Infographic: 50 percent of publishers recruit editors to create native ads

We asked publishing pros at yesterday's Digiday Publishing Summit for their scout's-honor stance on how they're pitching native, who's buying, and more. Here's what they said in 5 charts. Sponsor content by Nativo. The post Infographic: 50 percent of publishers recruit editors to create native ads appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-04-01 00:00:00 UTC ]
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Publishers Lay Low in Response to Driscoll Drama

Mark Driscoll, who recently weathered plagiarism charges, has made headlines once again, this time for hiring a company that manipulates bestsellers lists. Now the Seattle pastor is stepping back from his writing career to focus on his church. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #driscoll drama #mark driscoll #made headlines #seattle pastor #stepping back #writing career


Editors on Making That First Acquisition

Editors from Algonquin Books, Oxford University Press and Dalkey Archive discuss the first books they acquired, in an interview with Matt Seidel for The Millions. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-19 00:00:00 UTC ]
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Amazon Publishing UK plans 500 titles this year

Amazon Publishing plans to release more than 500 titles in the UK this year, the company's... Continue reading at The Bookseller

[ The Bookseller | 2014-03-19 00:00:00 UTC ]
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PRH to Buy Major Spanish-Language Publisher

The move to acquire Santillana Ediciones Generales, according to PRH, will "significantly" increase its presence in Spain and Latin America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latin america


What’s the hardest part of digital for legacy publishers?

We asked a handful of Digiday Publishing Summit attendees at legacy media outlets one simple question: What has been the hardest -- or most surprising -- part of transitioning from a print to digital model? Here's what they told us.The post What’s the hardest part of digital for legacy... Continue reading at Digiday

[ Digiday | 2014-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital model #hardest part #legacy publishers #simple question


State of Digital Publishing in Canada: The Official Report

According to a report from BookNet Canada, "Canadian publishers have adapted to the appetite for digital reading and embraced ebook publishing as a new norm." Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #booknet canada #digital publishing #canadian publishers #digital reading


Guelzo Wins Inaugural $50,000 Military History Prize

Historian and professor Allen C. Guelzo's winning book was "Gettysburg: The Last Invasion." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-18 00:00:00 UTC ]
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Barnes & Noble brings Nook Press self-publishing to parts of Europe

Does your agent constantly reject your manuscript about a teen wizard who falls in love with a vampire and has to fight for their life in a televised death zone? Barnes & Noble feels your pain, and is opening up the Nook Press self-publishing... Continue reading at Engadget

[ Engadget | 2014-03-18 00:00:00 UTC ]
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New data says less than 3 percent of children's books surveyed in 2013 were about black people

The Cooperative Children's Book Center of the University of Wisconsin – Madison found that of the new children's books they received at their center, less than 3 percent focused on black people and even fewer were by black authors (about 2 percent, according to the CCBC.) Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cooperative children #book center #black people #black authors


New Study Tracks Canadian Publishers' Digital Progress

A new report from BookNet Canada released on Monday, tracking the digital publishing programs of the country's publishers, has found that 90% have ebook programs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-18 00:00:00 UTC ]
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Small publishers are benefiting from changes in the industry

The advent of digital publishing technology and ebooks has created opportunities for home-based publishersThe world of publishing was once the preserve of very large organisations, huge publishing houses with massive production infrastructures and costs, that kept smaller niche publishers on the... Continue reading at The Guardian

[ The Guardian | 2014-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #important tool #biggest difference #practice direct


Why Book Publishers Need to Think Like Amazon

Two branding experts argue that the future for publishers lies in going direct to consumer, offering examples of companies that have succeeded. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishers


Faber partners with Galley Beggar to publish prize-winning McBride

Faber will publish the mass market paperback and ebook versions of Eimear McBride's... Continue reading at The Bookseller

[ The Bookseller | 2014-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #galley beggar #ebook versions #eimear mcbride


Campaign to end gender-specific children's books gathers high-profile publishing support

Waterstones, children's laureate Malorie Blackman, poet laureate Carol Ann Duffy and Phillip Pullman among supportersA national campaign to stop children's books being labelled as "for boys" or "for girls" has won the support of Britain's largest specialist bookseller Waterstones, as well as... Continue reading at The Guardian

[ The Guardian | 2014-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #early years #work directly


Editor, Translator Discuss “All Russians Love Birch Trees”

The editor and translator of Olga Grjasnowa’s All Russians Love Birch Trees, as part of the Publishing the World book club, reflect on the novel and publication. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-16 00:00:00 UTC ]
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At Orion Party, Publisher Praises E-sales to 179 Countries

At the UK Orion Author Party, 95-year-old Lord Weidenfeld's presence contrasted with the news that the Hachette Group sold more than 70m ebooks last year. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-14 00:00:00 UTC ]
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Digital Publishing: Mobile vs. App is the Wrong Question

In January, CNN announced staggering growth in the number of users accessing their content on mobile devices. For 2013, the company averaged 30 million monthly unique visitors on mobile, an increase of 40 percent over 2012.     ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-03-14 00:00:00 UTC ]
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Stripes Publishing launch YA horror list

Stripes Publishing, part of Little Tiger Press, is expanding its reach in the YA market with a... Continue reading at The Bookseller

[ The Bookseller | 2014-03-14 00:00:00 UTC ]
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More authors added to YALC lineup

Sally Green and Charlie Higson have joined the line-up for the UK's first YA literature... Continue reading at The Bookseller

[ The Bookseller | 2014-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sally green #charlie higson #ya literature


Consumer Trust Still the Biggest Hurdle for Native Advertisers

Not all content is equal -- at least when it comes to trust.A new study conducted by Nielsen on behalf of InPowered, a technology startup, found that consumers are actually quite sophisticated in how they utilize different sources in the buying process. And they, in fact, favor third-party... Continue reading at Advertising Age

[ Advertising Age | 2014-03-13 00:00:00 UTC ]
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