The rise of content marketing and native advertising occasionally makes for strange bedfellows, as in a recent alliance between ad agency Leo Burnett and digital publisher The Huffington Post, which the companies plan to announce Monday.Under the agreement, HuffPost Partner Studio, the publisher's in-house team that creates articles, videos and graphics for advertisers, will work with Leo Burnett to develop strategies and then produce content for the ad agency's clients. The work will be distributed across The Huffington Post as well as other websites and social platforms owned by AOL. One or two employees of HuffPost Partner Studio will work in the Leo Burnett office in Chicago several days a week.Participating Leo Burnett clients will also have access to proprietary data from the publisher's social media platforms. The Huffington Post's newsroom is not involved. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-10-13 00:00:00 UTC ]
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A panel of industry experts gathered to discuss the state of publishing’s ever-changing jobs market at a Publishers Weekly Discussion Series on September 25, at Random House’s offices in midtown Manhattan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-27 00:00:00 UTC ]
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Since launching in 2008, crowdfunding platform Indiegogo has become known as the provenance of creative types, scrappy startups and charitable campaigns. But now, big brands are seizing on it as a way to align themselves with popular causes. DC Entertainment’s We Can Be Heroes campaign raised... Continue reading at AdWeek
[ AdWeek | 2013-09-24 00:00:00 UTC ]
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With recent data suggesting that the book industry is now a hybrid market where ebooks and print books will live side-by-side, PW has begun a series of articles on how that reality will affect the entire publishing supply chain. To read the first article click here. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-24 00:00:00 UTC ]
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Even though the physical book market is more unpredictable than ever, “print is here to stay,” declares Stuart Applebaum, spokesman for Penguin Random House. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-20 00:00:00 UTC ]
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In the new book retail environment, bigger, in many cases, is not better. Having the right-sized store for a community and stocking the appropriate inventory, even if that means adding nonbook items, are keys to success today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-20 00:00:00 UTC ]
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According to AAP’s monthly StatShot report, adult ebooks rose only 4.8% in the first six months of 2013 compared to the same period in 2012, hitting $647.7 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-19 00:00:00 UTC ]
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The value of the printed book market rose for a third consecutive week last week. It was helped... Continue reading at The Bookseller
[ The Bookseller | 2013-09-17 00:00:00 UTC ]
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An Ofcom study into consumers' digital consumption has found that Amazon has a dominant 79%... Continue reading at The Bookseller
[ The Bookseller | 2013-09-12 00:00:00 UTC ]
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The USA's IndieBound initiative to promote book purchases from local independent bookstores has prompted similar campaigns in the UK, Germany, and Holland. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-11 00:00:00 UTC ]
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Facebook marketing specialists Qwaya offer tips on making the most of marketing and advertising for publishers on the ubiquitous social media platform. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-11 00:00:00 UTC ]
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Google+ is a great social media service for people to interact with friends and strangers alike. However, much like fellow social media sites Facebook and Twitter, it also serves as a great tool for bloggers and writers. Yesterday, Google announced that it is bolstering its social media service... Continue reading at Betanews
[ Betanews | 2013-09-10 00:00:00 UTC ]
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Alexie, author of books including 'The Absolutely True Diary of a Part-Time Indian,' wrote a letter urging his fellow writers to handsell their books on the Saturday after Thanksgiving. 'The most important thing is that we’ll all be helping Independent bookstores, and God knows they’ve helped us... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-09-06 00:00:00 UTC ]
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Mel Elliott, who lives in the U.K., self-published Colour Me Good: Ryan Gosling on a lark. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-06 00:00:00 UTC ]
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Arguably, the most important change in the event management business over the past decade has been the shift to digital attendance marketing. Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
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Taboola, a company that powers content recommendation and monetization for Web publishers, is now offering users a chance to reject and even weigh in on stories that the company suggests. The company's content recommendation tech appears on all sorts of sites on the Web, often in the form of... Continue reading at AdWeek
[ AdWeek | 2013-09-04 00:00:00 UTC ]
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In the early 2000s, while working as a producer at ABC’s 20/20, Bill McGowan put together a branding video for a dot-com entrepreneur. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-30 00:00:00 UTC ]
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MAGSTATS Issue: July 28, 2013Frequency: Weekly Launched: June 2012Circ: 600,000 (Free iPad)Editor: John MontorioDesign: Josh KlenertPublishing Company: The Huffington Post Continue reading at Folio Magazine
[ Folio Magazine | 2013-08-29 00:00:00 UTC ]
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The second day of the Beijing International Book Fair continued to see crowded booths and satisfied exhibitors despite the 80-minute (or longer) commute from the city center to the three-year-old new exhibition center. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-29 00:00:00 UTC ]
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Sphere has signed a non-fiction title from Ellee Seymour, which will explore the story of women... Continue reading at The Bookseller
[ The Bookseller | 2013-08-28 00:00:00 UTC ]
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Mitchell Klipper, CEO of Barnes & Noble Inc.'s retail group, which includes its bookstores but not its Nook unit, sold about 67% of his shares of the company, according to an SEC filing late Monday.Mr. Klipper sold a total of about 400,996 shares for between $13.99 and $14.53 per share.He... Continue reading at Crains New York
[ Crains New York | 2013-08-27 00:00:00 UTC ]
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