Timed to coincide with the Federal Trade Commission's workshop this week on native advertising, the Interactive Advertising Bureau plans to release a prospectus on the industry's hottest ad format. The report is the digital community's first pass at defining best practices for a $3 billion format that has caught the attention of regulators because of its potential to blur the lines between advertising and editorial. Dubbed "Blurred Lines: Advertising or Content?" Wednesday's workshop has been billed by the FTC as a day of fact finding. Speakers include representatives from publishers including Hearst, The Huffington Post, Mashable and BuzzFeed, advertisers such as Procter & Gamble, and academicians, consumer groups and trade groups. While the FTC isn't planning to issue any new additions to guidelines that already exist for endorsements, sponsorships, paid search and online ad guidelines (dot-com disclosures), it is expected to push the industry toward adopting practices to make sure consumers aren't confused and know an ad when they see one. But first, the FTC needs to define native advertising, and determine whether consumers have been deceived by some native ads and what they think about them. The native ad trend has sprung up so fast and in so many incarnations that the industry has barely had time to set detailed guidelines to protect it from the unfair and deceptive advertising authority of the FTC. "The FTC has no expectation of putting out guidance, but... Continue reading at 'AdWeek'
[ AdWeek | 2013-12-02 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 23/06/2011 - 16:00 HMV Group shareholders have overwhelmingly approved the sale of Waterstone's to Alexander Mamut, clearing the way for the bookseller to become independent. In a vote held today at its general meeting, 99.96% of shareholders... Continue reading at The Bookseller
[ The Bookseller | 2011-06-23 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 24/05/2011 - 15:35 The trustee of the estate of the late Willy the Wizard author Adrian Jacobs has paid £50,000 to the court, meaning his appeal and the copyright lawsuit against J K Rowling and Bloomsbury will continue. The full trial is... Continue reading at The Bookseller
[ The Bookseller | 2011-05-24 00:00:00 UTC ]
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#copyright lawsuit
After a successful initial partnership with Pictela with the OPA Push Down advertising unit, Hearst has decided to give Pictelas Interactive Advertising Bureau (IAB) Portrait technology a try. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-11 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 10/05/2011 - 16:07 Publishers should avoid locking themselves into any long term strategy, technology or partnerships in their digital publishing because they cannot accurately predict the next two years' developments, today's World eReading... Continue reading at The Bookseller
[ The Bookseller | 2011-05-10 00:00:00 UTC ]
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The Interactive Advertising Bureau (IAB) shared in its 2010 full year report that annual Internet advertising revenues increased by 14.9 percent from 2009 to 2010, rising from $22.66 million in 2009 to $26.04 billion in 2010. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Thu, 17/03/2011 - 06:39 French authors have urged culture minister Frédéric Mitterrand to intecede in order to break the deadlock in their negotiations with publishers over electronic rights. For the second year running, the Permanent Council of... Continue reading at The Bookseller
[ The Bookseller | 2011-03-17 00:00:00 UTC ]
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