In pursuit of truth: why marketers must act now to sustain trusted news

When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way: they check reliable news brands for verification. And herein lies a serious problem. There is an environmental crisis in the professional news media business. So-called “reliable” news sources are slowly becoming extinct. In the past decade, U.S. newsroom employment declined 25 percent overall (Pew Research), and among newspapers, that decline has been a devastating 47 percent. Since 2004, more than 1,800 local newspapers have shuttered (Univ. Of North Carolina), and legacy giants like Tribune, Time Inc. and Gannett have all faced radical reorganization or consolidation. The commercial funding model for reliable, professional news is eroding. Facts are becoming an endangered species. Trusted news environments are shrinking as quickly as polar ice. Truth doesn't come for free Real news is expensive. Fact-checking and integrity comes with a price tag. Whereas innuendo, rumor and even deliberately misleading content costs far less to disseminate. The business model for real news requires a lot more support than the one for fake news. I believe that two media industry trends are exacerbating the already struggling professional news business by redirecting funding away from trustworthy news towards... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-20 17:16:34 UTC ]
News tagged with: #american democracy #premium publisher

Other Publishing stories related to: ' In pursuit of truth: why marketers must act now to sustain trusted news '


Local News Sites Form New Trade Association

Next month, at the annual Block by Block conference for local news sites, around 100 independent publishers will celebrate the launch of a new nonprofit trade group that will offer support for the growing hyperlocal news industry.   Local Indepe ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-08-22 00:00:00 UTC ]
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News plans to shed 10% of photographers

News Limited is planning to get rid of 10 per cent of its photographers across the publisher's newspapers. Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2012-08-16 00:00:00 UTC ]
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Rakuten beats Amazon to Japanese e-reader market

Kobo's parent Rakuten claims to have sold 100,000 devices following a launch of the Kobo e-... Continue reading at The Bookseller

[ The Bookseller | 2012-08-16 00:00:00 UTC ]
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Marketers get a refresher: Sex still sells

You've bought rope for that special someone, picked up a few sex toys and read those Fifty Shades of Grey books a time or three. You know who you are. Well, no need to skulk about at naughty shops or the hardware store as Fifty Shades of Consumption makes it further into the mainstream. Stuart... Continue reading at Crains New York

[ Crains New York | 2012-08-16 00:00:00 UTC ]
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Rupert Murdoch's News Corp Launches Anti-Corruption Review

Rupert Murdoch's News Corporation has launched a review of anti-corruption controls in several of its publishing arms, including News International in London. Murdoch told News Corp staff in a memo on Wednesday that the company recently launched ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #news corporation #publishing arms


News Corp Registers $1.6 Billion Fourth-Quarter Loss

Rupert Murdoch's News Corp has swung to a loss partly due to the weakness of its publishing business, which includes newspapers like the Times and the Sun. The fourth quarter net loss was $1.6bn (£1bn) compared with a net income of $6 ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #net income


Digital market 'not yet there' for illustrated

Illustrated publishers say the digital market is yet to take off for their businesses, with... Continue reading at The Bookseller

[ The Bookseller | 2012-08-03 00:00:00 UTC ]
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News Corp restructures digital magazine

News Corp's digital tablet magazine The Daily is letting go of 50 employees, around 29 per cent of its total, as it streamlines production to focus on its most popular features. Continue reading at Stuff

[ Stuff | 2012-08-01 00:00:00 UTC ]
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Ilex Press Enters U.S. Publishing Market

After packaging for a number of American publishers, among them Focal Press, St. Martin’s, Abrams, and Chronicle, U.K.-based Ilex Press is entering the U.S. with its own line of books that is being distributed by Ingram Publisher Services. Founded in 2000 by U.K. publishing veteran Alastair... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-07-27 00:00:00 UTC ]
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Amazon Picks Up Market Share

Amazon appears to have been the big winner in picking up former Borders customers. According to new figures from Bowker Market Research, Amazon’s share of book spending in the first quarter of 2012 was 29%, up from 23% in the comparable period in 2011. Barnes & Noble’s share of spending, in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-07-27 00:00:00 UTC ]
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Online Publishers to Promote Each Other’s Work, Strengthen Digital News

Four local online newsrooms have united to broaden New Orleans’ news options. The mission of the newly formed New Orleans Digital News Alliance is to connect independent digital news organizations for the benefit of our readers and to stren ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-07-24 00:00:00 UTC ]
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Amazon.co.uk takes 21% of entertainment market

E-book sales have helped Amazon to gain a 21.1% share of the entertainment market in the UK,... Continue reading at The Bookseller

[ The Bookseller | 2012-07-24 00:00:00 UTC ]
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News Corp launches Amplify educational unit, with help from AT&T (video)

In light of recent scandals, it's hard not to see this as a bit of image rehabilitation, but we'll do our best to take it at face value. News Corp is bringing its 18-month-old educational division to the fore by rebranding it Amplify and teaming up with AT&T to put tablets in the hands of... Continue reading at Engadget

[ Engadget | 2012-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recent scandals #educational division #developing products #high school #trial run #internal investigation


Some good news for the book business

BookStats, an annual survey that tracks the American publishing industry, finds that, contrary to doomsday predictions, bookstores and paper-and-ink books are still in demand. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-07-19 00:00:00 UTC ]
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Kobo to enter Italian market with Mondadori

Kobo is to launch into the Italian market, bolstered by a partnership with the Mondadori Group,... Continue reading at The Bookseller

[ The Bookseller | 2012-07-11 00:00:00 UTC ]
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Bloomberg Businessweek Eyes Push Into UK Market

Bloomberg Businessweek has signalled its intention to make greater inroads into the UK market and become a “real global brand” by increasing its circulation in Europe and Asia by 80,000 copies a week. The US-based magazine giant ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-07-05 00:00:00 UTC ]
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The Murdoch Factor in News Corp.’s Split Personality

Rupert Murdoch’s move to split News Corp. into entertainment and publishing businesses may unlock the value he seeks. But the big imponderable in that shift could be Murdoch himself and his tainted legacy, say Wharton management professors Lawrence Hrebiniak and John Kimberly. Continue reading at Knowledge@Wharton

[ Knowledge@Wharton | 2012-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #publishing businesses


Flipboard Rival: New York Times Deal is Good News for the Media Industry

Publishing giants The New York Times and The Wall Street Journal firmed up exclusive deals with Flipboard and Pulse earlier in the week for exclusive content to go out to these third-party mobile apps, but as one Flipboard rival explains, this news c ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-07-02 00:00:00 UTC ]
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Media Decoder Blog: Even if News Corp. Divides, the Murdochs' Control Is Undiluted

Critics of the company's dual-class share structure, which gives the Murdoch family 40 percent voting control, registered their concerns that nothing would change if the company split into entertainment and publishing businesses. Continue reading at The New York Times

[ The New York Times | 2012-06-29 00:00:00 UTC ]
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Cultivating Book Sales At Farmers’ Markets

It used to be that offering customers coffee, tea, or occasionally wine or beer with their books was enough. But in some communities, books go better with heirloom tomatoes, sweet corn, and local organic meat. Outdoor marketplaces may not work for everyone—Powell’s Books in Portland, Ore.,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-06-29 00:00:00 UTC ]
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