The Interactive Advertising Bureau is addressing a problem that's plagued tech-centric industries since the first Mac-vs.-Dos argument: standardization. The problem has become acute for Web video, an industry enjoying meteoric growth, and the growing pains that come with that growth. So the IAB is trying to make delivering video ads a whole lot simpler. Indeed, as more video is consumed in more places on the Web, it's that much harder to buy -- since every publisher seems to use different technology and different tactics for delivering Web video ads. For a while now, the IAB has had a handful of tools aimed at helping content creators slot in ads to any video player they need to use, but Tuesday (April 10) marks the debut of a newer and better set of specs that addresses a much broader set of advertiser needs. Here they are, in case you're just reading this for the link. "A few years back, we faced an interesting problem where video ads really required different formats for each site that could host video content," said IAB's vp of advertising technology, Steve Sullivan. "All the sites had their own players - some were common, but any that had inventory that they could fill with video were custom and unique." Now, IAB is encouraging the industry to standardize around these three programs; it has the advantage of being a trade organization, rather than a single advertiser or publisher with a vested interest. For those who may not know: the protocols are three very... Continue reading at 'AdWeek'
[ AdWeek | 2012-04-11 00:00:00 UTC ]
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Ripp is a Time Inc. veteran, working at the magazine company from 1985 until 1999, serving as CFO from 1993. In 1999 he became CFO of Time Warner Inc. until its merger with America Online. Continue reading at AllThingsD
[ AllThingsD | 2013-07-22 00:00:00 UTC ]
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Time Warner Inc. will spin off its magazine business later this year, turning the nine-decade-old publisher of Time, People and Sports Illustrated into a separate publicly held company.The board authorized management to proceed with the plan after a review of options, the New York-based media... Continue reading at Crains New York
[ Crains New York | 2013-03-07 00:00:00 UTC ]
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Even if the Meredith deal doesn't go through - and it should - Jeff Bewkes is out of the magazine business. Investors are partying like it's 2007. Continue reading at AllThingsD
[ AllThingsD | 2013-02-15 00:00:00 UTC ]
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Time Warner is in talks to sell a large portion of its Time Inc. magazine division, including People, InStyle and Real Simple, according to a report Wednesday afternoon by Fortune.Headed for Meredith, Berkshire Hathaway or nowhere new after all?Fortune is itself a Time Inc. magazine but reported... Continue reading at Crains New York
[ Crains New York | 2013-02-14 00:00:00 UTC ]
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Jeff Bewkes and company used to insist they wanted to hang on to their magazine business. They stopped saying that in September. Continue reading at AllThingsD
[ AllThingsD | 2013-02-14 00:00:00 UTC ]
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The selection of Laura Lang, the head of the digital ad agency Digitas, would add online expertise to the countrys largest magazine publisher. Continue reading at The New York Times
[ The New York Times | 2011-11-30 00:00:00 UTC ]
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This year’s Digiday Media Awards winners celebrate new technologies and the power of partnerships throughout their digital media campaigns. Themes across 2024’s winners include leaning into a surge in short-form video content as consumption for the format increases, implementing more interactive... Continue reading at Digiday
[ Digiday | 2024-05-14 18:30:00 UTC ]
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Times Square is no stranger to women's bodies, but a particular advertisement recently stirred controversy, reflecting deep societal tensions surrounding motherhood and female sexuality. The ad promoted lactation cookies in a provocative campaign by breastfeeding startup... Continue reading at AdWeek
[ AdWeek | 2024-05-13 20:32:01 UTC ]
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Winning books include Night Watch and King: A Life, while journalism winners focused on coverage of the Israel-Gaza warThis year’s Pulitzer winners include the New York Times and ProPublica as well as authors including Jayne Anne Phillips and Jonathan Eig.The Pulitzers honored the best in... Continue reading at The Guardian
[ The Guardian | 2024-05-06 21:10:55 UTC ]
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Amazon’s entry-level 16GB Kindle is on sale for $80, which is a discount of 20 percent. This is the latest iteration of the standard ereader, dating back to 2022. Amazon doesn’t do too many Kindle hardware updates, so we don’t know if this sale precludes a forthcoming refresh. The sale covers... Continue reading at Engadget
[ Engadget | 2024-05-06 17:12:07 UTC ]
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The Financial Times has become the latest news organization to strike a deal with OpenAI. In a joint announcement on Monday, the Financial Times and OpenAI said that maker of ChatGPT will use the Financial Times’ journalism to train its AI models and collaborate on developing new AI products and... Continue reading at Engadget
[ Engadget | 2024-04-29 17:32:56 UTC ]
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Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. The electronics retailer and the publisher are combining their ad inventory, allowing advertisers to buy across Best Buy Ads'... Continue reading at AdWeek
[ AdWeek | 2024-04-25 12:00:00 UTC ]
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Winners at the 2024 L.A. Times Book Prizes included Ed Park for fiction, Ivy Pochoda for mystery/thriller and the pro-Palestinian commencement speaker whose name has become a rallying cry for free speech. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-04-20 05:08:39 UTC ]
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PEN's new report shows that book bans continue to rise and continue to target books by or about queer people and people of color. Continue reading at Book Riot
[ Book Riot | 2024-04-16 12:05:00 UTC ]
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Jury comments about the Sunday Times Young Writer-winning debut, 'The New Life,' call Tom Crewe's book, a 'tenderly sensual account of masculine sexuality.' The post London: Tom Crewe Wins the Sunday Times’ Young Writer Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-03-20 12:50:02 UTC ]
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