In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2020-11-17 05:01:32 UTC ]
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Long-awaited Nielsen One is ready to use, but not ready for trading as VAB call it a 'work in progress.' Continue reading at Advertising Age
[ Advertising Age | 2023-01-04 12:00:00 UTC ]
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July viewership hours soar for streaming, in large part thanks to Netflix’s "Stranger Things." Continue reading at Advertising Age
[ Advertising Age | 2022-08-18 14:23:15 UTC ]
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Even though Thursday Night Football is moving exclusively to Prime Video this season, marketers won't be in the dark about how many viewers are watching the games--and their ads. Nielsen and Amazon have signed a three-year agreement to measure Prime Video's NFL Thursday Night Football streaming... Continue reading at AdWeek
[ AdWeek | 2022-08-16 12:15:00 UTC ]
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E-commerce giant wants to give advertisers familiar ratings but hints it will also leverage purchase data. Continue reading at Advertising Age
[ Advertising Age | 2022-08-16 12:15:00 UTC ]
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How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions. Continue reading at Advertising Age
[ Advertising Age | 2022-08-10 12:08:43 UTC ]
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Measurement was a hot topic of conversation on the Croisette this week amid mounting uncertainty around Nielsen data. Continue reading at Advertising Age
[ Advertising Age | 2022-06-24 14:08:24 UTC ]
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Nielsen One Alpha, to be showcased at Cannes, will add outcomes measurement options for CPG and automotive by early 2023. Continue reading at Advertising Age
[ Advertising Age | 2022-06-15 13:00:00 UTC ]
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Streamer will add Digital Ad Ratings coverage with the goal of eventually using Nielsen's next-generation cross-platform measurement. Continue reading at Advertising Age
[ Advertising Age | 2022-04-29 16:00:00 UTC ]
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'Without a doubt a multi-currency ecosystem will become the new norm,' says chief investment officer. Continue reading at Advertising Age
[ Advertising Age | 2022-04-19 16:22:07 UTC ]
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Nielsen is being acquired for $16 billion, including debt, about a week after the media measurement company rejected a smaller offer Continue reading at ABC News
[ ABC News | 2022-03-29 21:47:16 UTC ]
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NBCUniversal is certifying eight companies in audience measurement—and Nielsen didn't make the list. Continue reading at Advertising Age
[ Advertising Age | 2022-03-22 15:00:00 UTC ]
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Elliott Management may think the market is undervaluing Nielsen One, whose chief just left for Meta. Continue reading at Advertising Age
[ Advertising Age | 2022-03-15 13:42:32 UTC ]
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Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday
[ Digiday | 2022-01-31 05:01:00 UTC ]
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Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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Latest issue comes as Nielsen tries to rebuild confidence and launch next-generation system after losing MRC accreditation. Continue reading at Advertising Age
[ Advertising Age | 2021-12-22 21:33:06 UTC ]
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Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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Increasingly under fire from its clients, the Nielsen company says it will soon incorporate homes that have cut the cable cord and rely on broadband in its measurement of local TV viewership Continue reading at ABC News
[ ABC News | 2021-09-21 20:37:02 UTC ]
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Nielsen is shifting local TV from ratings-based buying and selling to impressions-based buying. In January, the company will move to impressions-based buying and selling in local markets across the country, it said today. Top line At the same time Nielsen will shift to impressions-based... Continue reading at AdWeek
[ AdWeek | 2021-09-21 14:38:25 UTC ]
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Nielsen seems to be betting the industry will shrug off its loss of accreditation. Continue reading at Advertising Age
[ Advertising Age | 2021-08-30 09:00:00 UTC ]
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The media company is reviewing more than 70 responses, expected to conclude in September. Continue reading at Media Week
[ Media Week | 2021-08-27 17:39:39 UTC ]
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