Inspirational passion or paid-for promotion: can BookTok be taken on face value?

TikTok’s book reviewing community is here to stay, having even received publishing awards for innovation, but issues of authenticity and safety aboundBookTok, the nickname for TikTok videos in which books are discussed, analysed, cried about and turned into “aesthetic” moodboards, began as a small group of the app’s users who wanted a place to talk about books. It has since grown into a hugely influential community that has the power to pluck authors out of relative obscurity and propel them into the bestsellers charts.Earlier this month it was named FutureBook Person of the Year, an accolade which recognises digital innovation and excellence across the book trade. According to James Stafford, Head of Partnerships and Community at TikTok, BookTok is a community of “creative people around the world with a shared passion for literature”. Publishers, creators and writers have generally agreed that this corner of the platform has had an overwhelmingly positive effect, having led to huge increases in book sales and the discovery of new writers. The Bookseller even recently called it “the last safe place on the internet”. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2022-11-15 17:10:25 UTC ]

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Trade figures fundraise for author of 'cult swimming classic'

Members of the book trade are supporting author Charles Sprawson with a fundraising iniative to raise money for care fees, as Vintage prepares to reissue his “cult swimming classic” Haunts of the Black Masseur. Continue reading at The Bookseller

[ The Bookseller | 2018-05-02 00:00:00 UTC ]
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Authors appeal for Quick Reads to continue

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[ The Bookseller | 2018-04-24 00:00:00 UTC ]
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Book trade's runners complete hottest London Marathon on record

Members of the book trade braved the hottest London Marathon in history yesterday in the name of charity. Continue reading at The Bookseller

[ The Bookseller | 2018-04-24 00:00:00 UTC ]
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Taking the Measure of Sexual Misconduct Charges in Publishing

Book sales of Dashner, Asher, and Alexie have taken some hits since they were accused of sexual and emotional harassment and abuse earlier this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-20 00:00:00 UTC ]
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Reading between the lines

Increasing the number of children and families who enjoy reading is the Holy Grail for BookTrust and the book trade. New research shines a light on why children read (and why others don’t read), and the findings could be transformative, says Diana Gerald. Continue reading at The Bookseller

[ The Bookseller | 2018-04-13 00:00:00 UTC ]
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Book sales down 7% for WHS in first half

W H Smith’s book sales fell 7% in the first six months of its financial year, but the retailer said it has seen some “encouraging results” for its new high street book offer for customers. Continue reading at The Bookseller

[ The Bookseller | 2018-04-13 00:00:00 UTC ]
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Men dominate trade’s senior positions, pay gap data shows

The book trade has wrestled with its gender pay gap revelations this week, with the overall trend emerging that despite women forming more of the workforce in companies across the sector, it is men who dominate the most senior positions and attract the highest pay and bonuses. Continue reading at The Bookseller

[ The Bookseller | 2018-04-06 00:00:00 UTC ]
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Foyles to donate profits from far-right book sales to charity

Foyles is to donate the profits of its sales from far-right books to charity after it was targeted by an anti-fascist campaign. Continue reading at The Bookseller

[ The Bookseller | 2018-03-23 00:00:00 UTC ]
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Book trade is 'custodian of empathy', Scotland conference hears

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[ The Bookseller | 2018-02-23 00:00:00 UTC ]
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Mackay joins Edinburgh festival

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[ The Bookseller | 2018-02-17 00:00:00 UTC ]
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Evolving Travel market dips but category remains key for retailers

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[ The Bookseller | 2018-02-16 00:00:00 UTC ]
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DK to continue BookTrust charity partnership in 2018

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[ The Bookseller | 2017-12-23 00:00:00 UTC ]
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Shaw to step down from Edinburgh Festival book sales

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[ The Bookseller | 2017-12-22 00:00:00 UTC ]
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'Bumpy year' for book trade but optimism prevails

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[ The Bookseller | 2017-12-18 00:00:00 UTC ]
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Xmas brainteaser

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[ The Bookseller | 2017-12-01 00:00:00 UTC ]
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B&N Has Disappointing Second Quarter

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[ Publishers Weekly | 2017-11-30 00:00:00 UTC ]
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Survey finds more than half of people in book trade have experienced sexual harassment

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[ The Guardian | 2017-11-10 00:00:00 UTC ]
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Facebook Gives Publishers Paywall for Instant Articles

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[ Advertising Age | 2017-10-20 00:00:00 UTC ]
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[ The Bookseller | 2017-09-29 00:00:00 UTC ]
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140 Characters, the Defining Quirk of Twitter, Becomes a Relic of the Past

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[ Advertising Age | 2017-09-27 00:00:00 UTC ]
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