Independent and Profitable, Digital Trends Aims to Redefine Tech Media

Asked whether, back in 2006, he could have possibly envisioned that the tech review blog he co-founded, using rented office space above an Oregon furniture store, would one day grow into a profitable digital media enterprise spanning three offices on two coasts and attracting talent from the likes of Facebook and The New York Times Co., CEO Ian Bell responds first by laughing out loud. "Never." Fourteen years later, Digital Trends has done exactly that, drawing more than 30 million unique visitors to its site each month—an audience that balloons to more than 100 million when accounting for distributed content, video and social media—all without taking on outside funding or compromising on its core mantra, "Tech for the way you live," laid out from the beginning by Bell and his co-founder, CTO Dan Gaul, and permeating every aspect of the company's strategy from business to editorial. "We’ve always had a passion for the aesthetics of products and what they could actually help you achieve: connect you to other people, save time in your day, enhance your experiences in general," says Bell. "Everyone else was focused on specifications, stats, benchmarks, but they never really applied those to a better life experience. Hardware and specifications mean nothing if you aren’t able to enjoy a better experience." If the driving force behind the Digital Trends' evolution from blog to website to cross-platform operation is, as all of the staffers we spoke to asserted, strong,... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-03-31 17:01:10 UTC ]

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The Right Way to Build Brand Love by Hopping on Viral Trends

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How advertisers are addressing media wastage

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[ Digiday | 2023-04-07 15:17:55 UTC ]
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We can build immortal celebrities from ChatGPT and their existing back catalogs

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Digiday+ Research deep dive: Publishers’ dependency on programmatic is likely to grow, with focus on open market

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Behind Church & Dwight's approach to digital growth and value pricing

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E-book library app OverDrive is shutting down on May 1st

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Adobe is bringing generative AI features to Photoshop, After Effects and Premiere Pro

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Taoist rituals via video call and Tarot readings over WeChat: China’s spiritual market is going digital

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Bloomberg Media Fills Chief Revenue Officer Role, Accelerating Ad Revenue Growth

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Ozy Media shuts down in wake of founder Carlos Watson's arrest on fraud charges

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Why advertising’s DEI movement has a global blindspot

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German publisher Axel Springer says journalists could be replaced by AI

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Ozy founder Carlos Watson repeatedly lied to and deceived investors and lenders, according to his indictment

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Hitting the Books: Meet the man who helped Microsoft break into the entertainment business

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Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2023

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Tinuiti’s Q4 digital ads report shows soft pricing but promise for performance channels

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