Independent and Profitable, Digital Trends Aims to Redefine Tech Media

Asked whether, back in 2006, he could have possibly envisioned that the tech review blog he co-founded, using rented office space above an Oregon furniture store, would one day grow into a profitable digital media enterprise spanning three offices on two coasts and attracting talent from the likes of Facebook and The New York Times Co., CEO Ian Bell responds first by laughing out loud. "Never." Fourteen years later, Digital Trends has done exactly that, drawing more than 30 million unique visitors to its site each month—an audience that balloons to more than 100 million when accounting for distributed content, video and social media—all without taking on outside funding or compromising on its core mantra, "Tech for the way you live," laid out from the beginning by Bell and his co-founder, CTO Dan Gaul, and permeating every aspect of the company's strategy from business to editorial. "We’ve always had a passion for the aesthetics of products and what they could actually help you achieve: connect you to other people, save time in your day, enhance your experiences in general," says Bell. "Everyone else was focused on specifications, stats, benchmarks, but they never really applied those to a better life experience. Hardware and specifications mean nothing if you aren’t able to enjoy a better experience." If the driving force behind the Digital Trends' evolution from blog to website to cross-platform operation is, as all of the staffers we spoke to asserted, strong,... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-03-31 17:01:10 UTC ]
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Live blog of the live blogs: How tech media is covering the Apple Watch today

What Super Bowl Sunday is to ESPN, today is to the tech publishing world. For today, Apple will unveil (for the second time) its Internet-enabled “smartwatch,” appropriately dubbed the Apple Watch. Which means that every tech publication of note is live-blogging what is, despite the oversized... Continue reading at Digiday

[ Digiday | 2015-03-09 00:00:00 UTC ]
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How Independent Publishers Can Stay Profitable

The CEO of Australia's Hardie Grant Publishing urges independent publishers to embrace “transformational solutions” to stay profitable in the years to come. The post How Independent Publishers Can Stay Profitable appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-04 00:00:00 UTC ]
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Social media conference ahead of Digital Minds

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[ The Bookseller | 2015-02-21 00:00:00 UTC ]
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How three Harvard students created Her Campus, a media company profitable from day one

They were three college students reading magazines like Cosmo, Marie Claire and Vogue. And they just knew: Something was missing. They were craving content geared specifically to college women, and as they investigated further, they realized they had found a hole in the media... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2015-02-19 00:00:00 UTC ]
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Does ‘Magazine Media’ Actually Redefine The Industry?

The MPA hosted its annual American Magazine Media Conference in New York this week and closed the show with “A View From The Top.” The post Does ‘Magazine Media’ Actually Redefine The Industry? appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-02-04 00:00:00 UTC ]
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Journalists back in the firing line as digital media struggles to protect its own

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[ The Guardian | 2015-02-02 00:00:00 UTC ]
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1105’s Ed Tech Magazine Returns to Print After 2 Digital-Only Years

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[ Folio Magazine | 2015-01-16 00:00:00 UTC ]
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Quartz's Digital Media Strategy Begins to Crystallize

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[ Advertising Age | 2015-01-13 00:00:00 UTC ]
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Coming in 2015: reality check for VC-engorged digital media

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[ Digiday | 2015-01-06 00:00:00 UTC ]
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A Call for Digital Media Ethics

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[ Publishing Perspectives | 2014-10-28 00:00:00 UTC ]
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Inside Bloomberg Media’s digital video business

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[ Digiday | 2014-10-22 00:00:00 UTC ]
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3 Trends That Prove Social Media is Growing Up

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[ Publishing Executive | 2014-08-01 00:00:00 UTC ]
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Programmatic Trends Depress Digital Ad Revenue at Meredith

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[ Advertising Age | 2014-08-01 00:00:00 UTC ]
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Will digital eat the children's media world? 'It's totally going to happen!'

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[ The Guardian | 2014-07-03 00:00:00 UTC ]
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HC's digital festival fires social media

HarperCollins' digital Romance Festival, held this weekend, notched up over six thousand... Continue reading at The Bookseller

[ The Bookseller | 2014-06-09 00:00:00 UTC ]
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Trends Media’s Liu Jiang: Diversifying Beyond the ‘Print Mindset’

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[ Knowledge@Wharton | 2014-05-20 00:00:00 UTC ]
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Redefining and Repurposing Content as We Go Along: Digital Solutions in India 2014

Smart and enhanced content. Intuitive and dynamic workflow. Interactive and integrated media. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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Digital media a priority for Tribune Publishing CEO Jack Griffin

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[ Los Angeles Times | 2014-03-07 00:00:00 UTC ]
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Touting Their Digital Chops, Old Media Invade NewFronts

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[ Advertising Age | 2014-02-25 00:00:00 UTC ]
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Mirror, Independent and Standard enjoy festive website traffic boost | Digital ABCs

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[ The Guardian | 2014-01-23 00:00:00 UTC ]
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