Jesse DeWitt is the digital director of language learning products at Merriam-Webster. And as you may surmise from his title, DeWitt does not devote the lion's share of his time to the dictionary publisher's social marketing—he wears many hats for the New York-based company. In fact, he shares social media responsibilities with a few other colleagues who themselves have full-time jobs at the company, while contributing a tweet here and a post there. So why is Merriam-Webster pouring time and energy—some 40 posts so far—into Peach, the social app that debuted last Friday, quickly becoming the talk of the Twittersphere? (Even if some are already calling it a techie flash in the pan.) The answered is twofold, but it starts with this fact: Peach is easy to create content with, said DeWitt, whose team has a dearth of visual images at their fingertips and little to no time to create them. For those reasons, Merriam-Webster doesn't even have an account on Instagram or Snapchat. "Visual storytelling is a real problem for us," DeWitt explained. "Obviously, we are so heavily associated with words. It's not like we have this great library of assets we can draw from like a magazine might have. It's been an impediment in using Instagram or Snapchat. Peach has nice built-in commands that give you a quick and easy way to post something visual." Here's what he's talking about. Peach, created by Vine founder Dom Hofmann, lets users find their friends through their phone contacts and... Continue reading at 'AdWeek'
[ AdWeek | 2016-01-14 00:00:00 UTC ]
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The industry can learn about quality, and maintaining readers' loyalty, from the arrival of the Guardian and New York TimesThe recent, dramatic arrival of tanks – in the form of some of the world's biggest news organisations, including of course the Guardian – on the content marketing industry's... Continue reading at The Guardian
[ The Guardian | 2014-03-24 00:00:00 UTC ]
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Nothing gets the work done faster, or makes the word travel further, than having the might of the government behind it or the united action of a group of individuals with shared interests. In the Korean publishing industry, such synergy is evident and has been very effective. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
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The consumer appetite for video is well-acknowledged. But video is emerging as a critical component of b-to-b sales and marketing strategies. Skyrocketing viewership, exceptional storytelling, and effortless sharing form the bulk of the evidence for b-to-b publishers. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
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Journalists on three titles in northern England owned by Gannett are to strike over plans to move editing work to south Wales. But this is of a piece with the US firm's attitude to print mediaHere's a claim to savour. "The strength of [our] network lies in its ability to penetrate local... Continue reading at The Guardian
[ The Guardian | 2014-02-23 00:00:00 UTC ]
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Earlier this month, there was yet another lengthy public debate about Upworthy, the two-year-old publisher that has become one of the most popular sites on Facebook due to its knack for overselling its bite-size content with "curiosity gap" h ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-02-17 00:00:00 UTC ]
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The VSCO Cam app has developed a pretty dedicated following of serious mobile photographers. Over the summer Visual Supply Co. even unveiled a minimalist publishing platform called VSCO Grid. But ties between the two were... let's say, weak. An... Continue reading at Engadget
[ Engadget | 2014-02-12 00:00:00 UTC ]
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This celebration of bookish snark, won by AA Gill for his Morrissey assault, is less daring and less worthy than it thinksIt's the middle of a wet, wet winter, unaccountably you haven't shed the pounds or learnt the cello as per the optimism of 1 Jan, and to make matters even worse, Valentine's... Continue reading at The Guardian
[ The Guardian | 2014-02-12 00:00:00 UTC ]
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We preview the German Book Office, New Delhi's and Frankfurt Book Fair's GLOBALOCAL conference will be held in New Delhi from 13–14 February. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-06 00:00:00 UTC ]
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On-demand streaming site ended 2013 with net profits of $112m despite rise in cost of international rights and commissioningNetflix is committed to spending almost $3bn on TV and film content in 2014 and more than $6bn over the next three years, as the cost of securing international rights and... Continue reading at The Guardian
[ The Guardian | 2014-02-05 00:00:00 UTC ]
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Last week, the US government finally relented on letting technology companies publish more detail about national security requests; today, some bigger firms are taking advantage of the looser rules. Facebook, Google, LinkedIn and Yahoo have updated ... Continue reading at Engadget
[ Engadget | 2014-02-04 00:00:00 UTC ]
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The editorial director of the Online Publishers Association weighs in on whether brands should be in the business of creating copy -- or whether that should be left to a partnership with the pros. The post Should Brands Even Be in the Content Business? appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-02-01 00:00:00 UTC ]
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F+W Media is expanding its verticals with its acquisition of New Track Media, a craft content and commerce company founded in 2006. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-17 00:00:00 UTC ]
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Japan is planning to tax sales of foreign online content such as ebooks, apps and downloaded music by late 2015, according to a newspaper report.Japanese who purchase electronic content from foreign firms like Amazon.com through overseas servers don’t have to pay consumption tax, currently at 5... Continue reading at PC World
[ PC World | 2014-01-14 00:00:00 UTC ]
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Knewton, a company that specializes in adaptive learning technology that tracks student use and personalizes instructional content, has reached an agreement with Cengage Learning, an educational and professional publisher, to integrate Knewton software into Cengage’s higher education content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-10 00:00:00 UTC ]
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A Scribd executive acknowledged the problem of pirated content on Scribd and also outlined the company's efforts to prevent unauthorized uploads. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-09 00:00:00 UTC ]
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Sales of the Duck Dynasty star's book, Happy, Happy, Happy, saw an 86% increase between the weeks ended December 15 and December 22. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-30 00:00:00 UTC ]
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The “brands are publishers now” line has become so ubiquitous in digital media that it risks becoming a cliché. While it is often true that companies are increasingly creating their own content, not all that’s published is created equal. Here’s to the brands that took the time and money to... Continue reading at Digiday
[ Digiday | 2013-12-20 00:00:00 UTC ]
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Phil Robertson was suspended by A&E for bigoted comments in GQ. Conservatives cry foul, but it hardly violates his rightsThe right to free speech isn't just a fundamental American value; it's enshrined in the first amendment to our constitution. If only the most loud-mouthed among us... Continue reading at The Guardian
[ The Guardian | 2013-12-20 00:00:00 UTC ]
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In this debut of the Exprima Interview series, Corey Pressman talks with Peter Meyers of Citia about the future of ebooks and how digital storytelling might evolve. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-12-16 00:00:00 UTC ]
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Amazon founder Jeff Bezos has been named as one of 10 contenders for TIME magazine’s Person... Continue reading at The Bookseller
[ The Bookseller | 2013-12-09 00:00:00 UTC ]
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