Inspirational passion or paid-for promotion: can BookTok be taken on face value?

TikTok’s book reviewing community is here to stay, having even received publishing awards for innovation, but issues of authenticity and safety aboundBookTok, the nickname for TikTok videos in which books are discussed, analysed, cried about and turned into “aesthetic” moodboards, began as a small group of the app’s users who wanted a place to talk about books. It has since grown into a hugely influential community that has the power to pluck authors out of relative obscurity and propel them into the bestsellers charts.Earlier this month it was named FutureBook Person of the Year, an accolade which recognises digital innovation and excellence across the book trade. According to James Stafford, Head of Partnerships and Community at TikTok, BookTok is a community of “creative people around the world with a shared passion for literature”. Publishers, creators and writers have generally agreed that this corner of the platform has had an overwhelmingly positive effect, having led to huge increases in book sales and the discovery of new writers. The Bookseller even recently called it “the last safe place on the internet”. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2022-11-15 17:10:25 UTC ]

Other news stories related to: "Inspirational passion or paid-for promotion: can BookTok be taken on face value?"

A Most Rare Compendium: An 18th-Century Guide to Magical Treasure Hunting?

We do not know who owned the manuscript before 1928, when A Most Rare Compendium was sold to the Wellcome Library by the Viennese antiquarian bookseller V. A. Heck for 1,200 Swiss francs (48 pounds sterling). Heck’s sales announcement describes it as an “exceedingly curious” and “artfully... Continue reading at Literrary Hub

[ Literrary Hub | 2019-10-31 08:48:15 UTC ]
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The Problem(s) with Damaged Goods

An indie bookseller urges publishers to pay more attention to the way they ship their cargo. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-25 04:00:00 UTC ]
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OR/M Delivers Huge Boost to Book Sales

Through its data-driven Ignition marketing program, OR/M has skyrocketed print and e-book sales for its publishing partners. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-21 04:00:00 UTC ]
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A Picture Book Free-for-all: The Follow Up (shelftalker)

A buyer circles back to talk sell-through on bookseller favorites. Plus, a holiday preview! Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-18 12:00:02 UTC ]
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Two Minnesota Indie Bookstores Partnered Up, and Business Is Booming

Twin Cities area bookstores Excelsior Bay Books and Valley Bookseller have entered a unique collaborative relationship that is attracting A-list authors to their premises and bumping up both stores’ sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-18 04:00:00 UTC ]
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My Frankfurt Book Fair... with Laura Ricchetti

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[ The Bookseller | 2019-10-15 16:21:40 UTC ]
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To Read with a Flashlight Under Your Chin (shelftalker)

A bookseller shares some personal favorite scary stories, just in time for Halloween. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-11 12:00:56 UTC ]
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British Book Awards and The Bookseller working class survey shortlisted for PPA Awards

The British Book Awards and The Bookseller’s working class survey have been shortlisted for prizes at this year’s Professional Publishers Association (PPA) Independent Publisher Awards. Continue reading at The Bookseller

[ The Bookseller | 2019-10-02 16:52:21 UTC ]
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The censor and the pen: investigating the stark dilemma for booksellers

With studies showing the general public increasingly favours the censorship of potentially offensive material, one bookseller reveals how it can be a catch-22. Continue reading at The Bookseller

[ The Bookseller | 2019-09-26 07:13:24 UTC ]
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Bell calls for publishing to 'reflect all children' in bid to boost reading

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[ The Bookseller | 2019-09-23 02:34:03 UTC ]
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Taking a Turn Behind the Circulation Desk (shelftalker)

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[ Publishers Weekly | 2019-09-20 12:00:45 UTC ]
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The politics of publishing

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[ The Bookseller | 2019-09-20 05:24:22 UTC ]
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A Bookseller Field Trip (shelftalker)

Visiting an author’s book launch at a colleague’s bookstore is a delightful adventure. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-18 12:00:48 UTC ]
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The (Surprisingly) Small World of Bookselling (shelftalker)

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[ Publishers Weekly | 2019-09-13 11:00:53 UTC ]
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The Bookseller introduces new fully compostable magazine wrapper

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[ The Bookseller | 2019-09-13 10:39:06 UTC ]
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Canada's Indie Booksellers Are Optimistic

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[ Publishers Weekly | 2019-09-11 04:00:00 UTC ]
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BookExpo Announces a Shorter Trade Show for 2020 in New York City

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[ Publishing Perspectives | 2019-09-09 14:45:22 UTC ]
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Ex-Waterstones bookseller shortlisted for 2019 National Short Story Award

Donald Trump and the #MeToo movement are some of the themes dominating the 20019 National Short Story Award shortlist, which features all-female writers for a sixth time. Continue reading at The Bookseller

[ The Bookseller | 2019-09-06 17:33:37 UTC ]
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Summers departs Emerald for The Paperback Shop

Caroline Summers is leaving her role as head of book sales for academic publisher Emerald and taking up a new post as sales director at The Paperback Shop. Continue reading at The Bookseller

[ The Bookseller | 2019-09-04 12:35:41 UTC ]
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