Inspirational passion or paid-for promotion: can BookTok be taken on face value?

TikTok’s book reviewing community is here to stay, having even received publishing awards for innovation, but issues of authenticity and safety aboundBookTok, the nickname for TikTok videos in which books are discussed, analysed, cried about and turned into “aesthetic” moodboards, began as a small group of the app’s users who wanted a place to talk about books. It has since grown into a hugely influential community that has the power to pluck authors out of relative obscurity and propel them into the bestsellers charts.Earlier this month it was named FutureBook Person of the Year, an accolade which recognises digital innovation and excellence across the book trade. According to James Stafford, Head of Partnerships and Community at TikTok, BookTok is a community of “creative people around the world with a shared passion for literature”. Publishers, creators and writers have generally agreed that this corner of the platform has had an overwhelmingly positive effect, having led to huge increases in book sales and the discovery of new writers. The Bookseller even recently called it “the last safe place on the internet”. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2022-11-15 17:10:25 UTC ]

Other news stories related to: "Inspirational passion or paid-for promotion: can BookTok be taken on face value?"


Now Facebook Says It Gave Some Publishers Bad Traffic Numbers on Instant Articles

Facebook has reported yet another glitch in the data it gives publishers and marketers to understand their activity on the social network.This time Facebook found a problem that gave some publishers inaccurate traffic numbers, underestimating iPhone audiences on certain posts, according to a... Continue reading at Advertising Age

[ Advertising Age | 2016-12-16 00:00:00 UTC ]
More news stories like this


The long view

Rogers, Coleridge & White co-founder Gill Coleridge reflects on five decades in the book trade, and how a new bursary in honour of Deborah Rogers will aid those embarking on their first. Continue reading at The Bookseller

[ The Bookseller | 2016-12-14 00:00:00 UTC ]
More news stories like this


Ann Voskamp Draws Crowds and Book Sales: A Photo Essay

Ann Voskamp, author of ‘One Thousand Gifts,’ embarked on a 10-city tour earlier to promote her new book, ‘The Broken Way,' drawing hundreds of fans at each stop. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-22 00:00:00 UTC ]
More news stories like this


An agenting masterclass with Ed Victor

Über literary agent Ed Victor muses on his 40 years working in the book trade.   Continue reading at The Bookseller

[ The Bookseller | 2016-11-11 00:00:00 UTC ]
More news stories like this


US book trade rallies around the power of books following Trump's win

Members of the US book trade have urged the industry to remember the powerful role books play in promoting unity and understanding in the wake of the US election result which saw Republican candidate Donald Trump beat Democrat Hillary Clinton to take the White House as US president elect. Continue reading at The Bookseller

[ The Bookseller | 2016-11-11 00:00:00 UTC ]
More news stories like this


'Dismayed' trade reacts to Donald Trump's election

The book trade has reacted with “dismay”, “horror” and “frustration” to this morning’s shock news that Republican candidate Donald Trump has beaten Democrat Hillary Clinton to take the White House as US president elect. Continue reading at The Bookseller

[ The Bookseller | 2016-11-10 00:00:00 UTC ]
More news stories like this


Book Sales' Shapiro Retires After 52 Years

Shapiro, hailed as the sage of the bargain-book business, calls it a day after more than half a century in the business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-21 00:00:00 UTC ]
More news stories like this


Spotlight on South Africa

Jessica Faircliff looks at the challenges faced by the book trade in South Africa. Continue reading at The Bookseller

[ The Bookseller | 2016-10-06 00:00:00 UTC ]
More news stories like this


Live events 'important for children's books'

Live events are having a direct impact on book sales in the children's market, according to Julia Eccleshare, children's director for Hay Festival, speaking at The Bookseller's Children's Conference this afternoon (27th September). Eccleshare said she thought live performances were not only a... Continue reading at The Bookseller

[ The Bookseller | 2016-09-28 00:00:00 UTC ]
More news stories like this


A whiter shade beyond the pale

Jonathan Ruppin says the book trade "remains riddled" with bias when it comes to ethnic diversity. Continue reading at The Bookseller

[ The Bookseller | 2016-09-27 00:00:00 UTC ]
More news stories like this


Playing it straight: Cover conventions in 'grip lit'

Genre is a funny thing in the book trade: almost essential as a marketing tool, yet used too strictly, or taken as a metonym for too wide a range of titles, it inevitably attracts ire. The nom de guerre currently in vogue is “grip lit”. Whether one objects to the term and its use or not, it has,... Continue reading at The Bookseller

[ The Bookseller | 2016-09-13 00:00:00 UTC ]
More news stories like this


China retail summit seeks to learn lessons from UK indies

Bookshops in the UK are being called on by one of China’s largest bookstore chains, Zhejiang Xinhua, and an online journal devoted to the book trade in China, Bookdao, to attend a global summit to tackle the “threat” of online retailing. The two-day forum, scheduled for 11th–12th April 2017,... Continue reading at The Bookseller

[ The Bookseller | 2016-09-09 00:00:00 UTC ]
More news stories like this


Hong Kong book fair subdued after bookseller disappearances

Caution evident in buying and selling of politically sensitive material amid fears of growing repression from mainland’s Communist partyThe 2016 Hong Kong book fair, the most important event in the city’s literary calendar, opened its doors on Wednesday to familiar long queues and hordes of... Continue reading at The Guardian

[ The Guardian | 2016-07-25 00:00:00 UTC ]
More news stories like this


Book Sales Down Slightly in 2015

Data from the Association of American Publishers shows that total industry sales fell 0.6% in 2015 compared to 2014, to $27.78 billion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-15 00:00:00 UTC ]
More news stories like this


Did Matayoshi ‘Spark’ Japan’s Growth in Book Sales?

Figures show 2015 book sales in Japan pulling ahead 'slightly' by comparison to magazine sales. One runaway bestseller might deserve as much credit as softer sales in the fashion media. The post Did Matayoshi ‘Spark’ Japan’s Growth in Book Sales? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-07-12 00:00:00 UTC ]
More news stories like this


White Horse Bookshop sponsors nature writing prize

The White Horse Bookshop is sponsoring the Richard Jefferies Society Writers’ Prize while the book trade is experiencing a “golden age of nature writing”. Continue reading at The Bookseller

[ The Bookseller | 2016-07-12 00:00:00 UTC ]
More news stories like this


Lord Evans of Temple Guiting obituary

Publisher who turned Faber & Faber into a champion of the best contemporary writingMatthew Evans, who has died aged 74 from leukaemia, was a great publisher who also happened to play a decisive role in the making of the musical Cats. He transformed Faber & Faber from the Vatican of... Continue reading at The Guardian

[ The Guardian | 2016-07-07 00:00:00 UTC ]
More news stories like this


With New Distribution Deal, Pittsburgh Animal Media Group Bets Bigger on Books

Animal Media Group, an independent media and book production company that is looking to ramp up its presence in the book trade, has signed a two year distribution deal with Consortium. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-30 00:00:00 UTC ]
More news stories like this


EU referendum 2016: where does publishing stand?

Britain will vote this week on whether to remain in or leave the European Union, but what does the book trade think? Continue reading at The Bookseller

[ The Bookseller | 2016-06-21 00:00:00 UTC ]
More news stories like this


Mark Bernardi Named Dark Horse V-P of Book Trade, Digital Sales

Bernardi succeeds longtime Dark Horse book trade executive Michael Martens, who is retiring after 22 years, and will takeover in time for the American Library Association meeting in Orlando, Florida. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-21 00:00:00 UTC ]
More news stories like this