Timed to coincide with the Federal Trade Commission's workshop this week on native advertising, the Interactive Advertising Bureau plans to release a prospectus on the industry's hottest ad format. The report is the digital community's first pass at defining best practices for a $3 billion format that has caught the attention of regulators because of its potential to blur the lines between advertising and editorial. Dubbed "Blurred Lines: Advertising or Content?" Wednesday's workshop has been billed by the FTC as a day of fact finding. Speakers include representatives from publishers including Hearst, The Huffington Post, Mashable and BuzzFeed, advertisers such as Procter & Gamble, and academicians, consumer groups and trade groups. While the FTC isn't planning to issue any new additions to guidelines that already exist for endorsements, sponsorships, paid search and online ad guidelines (dot-com disclosures), it is expected to push the industry toward adopting practices to make sure consumers aren't confused and know an ad when they see one. But first, the FTC needs to define native advertising, and determine whether consumers have been deceived by some native ads and what they think about them. The native ad trend has sprung up so fast and in so many incarnations that the industry has barely had time to set detailed guidelines to protect it from the unfair and deceptive advertising authority of the FTC. "The FTC has no expectation of putting out guidance, but... Continue reading at 'AdWeek'
[ AdWeek | 2013-12-02 00:00:00 UTC ]
News tagged with:
#consumer experience
#american society
#magazine editors
Awesome founder Jeff Norton; Sarah Ellis, digital producer of the Royal Shakespeare Company; and... Continue reading at The Bookseller
[ The Bookseller | 2012-06-26 00:00:00 UTC ]
More news stories like this |
Using data from almost 2,000 publishers, the Association of American Publishers reports that ebooks have outsold hardcovers for the first time. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-06-21 00:00:00 UTC ]
More news stories like this |
A federal judge on Tuesday denied Apple and several major book publishers’ motions to dismiss a class-action lawsuit that accuses the companies of conspiring to control the price of ebooks. In denying the request, Judge Denise Cote of the ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#federal judge
#class-action lawsuit
#e-book pricing
The Interactive Advertising Bureau is addressing a problem that's plagued tech-centric industries since the first Mac-vs.-Dos argument: standardization. The problem has become acute for Web video, an industry enjoying meteoric growth, and the growing pains that come with that growth. So the IAB... Continue reading at AdWeek
[ AdWeek | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad break
#good time
#tech companies
There have been quite a few studies aimed at figuring out what makes the so-called "digital native" (i.e. children of the 90's who have had Web access and mobile technology their entire lives) tick. Most of them arrive at some disparaging conclusion or other: "Digital natives are slow to pick up... Continue reading at Betanews
[ Betanews | 2012-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital native
#mobile technology
#digital natives
#nonverbal cues
Publishers have made a flurry of "major" acquisitions and additions to their schedules... Continue reading at The Bookseller
[ The Bookseller | 2012-04-02 00:00:00 UTC ]
More news stories like this |
April is the cruelest month, wrote T.S. Eliot, but this year, according to Canadian independent booksellers and the shoppers who love them, March might get the title as a spate of prominent indie closures were announced across the country. Vancouver is losing its remaining four Book Warehouse... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-03-30 00:00:00 UTC ]
More news stories like this |
The Justice Department has told Apple and five major publishers that it's planning to sue them for fixing ebook prices. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#major publishers
#justice department
Printed book sales soared by £8.8m week-on-week last week, with the latest edition of... Continue reading at The Bookseller
[ The Bookseller | 2011-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#latest edition
Written By: Lisa Campbell Publication Date: Wed, 26/10/2011 - 13:03 The Office of Fair Trading has cleared Amazon to take over The Book Depository, ruling the merger would not lead to a lessening of competition within the UK book industry. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon/tbd merger
#fair trading
#book depository
Online retailers continued to increase their market share of book purchases in the second quarter of 2011, according to the latest data from Bowkers PubTrack Consumer service. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#market share
#book purchases
Written By: Barbara Casassus Publication Date: Tue, 27/09/2011 - 15:18 French publisher Flammarion has signed an agreement to sell its electronic titles through Amazon and Apples iBookstore. The publisher is the first in France to sign up with Amazon, just before the Kindle is expected to be... Continue reading at The Bookseller
[ The Bookseller | 2011-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kindle launch
#electronic titles
#apples ibookstore
#french market
#la martinire
#albin michel
Written By: Charlotte Williams, Lisa Campbell and Philip Stone Publication Date: Mon, 05/09/2011 - 14:00 William Hill has now named Julian Barnes as favourite to win the Man Booker prize, with the three-times shortlisted author overtaking previous winner Alan Hollinghurst ahead of tomorrow's... Continue reading at The Bookseller
[ The Bookseller | 2011-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#charlotte williams
#lisa campbell
#kindle sales
In 1985, Nintendo released Super Mario Brothers, Commodore launched the Amiga personal computer, Steve Jobs founded NeXT, and Bill Gates issued the first version of Windows. It was also the year PW launched the first report covering the Asian printing industry, of which you are now holding the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-08-05 00:00:00 UTC ]
More news stories like this |
Written By: Roger Tagholm Publication Date: Fri, 15/07/2011 - 11:00 When youve got the Duke and Duchess of Cambridge as your unpaid publicists, it does your business no harm. Kingsley Dawson, co-founder and chairman of Bookspeed, the Edinburgh-based supplier to the gift and heritage market... Continue reading at The Bookseller
[ The Bookseller | 2011-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#25th anniversary
#media coverage
Written By: Benedicte Page Publication Date: Fri, 15/07/2011 - 14:37 Publishers are preparing for the first big UK ebook summer with a mix of excitement and anxiety as they look forward to strong digital sales but wait to see the effect on print numbers. Nielsen BookScans Top 5,000 figures... Continue reading at The Bookseller
[ The Bookseller | 2011-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#15% year
#7% decline
#print novels
Written By: Graeme Neill Publication Date: Thu, 23/06/2011 - 16:00 HMV Group shareholders have overwhelmingly approved the sale of Waterstone's to Alexander Mamut, clearing the way for the bookseller to become independent. In a vote held today at its general meeting, 99.96% of shareholders... Continue reading at The Bookseller
[ The Bookseller | 2011-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#alexander mamut
#general meeting
#28th june
#james daunt
#2nd july
Written By: Charlotte Williams Publication Date: Tue, 24/05/2011 - 15:35 The trustee of the estate of the late Willy the Wizard author Adrian Jacobs has paid £50,000 to the court, meaning his appeal and the copyright lawsuit against J K Rowling and Bloomsbury will continue. The full trial is... Continue reading at The Bookseller
[ The Bookseller | 2011-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#late willy
#copyright lawsuit
After a successful initial partnership with Pictela with the OPA Push Down advertising unit, Hearst has decided to give Pictelas Interactive Advertising Bureau (IAB) Portrait technology a try. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-11 00:00:00 UTC ]
More news stories like this |
Written By: Benedicte Page Publication Date: Tue, 10/05/2011 - 16:07 Publishers should avoid locking themselves into any long term strategy, technology or partnerships in their digital publishing because they cannot accurately predict the next two years' developments, today's World eReading... Continue reading at The Bookseller
[ The Bookseller | 2011-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers told
#stay ahead
#digital change
#digital publishing