Inspirational passion or paid-for promotion: can BookTok be taken on face value?

TikTok’s book reviewing community is here to stay, having even received publishing awards for innovation, but issues of authenticity and safety aboundBookTok, the nickname for TikTok videos in which books are discussed, analysed, cried about and turned into “aesthetic” moodboards, began as a small group of the app’s users who wanted a place to talk about books. It has since grown into a hugely influential community that has the power to pluck authors out of relative obscurity and propel them into the bestsellers charts.Earlier this month it was named FutureBook Person of the Year, an accolade which recognises digital innovation and excellence across the book trade. According to James Stafford, Head of Partnerships and Community at TikTok, BookTok is a community of “creative people around the world with a shared passion for literature”. Publishers, creators and writers have generally agreed that this corner of the platform has had an overwhelmingly positive effect, having led to huge increases in book sales and the discovery of new writers. The Bookseller even recently called it “the last safe place on the internet”. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2022-11-15 17:10:25 UTC ]

Other news stories related to: "Inspirational passion or paid-for promotion: can BookTok be taken on face value?"


Young booksellers scoop James Patterson award

James Patterson has awarded 20 booksellers the Young Bookseller Special Achievement Award, in recognition of their "outstanding" work.  Continue reading at The Bookseller

[ The Bookseller | 2019-07-10 19:15:12 UTC ]
More news stories like this


The Bookseller Names 2019 Rising Stars; Pan Mac’s Laura Ricchetti is the ‘Shooting Star’

A new class of 40 'Rising Stars' in the UK publishing industry is named by The Bookseller, in association with sponsor Frankfurter Buchmesse. The post The Bookseller Names 2019 Rising Stars; Pan Mac’s Laura Ricchetti is the ‘Shooting Star’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-07-09 05:35:30 UTC ]
More news stories like this


Prepping for Pittsburgh (shelftalker)

A bookseller packing list for attendees of ABA’s Children’s Institute 2019 in Pittsburgh. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-26 12:00:38 UTC ]
More news stories like this


The book trade must beware lipstick feminism

If a feminist brand, blogger or publisher is only centred on thin straight white women, then it’s not feminism, it’s misogyny, says Molly Masters.    Continue reading at The Bookseller

[ The Bookseller | 2019-06-25 13:57:49 UTC ]
More news stories like this


The Importance of Looking Up (shelftalker)

Anticipating the Apollo 11 anniversary, a bookseller appreciates the power of a great book about space for kids. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-21 12:00:33 UTC ]
More news stories like this


A letter to booksellers during Independent Bookshop Week

During Independent Bookshop Week, author Clare Mackintosh pens a letter in praise of bookshops and booksellers. Continue reading at The Bookseller

[ The Bookseller | 2019-06-19 07:08:54 UTC ]
More news stories like this


Trade celebrates Independent Bookshop Week

Independent Bookshop Week is in full swing with events up and down the country as Booksellers Association research reveals 82% of indie booksellers had a different career prior to owning or working in their bookshop.   Continue reading at The Bookseller

[ The Bookseller | 2019-06-17 02:50:48 UTC ]
More news stories like this


Agents of change: The year of campaigning differently

Miriam Robinson, programmer for The Bookseller's Marketing & Publicity Conference 2019, shares what to expect from the day. Continue reading at The Bookseller

[ The Bookseller | 2019-06-16 23:44:09 UTC ]
More news stories like this


Marketing and Publicity Conference 2019: The off switch

Speakers at The Bookseller's Marketing and Publicity Conference 2019 share how they maintain work-life balance and keep themselves sane when the pressure gets high. Continue reading at The Bookseller

[ The Bookseller | 2019-06-16 18:11:22 UTC ]
More news stories like this


CI7: Authors and Illustrators to Meet

Close to 70 children’s book creators will be in Pittsburgh to meet with booksellers at educational sessions, signings, and receptions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-14 04:00:00 UTC ]
More news stories like this


The Week in Libraries: New Reader Survey Urges Publishers, Libraries to Bridge Their Data Gap

Among the stories making news this week: veteran bookseller and library advocate Tim Coates releases a reader-focused survey; more drama over Drag Queen Storytimes; and what to expect from all the talk of antitrust action in the tech sector. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-14 04:00:00 UTC ]
More news stories like this


CI7: Children’s Book Cancelations

Booksellers weigh in on the controversial issue of publishers postponing and pulling books in response to criticism. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-14 04:00:00 UTC ]
More news stories like this


MVB US Promises Booksellers Enhanced Communication with Publishers

MVB US is offering a special promotion to independent booksellers who want to take advantage of the company's Pubeasy and Pubnet services for direct ordering and communication with publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-11 04:00:00 UTC ]
More news stories like this


Germany's book sales up 4% in 2019 to date

After a turbulent year thus far for the German book industry, with the surprise announcement in January of the merger of leading book chains Thalia and Mayersche and the insolvency of wholesaler/distributor Koch Neff Volckmar (KNV) two months later, some good news has just been delivered on... Continue reading at The Bookseller

[ The Bookseller | 2019-06-09 19:25:24 UTC ]
More news stories like this


Elliott to buy Barnes & Noble; Daunt will run both chains

In a seismic shift for the book trade, Elliott Advisors (UK) Limited have entered into a definitive agreement to acquire Barnes & Noble in an all-cash transaction valued at approximately $683m (£537m), including the assumption of debt. Continue reading at The Bookseller

[ The Bookseller | 2019-06-09 06:45:26 UTC ]
More news stories like this


BookExpo 2019: Book Sales Off to a Slow Start for 2019

Will "political fatigue" end publishers' six year streak of print sales growth? At a late morning session dubbed The State of the Publishing Industry Today, David Walter, executive director, client development for NPD Books, told BookExpo attendees that growth in print sales is trending down,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
More news stories like this


Pugh's statement 'is not true': City Hall emails reveal how aides learned Baltimore mayor lied about book sales

When Baltimore Mayor Catherine Pugh defended selling her “Healthy Holly” books to the University of Maryland Medical System, she made one specific claim that touched off concern at City Hall. Pugh told The Baltimore Sun on March 20 that she had not sold her books beyond those she provided to... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-04-30 00:00:00 UTC ]
More news stories like this


Leader of the pack

As Hachette UK releases its first Ethnicity Pay Gap report, Philip Jones reflects on the book trade's latest efforts to hire and publish inclusively. Continue reading at The Bookseller

[ The Bookseller | 2019-04-19 00:00:00 UTC ]
More news stories like this


Book Sales For ‘The Hunchback Of Notre Dame’ Soar In France After Cathedral Fire

The classic novel shot to the top of Amazon France’s bestseller list after a massive blaze overtook the famed Paris church. Continue reading at The Huffington Post

[ The Huffington Post | 2019-04-16 17:16:25 UTC ]
More news stories like this


Book Sales Flat at Hudson in 2018

While sales in Hudson Group's literature category dropped 5% in 2018 compared to 2017, book sales were about flat with 2017. Hudson operates about 60 bookstores in airports and sells books in another 500 of Hudson's 1,082 locations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-27 00:00:00 UTC ]
More news stories like this