Inspirational passion or paid-for promotion: can BookTok be taken on face value?

TikTok’s book reviewing community is here to stay, having even received publishing awards for innovation, but issues of authenticity and safety aboundBookTok, the nickname for TikTok videos in which books are discussed, analysed, cried about and turned into “aesthetic” moodboards, began as a small group of the app’s users who wanted a place to talk about books. It has since grown into a hugely influential community that has the power to pluck authors out of relative obscurity and propel them into the bestsellers charts.Earlier this month it was named FutureBook Person of the Year, an accolade which recognises digital innovation and excellence across the book trade. According to James Stafford, Head of Partnerships and Community at TikTok, BookTok is a community of “creative people around the world with a shared passion for literature”. Publishers, creators and writers have generally agreed that this corner of the platform has had an overwhelmingly positive effect, having led to huge increases in book sales and the discovery of new writers. The Bookseller even recently called it “the last safe place on the internet”. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2022-11-15 17:10:25 UTC ]

Other news stories related to: "Inspirational passion or paid-for promotion: can BookTok be taken on face value?"


We rush to condemn fakers such as Dan Mallory but the world has made impostors of us all | Rachel Cooke

The reaction to the exposure of the bestselling American author as a serial liar reveals more about our own insecurities than his duplicityWhat’s the difference between something going viral and a storm in a teacup? Not an awful lot, it often seems to me. Last week, everyone in publishing and... Continue reading at The Guardian

[ The Guardian | 2019-02-10 00:00:00 UTC ]
More news stories like this


Czech Book Sales Rise Amid Ongoing Industry Consolidation

Overall book sales in the Czech Republic are up as the number of new titles published declines slightly. Industry consolidation and a focus on high-performing books may be the cause. The post Czech Book Sales Rise Amid Ongoing Industry Consolidation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-02-05 00:00:00 UTC ]
More news stories like this


FutureBook Live 2018: ‘Putting a Rocket Up the Book Trade’

Wrapping up another year of publishing conferences, FutureBook Live in London will try to move attendees 'out of their comfort zone' amid the uncertainties of the UK market's future. The post FutureBook Live 2018: ‘Putting a Rocket Up the Book Trade’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-11-29 00:00:00 UTC ]
More news stories like this


‘People, not tech’: Trade’s digital leaders optimistic for future

Voice and artificial intelligence are the most likely candidates to further disrupt the book business, according to the results of a survey of the book trade's most innovative, the FutureBook 40, conducted ahead of FutureBook Live, The Bookseller's publishing conference taking place on 30th... Continue reading at The Bookseller

[ The Bookseller | 2018-11-13 00:00:00 UTC ]
More news stories like this


Interview: Bookseller Marina Kameneva’s Outlook on Russian Publishing

Marina Kameneva, head of Russia's largest bookstore chain, Moscow Books, on the number of bookstores, book sales, and readers in Russia today. The post Interview: Bookseller Marina Kameneva’s Outlook on Russian Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-09-17 00:00:00 UTC ]
More news stories like this


Guinness World Records retires car-sales title after dispute

Joe Girard sold 1,425 vehicles in 1973. Ali Reda says he sold 1,582 last year.But Girard will not lose his title as the world's best car salesman, because Guinness World Records has decided to retire the category rather than settle what has turned into an ugly dispute between Girard, now 89, and... Continue reading at Advertising Age

[ Advertising Age | 2018-08-28 00:00:00 UTC ]
More news stories like this


Book sales in Wales and the West outstrip the rest of UK

Wales and the West is emerging as the area with the fastest-growing book sales of 2018 so far, according to fresh statistics from Nielsen BookScan. Continue reading at The Bookseller

[ The Bookseller | 2018-08-22 00:00:00 UTC ]
More news stories like this


Turkish agency urges 'understanding' for publishers in crisis-hit country

A literary agency in Turkey is calling on publishers and agents around the world to support the country's book trade with their "understanding" following the economic crisis and fall of the lira. Continue reading at The Bookseller

