In Sales and Marketing Salaries, Gender Inequality Remains a Major Issue

Part three of our annual salary survey looks at compensation levels for publishers, account executives, and marketing directors. The post In Sales and Marketing Salaries, Gender Inequality Remains a Major Issue appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2017-03-22 00:00:00 UTC ]
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Book Marketing Q&A: Jeff Yamaguchi Talks Advertising

Jeffrey Yamaguchi, Director of Digital Marketing at Abrams Books, talks about what today's book marketers need in their toolbox to execute successful advertising campaigns. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital marketing #abrams books #book marketers

'Major’ summer push for Snicket

Egmont plans “major” campaigns, including TV advertising, for two summer titles from... Continue reading at The Bookseller

[ The Bookseller | 2013-05-10 00:00:00 UTC ]
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Jobs to go as Harlequin sees sales drop

Harlequin parent company Torstar has announced restructuring in its book publishing and general... Continue reading at The Bookseller

[ The Bookseller | 2013-05-09 00:00:00 UTC ]
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China’s Emerging English-language Book Market

Peter Gordon of Hong Kong's Chameleon Press and Jo Lusby of Penguin China talk discuss the developing English-language market for books in China. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-08 00:00:00 UTC ]
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Barnes & Noble drops Nook prices, eyes Mother's Day sales boost

Barnes & Noble knows it's not winning the tablet race by any margin, but the book retailer is hoping for a big boost for Mother's Day. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-05-07 00:00:00 UTC ]
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Book Marketing Q&A: Wiley’s Jeanenne Ray on Building Reader Communities

Jeanenne Ray, Senior Marketing Manager at Wiley, will speak at the Reaching Readers conference about how publishers can build strong readers communities. Here is a sneak preview of her talk. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-06 00:00:00 UTC ]
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Book Sales in Bulgaria Up 10% in 2012, Translations Increasing

Book sales in Bulgaria were up 10% in 2012, with publishers reporting more than 5,000 books were published the previous year, of which 1,500 were translations. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-02 00:00:00 UTC ]
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Book sales grew 4% in 2012, says PA

Total book sales in digital and physical formats grew 4% in 2012 to a total of £3.3bn,... Continue reading at The Bookseller

[ The Bookseller | 2013-05-01 00:00:00 UTC ]
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Fifty Shades boosts UK book sales

The UK's Publishers Association reveals that spending on digital books rose by 66% in 2012. Continue reading at BBC News

[ BBC News | 2013-05-01 00:00:00 UTC ]
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'The Hunger Games' trilogy drives juvenile fiction sales up 13.1 percent for 2012

According to a new report by the Association of American Publishers, children's and young adult books experienced a sales jump driven by hardcover sales of Suzanne Collins' trilogy. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hunger games #american publishers #hardcover sales #suzanne collins

Book Marketing Q&A with Scholastic’s Social Media Director, Morgan Baden

Morgan Baden is responsible for directing social media strategy at Scholastic and engaging teen readers online. Hear her speak at Reaching Readers Book Marketing Conference on May 28 in NYC. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-01 00:00:00 UTC ]
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Pulitzer Prize: huge sales neither required nor guaranteed

After winning the highest honor in the literary world, the 2013 Pulitzer Prize winners have seen sales increases – but so far the numbers are pretty tiny. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-05-01 00:00:00 UTC ]
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Thatcher, Le Carré and TV stars help book sales rebound

Gillian Flynn's Gone Girl has returned to the summit of the Official UK Top 50 after a week... Continue reading at The Bookseller

[ The Bookseller | 2013-04-30 00:00:00 UTC ]
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Amazon's sales increase 22% in first quarter

Amazon has reported a 22% rise in sales over the last three months, the same growth increase as... Continue reading at The Bookseller

[ The Bookseller | 2013-04-26 00:00:00 UTC ]
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Apple iBookstore Leads Brazil’s Ebook Market in 2013

In 2012, Brazil became the latest battleground for the big international ebooksellers. Ebook sales have since skyrocketed, with Apple in the early lead ahead of Amazon. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook market #ebook sales