Each year around this time, digital publishers and tech platforms announce their content plans for the year ahead. These annual upfront and NewFronts pitches are a bid to partner with agencies and advertisers to reassemble audiences across the ever-changing video landscape. That process will look different this year. Still, as we wait for sports to […] The post In an age of cancellations and quarantine, people are turning to Twitter for connections — and premium content appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2020-05-28 01:23:59 UTC ]
A 20% increase in its consumer group contributed to double-digit gains in sales and earnings at Bloomsbury for 2018. The U.K. house has ambitious plans for the current year, including an acceleration of its growth in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-22 00:00:00 UTC ]
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Cheddar, Tastemade and The Young Turks Network are prepping linear channels for YouTube's live TV service, sources say. The post YouTube TV eyes new linear channels from digital publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-06 00:00:00 UTC ]
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Facebook is in retreat mode these days as it continues to battle fake news. The social media juggernaut has decided to move away from digital publishers as a way of distancing itself from the internal problems it has been having for years. Facebook made a bold move by making a significant... Continue reading at AdWeek
[ AdWeek | 2018-03-02 00:00:00 UTC ]
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In this week’s Rundown, we examine why digital publishers may not find quick profits in TV. The post The Rundown: The pivot to TV isn’t easy appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-24 00:00:00 UTC ]
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Big platform changes are on the horizon, and they likely will hurt the media companies that went all in on video. If you think 2017 was bad for the media industry, just wait for this year’s bloodbath. Already, it’s promising to be another trash fire of a year–full of closings, layoffs, and panic... Continue reading at Fast Company
[ Fast Company | 2018-01-12 00:00:00 UTC ]
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Will this be the year magazine media turns itself around, or should we expect more doom and gloom? The post 3 Predictions for Magazine Media in the Year Ahead appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-11 00:00:00 UTC ]
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Mark Zuckerberg has issued his annual New Year challenge to himself, and it's a big one: Fixing Facebook.The hoodie-wearing CEO, who has previously taken on learning Mandarin, reading books and visiting new parts of the country, is setting a less concrete goal in focusing on fixing important... Continue reading at Advertising Age
[ Advertising Age | 2018-01-05 00:00:00 UTC ]
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TK publishers tell us where they'll focus their initiatives in the year ahead, and the investments that will be needed to support them. The post Trend-Spotting: Where Publishers Will Prioritize Their Investing in 2018 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-12-29 00:00:00 UTC ]
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Only 14 of 205 respondents to an unprecedented Authors Guild survey said that 100 percent of their income is from translation and related activities. The post Authors Guild Survey Points to Translators’ Challenges in Year Ahead: Earnings, Contracts, Credit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-12-16 00:00:00 UTC ]
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In the year ahead, publishers might well see more tangible support for video because Facebook knows news adds value to the platform. The post 2018 will be the year Facebook makes nice with publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-15 00:00:00 UTC ]
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AMC is planning on running six-second ads in "The Walking Dead" this season, enlisting TV's top scripted show in the effort to fight ratings declines by making ads less of an imposition.The network intends to run one six-second commercial between its repeat of the prior week's episode and the... Continue reading at Advertising Age
[ Advertising Age | 2017-10-04 00:00:00 UTC ]
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The ticking clock on the General Data Protection Regulation (GDPR) website is a stark warning for digital publishers behind on preparations for the EU’s massive expansion of data privacy rules. The GDPR is coming, and soon but publishers need to reign in the cookies running on their sites if... Continue reading at Digiday
[ Digiday | 2017-07-20 00:00:00 UTC ]
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A few years ago, it would have been unthinkable for a major TV company to talk about digital publishers during its upfront presentation. The post Something old, something new: Inside NBCUniversal and BuzzFeed’s union appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-27 00:00:00 UTC ]
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MediaRadar is a cloud-based intelligence platform which uses data science to give ad sales advice on millions of brands. The company published a trend report on Tuesday, Vertical Video Market Snapshot: Q1 2017, which analyzed the use of vertical video advertising by media properties in the first... Continue reading at AdWeek
[ AdWeek | 2017-06-21 00:00:00 UTC ]
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Rep. Marsha Blackburn sponsored a bill Thursday that would increase restrictions on consumer data use by both internet service providers and so-called "edge providers" such as Google and Facebook.If passed, the ''Balancing the Rights of Web Surfers Equally and Responsibly Act of 2017'' --... Continue reading at Advertising Age
[ Advertising Age | 2017-05-22 00:00:00 UTC ]
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Hearst is now hopping onto the hot, youth-focused Musical.ly, with the first official ad partnership on the mobile singing app.Hearst announced the partnership at its NewFronts, where it unveiled its digital roadmap for the year ahead to a crowd of ad buyers and business press.Seventeen magazine... Continue reading at Advertising Age
[ Advertising Age | 2017-05-04 00:00:00 UTC ]
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Nat Geo is bringing together digital publishers and adventure-seekers to create social content -- and sell it to advertisers. The post Nat Geo teams up with Mashable, theSkimm and others for new digital venture appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-20 00:00:00 UTC ]
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For decades the format for the TV upfronts has remained static: Agency executives and brand marketers wait in line outside of Radio City Music Hall or Carnegie Hall to listen to network leaders declare that their channels are No. 1 and hear some stand-up by the networks' late-night hosts. It all... Continue reading at Advertising Age
[ Advertising Age | 2017-04-13 00:00:00 UTC ]
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A&E Networks quietly hired "editors-in-chief" earlier this year. The cabler, whose channels include Lifetime and History, isn't launching a magazine, but it does want to operate more like a publisher. And during this year's upfront, A&E Networks wants advertisers to view the company less... Continue reading at Advertising Age
[ Advertising Age | 2017-03-21 00:00:00 UTC ]
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