutions
#big data
Bestselling author Veronica Roth has been added to the list of A-list literary names that will headline events at the consumer show following BookExpo America, BookCon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookexpo america
A desire to make spirituality a more integral part of everyday life combined with the technology that makes that easier would seem a match made in, well, at least Silicon Valley, if not somewhere higher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital divide
#integral part
#silicon valley