Inside Snapchat's new pitch to video advertisers: A penny a view

Snapchat has been on a Madison Avenue charm offensive that is culminating in Cannes this week, where the company will be rolling out a video advertising program called Snap Select. A recent pitch deck for Snap Select shows that the ads cost less than half of what Facebook is charging for its comparable video ad product. Meanwhile Snapchat is touting full-screen, vertical videos as the superior format among rivals. Snapchat sent CEO Evan Spiegel to the French Riviera this week, coinciding with the official launch of the new video ad offering, which premiered in April but has yet to roll out widely. Snap Select is Snapchat’s competing offer to Facebook’s “in-stream reserve” and Google Preferred. All three are ways to buy premium video ad inventory while guaranteeing delivery to a set number of people—a method of ad buying that brands are used to in the TV landscape. “It’s premium content that is cherry-picked, so it’s supposed to be brand safe and it comes at a premium price,” says Alyssa Allen, group media director of social at AKQA. “Delivery is predictable, too.” The pitch deck, provided by a person familiar with Snapchat’s ad sales team who shared it on condition of anonymity, shows Snapchat is charging one cent for every completed view of the 6-second commercials. That comes to between $10 and $11 for a thousand views, which is less than half of what Facebook commands for in-stream reserve, the method of buying guaranteed ad space in Watch, the YouTube rival video... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-17 20:39:22 UTC ]

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Hoopla, Overdrive/Libby Now Banned for Those Under 18 in Mississippi

Public libraries in Mississippi have cut off access to digital platforms like Overdrive and Hoopla to those under 18. Continue reading at Book Riot

[ Book Riot | 2023-07-07 15:33:07 UTC ]
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NOTABLE SPOTLIGHT with Sara Mathew

Sara Mathew believes that access to affordable healthcare is a basic human right and has made it her mission to deliver it. She is an Associate Director of Research and Operations Administration within the Department of Surgery, overseeing the Level 1 Adult and Pediatric Trauma Center and The... Continue reading at Crains New York

[ Crains New York | 2023-05-15 12:45:00 UTC ]
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NewFronts Day 3—Twitter shows up after all and inside TikTok’s invite-only event

Welcome to Ad Age’s NewFronts 2023 newsletter. We’ve been sharing a daily roundup of events, interviews and sessions from Interactive Advertising Bureau's dog-and-pony show throughout the week. You can find all of Ad Age's NewFronts coverage here. Twitter went from NoFronts to NewFronts—kind... Continue reading at Advertising Age

[ Advertising Age | 2023-05-04 14:42:00 UTC ]
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Hearst Reorganizes Its Sales Structure, Centering Categories Over Publishers

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[ AdWeek | 2023-02-24 12:33:37 UTC ]
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Media chiefs predict quick industry recovery from recession

The commercial chiefs of ITV, Hearst and Spotify say the industry is more resilient to economic shocks than in previous downturns. Continue reading at Media Week

[ Media Week | 2023-01-09 10:49:09 UTC ]
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BuzzFeed, Hearst, other publishers, replace lavish holiday parties with more subdued celebrations

BDG, BuzzFeed, Hearst and The Washington Post will host in-person holiday parties this year, though they will not be the stereotypical soirées. Continue reading at Digiday

[ Digiday | 2022-12-06 05:01:00 UTC ]
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Hearst wants Gen Z’s social shoppers to use its new commerce platform, FirstFinds

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[ Digiday | 2022-10-31 04:01:00 UTC ]
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Sephora, SheaMoisture, Stitch Fix, Ritz-Carlton back Hearst Magazines’ ‘Celebrate Black’ event

The second annual edition of the conference, slated for Oct. 18-20, will add in-person elements to its largely streaming format. Continue reading at Advertising Age

[ Advertising Age | 2022-09-27 15:00:48 UTC ]
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Why Hearst is building a commerce marketplace

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[ Digiday | 2022-09-27 04:01:00 UTC ]
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While some publishers are slowing hiring plans, publishers like BuzzFeed and The Washington Post are not

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Nielsen Expands Nielsen One Alpha by Adding End-to-End Measurement

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[ AdWeek | 2022-06-15 13:00:00 UTC ]
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Inside Hearst UK’s multi-pronged approach to third-party cookie replacements

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[ Digiday | 2022-05-17 04:01:00 UTC ]
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Julia Morgan is best known for designing Hearst Castle. But her achievements reach further.

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Magazine ABCs: Home and garden titles surge but GQ and Hearst suffer

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[ Media Week | 2022-02-17 16:49:49 UTC ]
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‘There were seven cases on various floors that week’: Confessions of a media employee who returned to the office

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[ Digiday | 2022-01-14 05:01:00 UTC ]
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Spiking omicron cases spell delays for publishers’ January RTO plans

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[ Digiday | 2022-01-13 05:01:00 UTC ]
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Nielsen’s TV Measurement Woes Continue As It Admits OOH Undercounting Since 2020

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Nielsen Debuting First Version of Nielsen One Cross-Platform Metric Next Month

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[ AdWeek | 2021-12-21 12:30:00 UTC ]
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How Commerce Is Evolving at Publishers BuzzFeed and Hearst Magazines

What do a publisher that was founded in 1887 and one that was founded in 2006 have in common? Plenty, as it turns out, when it comes to their commerce strategies. BuzzFeed senior vice president of ad strategy and partnerships Ken Blom and Hearst Magazines vp of strategic partnerships and... Continue reading at AdWeek

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