The aftershocks of AT&T’s acquisition of Time Warner continue to rumble through the WarnerMedia unit, as longtime ad sales chief Donna Speciale is parting ways with the company just one week after she closed out the last bit of its upfront business. Speciale, who joined WarnerMedia precursor Turner in 2012, departs with standout sales vets Dan Riess and Frank Sgrizzi. The shake-up was first brought to light this afternoon in a memo issued by WarnerMedia Chief Revenue Officer Gerhard Zeiler. Zeiler characterized the decision to let Speciale go as part of a greater change in “the leadership structure” of WarnerMedia’s ad sales business. While he did not name a successor, Zeiler said he would serve as the temporary overseer of the company’s sales organization. “For the time being, I will lead ad sales as interim president, working with a three-person operational team,” Zeiler wrote. Under the new structure, Amit Chaturvedi will head up revenue operations and product strategy, Katrina Cukaj will see to strategic planning, research and network partnerships, and Joe Hogan will lead a host of sales initiatives. When the smoke clears, it is expected that an executive from AT&T’s new-ish advertising and analytics unit, Xandr, will be given oversight of WarnerMedia’s sales organization. Xandr CEO Brian Lesser in May effectively crashed the Upfronts Week party with a presentation to buyers and advertisers that took place during the Tuesday morning slot formerly occupied... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-11 01:55:08 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 19/05/2011 - 10:00 The percentage of ebook purchases has dropped back from the high of the post-Christmas period, falling to 2.5% of all book purchases in volume over the four-week period to 20th March. In a presentation at the... Continue reading at The Bookseller
[ The Bookseller | 2011-05-19 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 10/05/2011 - 15:49 Waterstone's could soon bring e-reading front of store in its physical bookshops in a manner similar to Barnes & Noble with its Nook in the US, according to e-commerce manager Alex Ingrams. Speaking to delegates at the... Continue reading at The Bookseller
[ The Bookseller | 2011-05-10 00:00:00 UTC ]
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Written By: Jenny Roper Publication Date: Tue, 26/04/2011 - 08:26 Hodder has paired up with Bentley Motors to create an exclusive edition of the new James Bond novel Carte Blanche by Jeffrey Deaver, available to pre-order from today (26th April). The 500 limited edition copies, each priced at... Continue reading at The Bookseller
[ The Bookseller | 2011-04-26 00:00:00 UTC ]
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Special K is a $1 billion brand in the U.S., selling an estimated 168 million boxes of cereal a year. This spring, Kellogg's and Weldon Owen are hoping a massive marketing campaign can extend the brand's success into the book world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-25 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 06/04/2011 - 09:13 Gardners will look to create a mobile phone app for Hive after its official launch. The book wholesaler has been working with e-consultancy firm Tangent One to build the Hive website, which will sell books directly to... Continue reading at The Bookseller
[ The Bookseller | 2011-04-06 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 15/02/2011 - 09:43 Most publishers are neglecting the marketing role provided by bricks and mortar bookshops, said the head of Quarto as it unveiled its annual results. Chairman and c.e.o. Laurence Orbach said he was "pleased" with the... Continue reading at The Bookseller
[ The Bookseller | 2011-02-15 00:00:00 UTC ]
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Paper manufacturers Newpage and Verso may not be headed for a merger after all, according to two paper-industry analysts quoted in The Dead Tree Edition. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-10 00:00:00 UTC ]
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NewPage Paper and Verso--the largest makers of coated paper and the subject of merger rumors last year--are b Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-18 00:00:00 UTC ]
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