[ The Bookseller | 2018-08-15 00:00:00 UTC ]
More news stories like this


‘Go Out and See the World’: Mexico’s Publishers Urged To Accelerate Innovation

At a high-level conference organized by CANIEM, Mexican publishers were encouraged to embrace change and innovation, including new ways to promote reading and book sales. The post ‘Go Out and See the World’: Mexico’s Publishers Urged To Accelerate Innovation appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-07-27 00:00:00 UTC ]
More news stories like this


North American Comics Market Declined 6.5% in 2017

Combined North American sales of graphic novels and periodical comics declined about 6.5% to $1.01 billion in 2017, although graphic novel sales via the book trade were essentially flat. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-07-17 00:00:00 UTC ]
More news stories like this


The book trade's Rising Stars of 2018 revealed

The annual list of the book trade’s next generation features a number of youngsters who are already right at the heart of the contemporary book trade. Continue reading at The Bookseller

[ The Bookseller | 2018-07-07 00:00:00 UTC ]
More news stories like this


Industry Notes: Politics Power Print, Says NPD: Category Soars 32 Percent

Teaser text Image By Porter Anderson, Editor-in-Chief | @Porter_Anderson subhed f you’ve spent any time lately thinking that the political nightmares of the day surely have been good for some book sales–you take your silver linings where you can find them, right?–a new report from the NPD... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-06-21 00:00:00 UTC ]
More news stories like this


Graphic Novels Find Their Place at BookExpo, BookCon, and NYRF

In a signal of the continuing growth of the category in the book trade, graphic novel publishers announced new titles and had a lively presence at BookExpo, BookCon, and at the inaugural New York Rights Fair. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-05 00:00:00 UTC ]
More news stories like this


Trade figures fundraise for author of 'cult swimming classic'

Members of the book trade are supporting author Charles Sprawson with a fundraising iniative to raise money for care fees, as Vintage prepares to reissue his “cult swimming classic” Haunts of the Black Masseur. Continue reading at The Bookseller

[ The Bookseller | 2018-05-02 00:00:00 UTC ]
More news stories like this


Book trade's runners complete hottest London Marathon on record

Members of the book trade braved the hottest London Marathon in history yesterday in the name of charity. Continue reading at The Bookseller

[ The Bookseller | 2018-04-24 00:00:00 UTC ]
More news stories like this


Authors appeal for Quick Reads to continue

The book trade has reacted with shock and dismay to the “tragedy” that Quick Reads has been scrapped for next year after organisers struggled to find sponsorship. Continue reading at The Bookseller

[ The Bookseller | 2018-04-24 00:00:00 UTC ]
More news stories like this


Taking the Measure of Sexual Misconduct Charges in Publishing

Book sales of Dashner, Asher, and Alexie have taken some hits since they were accused of sexual and emotional harassment and abuse earlier this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-20 00:00:00 UTC ]
More news stories like this


Reading between the lines

Increasing the number of children and families who enjoy reading is the Holy Grail for BookTrust and the book trade. New research shines a light on why children read (and why others don’t read), and the findings could be transformative, says Diana Gerald. Continue reading at The Bookseller

[ The Bookseller | 2018-04-13 00:00:00 UTC ]
More news stories like this


Book sales down 7% for WHS in first half

W H Smith’s book sales fell 7% in the first six months of its financial year, but the retailer said it has seen some “encouraging results” for its new high street book offer for customers. Continue reading at The Bookseller

[ The Bookseller | 2018-04-13 00:00:00 UTC ]
More news stories like this


Men dominate trade’s senior positions, pay gap data shows

The book trade has wrestled with its gender pay gap revelations this week, with the overall trend emerging that despite women forming more of the workforce in companies across the sector, it is men who dominate the most senior positions and attract the highest pay and bonuses. Continue reading at The Bookseller

[ The Bookseller | 2018-04-06 00:00:00 UTC ]
More news stories like this