International markets' Christmas performance

In Russia, a biography of Putin was a Christmas bestseller; in Norway and Sweden, there were surprise festive hits on hair-braiding; in Australia, it was beach read season; while in Spain, it was Ken Follett who topped FNAC's Christmas bestseller list. The Bookseller's international correspondents have revealed the flavour of Christmas in the book trade around the world, and subscribers can read the full accounts here. Continue reading at 'The Bookseller'

[ The Bookseller | 2015-01-24 00:00:00 UTC ]
News tagged with: #international markets #ken follett #book trade

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International Hot Book Properties: Week of December 9, 2014

This week, editors were talking about Terry Gilliam's forthcoming memoir, and a book that offers an inside look at Bayern Munich and its new head coach, Pep Guardiola. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #terry gilliam #forthcoming memoir #head coach


J.K. Rowling celebrates 12 Days of Christmas with 12 new 'Harry Potter' stories

From Dec. 12 to Dec. 23, Rowling is posting 12 new stories set in the 'Potter' universe on the website Pottermore. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #stories set #website pottermore


Rowling pens Pottermore stories for Christmas

Pottermore is set to post a surprise each day between the 12th and the 23rd December, including new writing from J K Rowling. In a newsletter sent to Harry Potter fans, Pottermore said Rowling will write about Draco Malfoy, a pupil at Hogwarts and one of Harry Potter’s nemeses, as well as... Continue reading at The Bookseller

[ The Bookseller | 2014-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #diagon alley


Industry Stocks: November Performances

With the stock prices up at nine companies in the month, the Publishers Weekly Stock Index rose 6.5% in November. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #industry stocks #stock prices


Walker plans 80 indie Christmas displays

Walker Books has secured window displays in independent bookshops this Christmas, including London’s Dulwich Bookshop and Tales on Moon Lane. The shops, which are in the UK and Ireland, will be based around Walker’s Christmas books, such as Jingle Bells illustrated by Niroot Puttapipat, as well... Continue reading at The Bookseller

[ The Bookseller | 2014-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookshops #moon lane #popular titles


Quercus launches Christmas book-giving campaign

Quercus has launched a Christmas campaign to celebrate the joy of giving and receiving books. As part of the Greatest Gift campaign, 15 key bloggers and BookTubers will upload a post explaining why they think books are the greatest gift to give. Each Greatest Gift “blog tour partner” will also... Continue reading at The Bookseller

[ The Bookseller | 2014-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quercus books #receiving books #christmas campaign #greatest gift


International Awards for a Global Book Industry

Nominations for the second annual London Book Fair's International Excellence Awards, which are offered in 13 categories, are now open. The post International Awards for a Global Book Industry appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-12-03 00:00:00 UTC ]
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Verizon Kills Its Content Marketing Baby

That didn't last long. Verizon Wireless has pulled the plug on its newest content marketing venture, a web publication called SugarString, a little over two months after it launched.The website was designed to rival tech-savvy magazines, like Wired, from Conde Nast, and Motherboard, from Vice.... Continue reading at Advertising Age

[ Advertising Age | 2014-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #verizon wireless #conde nast #late october #net neutrality #twitter handle


Two jobs cut at Egmont marketing

Egmont UK is cutting two roles in its marketing team following last year’s merger of its two book businesses.   Sales, marketing and PR director Ingrid Gilmore confirmed that two employees will be made redundant, saying: “The restructure means that the marketing team will now consist of five... Continue reading at The Bookseller

[ The Bookseller | 2014-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing team #egmont uk #made redundant


Japanese cat novel bids to be quirky Christmas hit

Booksellers are predicting that a Picador novel by a little-known Japanese writer will prove a left-field Christmas bestseller. The Guest Cat by Takashi Hiraide, translated by Eric Selland, sold over 16,200 in paperback in its first six and a half weeks since publication at the end of September... Continue reading at The Bookseller

[ The Bookseller | 2014-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #japanese writer #half weeks #nielsen bookscan


Exhibitors Find a Buzzing Shanghai Fair and a Booming Children's Market

A bigger venue and a much expanded professional program awaited exhibitors and visitors to this year's China Shanghai International Children's Book Fair, which recently completed its second run from November 20–22. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #booming children #book fair #recently completed


How content providers can take on piracy in emerging markets -- and win

The recent news that musicians in Europe are making more from Spotify royalties than via iTunes is a big deal for all content producers. It may be a defining moment in the ongoing competition between subscription services and pay-as-you go digital downloads in the West. The same struggle is... Continue reading at Betanews

[ Betanews | 2014-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content producers #defining moment #subscription services #digital downloads #emerging markets #make money


International Hot Book Properties: Week of November 24, 2014

Among the books generating buzz in international publishing circles this week are the debut by a German screenwriter, a novel that has won a Dutch literary prize, and a Spanish bestseller that has just sold for film. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #spanish bestseller


Content Marketing For Book Nerds

Two book companies from different ends of the spectrum are now using magazines to promote themselves. Continue reading at Folio Magazine

[ Folio Magazine | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content marketing #book nerds


Reinventing Book Printing: New Ideas for a New Market

When PW began this series in September 2013, the book publishing industry appeared headed to a market where print and digital books would coexist. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital books


Reinventing Book Printing: Toward a Hybrid Market

Even though the physical book market is more unpredictable than ever, “print is here to stay,” declares Stuart Applebaum, spokesman for Penguin Random House. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hybrid market


What Every Tech-Savvy Marketer Should Know About the Future of Programmatic Advertising

Premium programmatic is a hot concept, and it's catching on. The ad industry's top brands are embracing more automation for digital campaigns—Cadillac, Tory Burch, CBS—and publishers are too. Instead of open exchanges where low-quality advertisers compete for low-quality Web inventory, a more... Continue reading at AdWeek

[ AdWeek | 2014-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #neal mohan


Blinkbox books launches 'biggest ever' marketing campaign

Blinkbox books is this week launching its biggest marketing campaign to date, which includes a partnership with the Mirror Group of newspapers. The Tesco-owned company’s marketing drive will celebrate “the joys of digital reading – without needing to buy a dedicated device”. A three-month... Continue reading at The Bookseller

[ The Bookseller | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #blinkbox books #week launching #digital reading #key moments


Nosy Crow creates in-house sales and marketing department

Nosy Crow is to create a new in-house sales and marketing department, appointing Catherine Stokes as head of sales and marketing. Since 2011 Nosy Crow has outsourced its selling to Bounce Sales and Marketing, but from the beginning of 2015, the children’s publisher will create an in-house sales... Continue reading at The Bookseller

[ The Bookseller | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing department #marketing director #bounce sales #nosy crow


Why Business Books Are Blue (And Other Tricky Marketing Techniques)

Yes, you judge books by their covers. Here's what draws you in.I review a lot of business books. Consequently, publishers often send me copies of new releases. As I was cleaning out my office the other day, and staring at about 50 book covers, I had a thought: Why are so many of these books blue... Continue reading at Fast Company

[ Fast Company | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business books #judge books