Hodder is planning its most "innovative" campaign for Jodi Picoult's next novel,... Continue reading at 'The Bookseller'
[ The Bookseller | 2012-09-11 00:00:00 UTC ]
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#jodi picoult
Penguin division Michael Joseph has launched a major marketing campaign to support the paperback... Continue reading at The Bookseller
[ The Bookseller | 2013-04-04 00:00:00 UTC ]
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#marian keyes
Sure, the age of browsing for books and checking them out may be coming slowly to a close, but the idea of a library can adapt rather than fade away. These five locations are doing just that. When I took a high school class in "library science," the primary innovation I learned about was the... Continue reading at Fast Company
[ Fast Company | 2013-04-01 00:00:00 UTC ]
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#coming slowly
French Culture Minister Aurélie Filippetti has unveiled part of the government’s... Continue reading at The Bookseller
[ The Bookseller | 2013-03-25 00:00:00 UTC ]
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Little, Brown is celebrating the 15th anniversary of Alexander McCall Smith’s The No 1... Continue reading at The Bookseller
[ The Bookseller | 2013-03-22 00:00:00 UTC ]
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#digital campaign
#15th anniversary
Dressing bookshop windows is a dying art, but if done with a sense of theatre, it can be a stepping stone to a digital campaign – one that the public unknowingly runs for you. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-08 00:00:00 UTC ]
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#bookshop windows
#stepping stone
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IPC Media is focusing on not being distract by events outside of its control, as parent company Time Warner unveiled plans to spin off its magazine division Time Inc last night. Continue reading at Media Week
[ Media Week | 2013-03-07 00:00:00 UTC ]
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#ipc media
#publishing arm
Mainstream co-founder Bill Campbell has said the decision to cease forward publishing represents... Continue reading at The Bookseller
[ The Bookseller | 2013-03-01 00:00:00 UTC ]
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Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine
[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
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#brand campaigns
John Smith & Son has seen a like-for-like sales increase of 14.3% in the year 2011-12, led by... Continue reading at The Bookseller
[ The Bookseller | 2013-02-27 00:00:00 UTC ]
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#sales increase
After announcing in early February that it had discontinued sourcing paper from threatened Indonesian rainforests, a representative of Singapore-based Asia Pulp & Paper (APP) was at the International Toy Fair Show in New York last week to explain the policy to toy companies and children’s... Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-02-16 00:00:00 UTC ]
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#early february
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Children's laureate Julia Donaldson's follow-up to Edward Lear's classic, The Owl and... Continue reading at The Bookseller
[ The Bookseller | 2013-02-08 00:00:00 UTC ]
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#penguin children
Learning resources for use on tablets and mobile phones were at the forefront of the BETT 2013... Continue reading at The Bookseller
[ The Bookseller | 2013-02-07 00:00:00 UTC ]
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#learning resources
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Google's long had a contentious relationship with France. But it seems the Mountain View-based company has come up with a way to squash that problem: by throwing money at it. Taking to the company's official blog today, Chairman Eric Schmidt announced the creation of a €60 million Digital... Continue reading at Engadget
[ Engadget | 2013-02-02 00:00:00 UTC ]
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The $1.5-million San Antonio library – which will have computers, tablets, and e-readers, but no paper books – will be like 'an Apple store.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-01-21 00:00:00 UTC ]
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#bookless libraries
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When Audiobooks.com launched a year ago, the service’s distinguishing factor was that it provided unlimited audiobook listening for a flat $25 monthly fee. On Monday, the company changed course and switched to a two-tier pricing model for a specific number of books. Audiobooks.com now charges... Continue reading at PC World
[ PC World | 2013-01-15 00:00:00 UTC ]
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#book catalog
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Author Ann Cleeves has described herself as "furious" over Newcastle City Council's... Continue reading at The Bookseller
[ The Bookseller | 2013-01-08 00:00:00 UTC ]
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The Internet service provider Free restored the ads after meetings with French online publishing and advertising groups, which had complained about a loss of revenue. Continue reading at The New York Times
[ The New York Times | 2013-01-07 00:00:00 UTC ]
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Puffin is joining in the Doctor Who 50th anniversary celebrations by publishing a year-long e-... Continue reading at The Bookseller
[ The Bookseller | 2013-01-03 00:00:00 UTC ]
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Fresh from apparently wrangling online content fees from Google last month, Belgian newspaper websites will, in 2013, launch an industry-wide platform to take back their readers. Major Flemish- and French-language newspaper publishers, magazine publ ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-02 00:00:00 UTC ]
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Bloomsbury, with its new Just Great Reads promotion, is running what it is calling the "first ever" global marketing campaign targeted expressly at readers who favor devices. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-21 00:00:00 UTC ]
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