Snapchat has been on a Madison Avenue charm offensive that is culminating in Cannes this week, where the company will be rolling out a video advertising program called Snap Select. A recent pitch deck for Snap Select shows that the ads cost less than half of what Facebook is charging for its comparable video ad product. Meanwhile Snapchat is touting full-screen, vertical videos as the superior format among rivals. Snapchat sent CEO Evan Spiegel to the French Riviera this week, coinciding with the official launch of the new video ad offering, which premiered in April but has yet to roll out widely. Snap Select is Snapchat’s competing offer to Facebook’s “in-stream reserve” and Google Preferred. All three are ways to buy premium video ad inventory while guaranteeing delivery to a set number of people—a method of ad buying that brands are used to in the TV landscape. “It’s premium content that is cherry-picked, so it’s supposed to be brand safe and it comes at a premium price,” says Alyssa Allen, group media director of social at AKQA. “Delivery is predictable, too.” The pitch deck, provided by a person familiar with Snapchat’s ad sales team who shared it on condition of anonymity, shows Snapchat is charging one cent for every completed view of the 6-second commercials. That comes to between $10 and $11 for a thousand views, which is less than half of what Facebook commands for in-stream reserve, the method of buying guaranteed ad space in Watch, the YouTube rival video... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-17 20:39:22 UTC ]
[caption id="attachment_179670" align="alignright" width="150"] Deep Bagchee[/caption] The Economist Group appointed Deepanshu Bagchee as chief product officer, charged with product management for all of the company's digital offerings, including The Economist and the Economist Intelligence... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-08 13:33:01 UTC ]
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Paul Taylor, senior vice president of Hearst and president, chief executive officer and group head of Fitch Group, has been Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-07 21:14:35 UTC ]
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For most publishers, the newsstand business has become ancillary. But prior to The Great Recession, America’s top 500 magazines delivered nearly 350 million copies to newsstands across the country. Times have changed, to say the least. That number now is a small fraction of what it once was,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-07 15:37:04 UTC ]
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In the early winter of 1934, an intrepid young woman walked into the London headquarters of the Hearst Newspaper Group faced with two choices—return to Australia or get a job. She chose the latter and responded to an ad in the newspaper looking for freelance journalists. Having traveled much of... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-06 08:47:17 UTC ]
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Fresh off a print and digital redesign, The New Republic formally announced a handful of new editors and writers who have joined the team in recent months. Now on the staff as deputy editors are Katie McDonough, the former senior editor at Jezebel who joined the magazine in December, and Jason... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-26 18:39:34 UTC ]
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On Monday, Hearst UK CEO James Wildman would typically address the 1,000-person strong company from the stage at the Odeon Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-03-23 18:30:59 UTC ]
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Hearst CEO James Wildman has set recruited a healthcare professional to answer staff questions about the virus and started sending out daily company updates. The post ‘Revenue will fall away quite quickly’: Hearst UK CEO James Wildman on navigating crisis appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-03-23 04:01:21 UTC ]
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Like any serious entrepreneurial endeavor in the media business, Business of Home was born in 2009 out of the recognition of an underserved audience. Its founder and president, Julia Noran Johnston, who at the time had been working at Hearst Magazines, on the business side of Veranda, for five... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-19 18:28:29 UTC ]
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[caption id="attachment_178530" align="alignright" width="215"] The March 2020 cover of Playboy.[/caption] It seems Playboy's Spring 2020 issue, on newsstands this week, will be its last. The 66 year-old magazine is ceasing regular production of its print edition and moving ahead with a... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-18 21:08:45 UTC ]
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[caption id="attachment_144315" align="alignright" width="150"] Steve Grune[/caption] Meredith Corp.'s VP of brand licensing, Steve Grune, is stepping down after 18 months in that role and eight years with the company overall. He'll be succeeded by Toye Cody and Sondra Newkirk, who have each... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-13 15:22:57 UTC ]
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City National Bank CEO Kelly Coffey will join Snap Inc.'s board of directors effective May 18. She has been CEO at City National Bank, a subsidiary of the Royal Bank of Canada, since last February. Prior to that, she served as CEO of J.P. Morgan Private Bank. Coffey joins former Hearst Magazines... Continue reading at AdWeek
[ AdWeek | 2020-03-13 14:55:46 UTC ]
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This January, former Snap Inc. exec Kristen O'Hara joined Hearst Magazines as senior vice president and chief business officer. We caught up with O'Hara to learn about her top priorities in the newly created role. Continue reading at Publishing Executive
[ Publishing Executive | 2020-03-03 20:09:05 UTC ]
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Despite flipping the “digital-only” switch on many titles, major publishers continue to launch new publications – and reinvest in existing ones – with a heightened focus on paper quality, editorial value, and the luxuries of print. Execs from Meredith, Hearst Autos, and Bonnier Media discuss how... Continue reading at Publishing Executive
[ Publishing Executive | 2020-02-20 22:40:45 UTC ]
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[caption id="attachment_141881" align="alignright" width="150"] Joe Brown[/caption] Hearst Magazines has hired Joe Brown as group editorial director of its Hearst Autos division, which includes Car and Driver, Road & Track and Autoweek, among other titles, starting March 2. Brown moves to... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-13 19:39:00 UTC ]
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[caption id="attachment_176505" align="alignright" width="150"] Kate Kelly Smith[/caption] Shelter magazines veteran Kate Kelly Smith has been appointed executive VP and managing director of Luxe Interiors + Design and chief sales officer for parent company Sandow's design media brands. The... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-23 20:20:03 UTC ]
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Aimed at growing consumer revenue, Hearst's new experiential division will work to build deeper relationships with readers by creating events that enthusiasts will be tempted to pay for. The post How Hearst is building an ‘experiences’ business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-21 05:00:50 UTC ]
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[caption id="attachment_176301" align="alignright" width="150"] Glenda Bailey[/caption] Glenda Bailey is stepping down as editor-in-chief of Harper’s Bazaar, ending a 19-year run, Hearst president and CEO Steven Swartz and Hearst Magazines president Troy Young announced Wednesday. She will... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-16 18:27:21 UTC ]
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[caption id="attachment_176301" align="alignright" width="150"] Glenda Bailey[/caption] Glenda Bailey is stepping down as editor-in-chief of Harper’s Bazaar, ending a 19-year run, Hearst president and CEO Steven Swartz and Hearst Magazines president Troy Young announced Wednesday. She will... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-16 18:27:21 UTC ]
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[caption id="attachment_176235" align="alignright" width="150"] Nina Gould[/caption] On Thursday, Forbes announced the promotions of Nina Gould (formerly VP of product) to chief product office and Vadim Supitskiy (formerly SVP, engineering) to chief technology officer. Both veterans of the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-09 20:03:07 UTC ]
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2019 was a year full of ups and downs. It was neither a good nor bad year. However, many of the events, people and trends we reported on set the stage for 2020. For the past three years I have attempted to take my best stab at what we should expect in the months ahead, as we continue to push... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-09 15:58:19 UTC ]
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