‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform

In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-11-17 05:01:32 UTC ]
News tagged with: #nielsen

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Penguin Classics Adds Marvel to the Literary Canon

The first three titles in the Penguin Classics Marvel Collection were released last month and we talk to Ben Saunders, professor of English and director of the Cartoon and Comics Studies minor at the University of Oregon and editorial director for the line, about his vision for the series. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: #literary canon #ben saunders

10 books to add to your reading list in July

Bethanne Patrick's July highlights include romance, sci-fi and sacrilegious hijinks, as well as probing memoirs and a new Harvey Weinstein exposé. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-06-30 16:26:28 UTC ]
More news stories like this | News stories tagged with: #bethanne patrick

The Apple TV 4K drops to $130, plus the rest of the week's best tech deals

If you're still hunting for the perfect gift for dad ahead of Father's Day this weekend, a bunch of our favorite gadgets are on sale right now. The Apple TV 4K remains discounted to $130, its cheapest price yet, and a couple of colors of the AirPods Max are $120 off. Amazon's Fire tablets and... Continue reading at Engadget

[ Engadget | 2022-06-17 15:30:52 UTC ]
More news stories like this | News stories tagged with: #worth noting #ll save #mobile app #companion app #clean base #nest hub #buying advice #kindle

NBCU says 40% of its upfront deals are on Nielsen alternative currencies

Study with iSpot.tv finds mix of up to 40% streaming is optimal for most brands, letting them reach more people with fewer impressions. Continue reading at Advertising Age

[ Advertising Age | 2022-06-16 22:45:00 UTC ]
More news stories like this | News stories tagged with: #nielsen

Why this B2B agency group is adding account-based marketing expertise to its roster

Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-06-15 09:30:00 UTC ]
More news stories like this | News stories tagged with: #digital content

TV Alert: 'The Summer I Turned Pretty'

Sunny summer days are on the horizon and so is love in Jenny Han's 2009 book turned screen adaptation of 'The Summer I Turned Pretty.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #tv alert #turned pretty #jenny han

20 Million People Watched Jan. 6 Hearings In Prime Time, Nielsen Says

The first of several hearings on last year's Capitol attack kicked off this week with a big audience. Continue reading at The Huffington Post

[ The Huffington Post | 2022-06-11 15:44:30 UTC ]
More news stories like this | News stories tagged with: #prime time #big audience #nielsen

Fans of Must See TV need this must-read memoir

James Burrows, who directed "Cheers," "Friends" and "Frasier," among many other television series, looks back on his career. Continue reading at The Washington Post

[ The Washington Post | 2022-06-11 12:00:00 UTC ]
More news stories like this | News stories tagged with: #television series

Massachusetts Secretary of State Candidate Platform Built on Book Censorship

A candidate for Massachusetts's Secretary of State is traveling to public libraries to secretly video their Pride displays. Continue reading at Book Riot

[ Book Riot | 2022-06-09 14:14:42 UTC ]
More news stories like this | News stories tagged with: #book censorship #pride displays #public libraries

10 books to add to your reading list in June

Bethanne Patrick's June highlights include Tom Perrotta's 'Election' sequel, essential new war histories and a fresh look at females of all species. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-05-31 14:00:49 UTC ]
More news stories like this | News stories tagged with: #bethanne patrick

Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
More news stories like this | News stories tagged with: #datacenter weekly #nielsen alternatives #macroeconomic news #nielsen

‘Heartstopper’ Is a TV Love Story With the Soul of a Comic

This faithful Netflix adaptation of a popular webcomic and graphic novel tells a heartwarming boy-meets-boy tale through live action and animation. Continue reading at The New York Times

[ The New York Times | 2022-05-09 20:44:12 UTC ]
More news stories like this | News stories tagged with: #popular webcomic #live action #graphic novel

Amazon's Kindle will finally add epub support

It only took about 15 years, but Amazon’s Kindle will finally support the ePub format. First spotted by Good E-Reader, Amazon updated its Kindle section with the news that the Send to Kindle function will convert ePub files to a format that can be opened on the e-reader. The update is scheduled... Continue reading at Engadget

[ Engadget | 2022-05-03 00:25:01 UTC ]
More news stories like this | News stories tagged with: #kindle store #kindle owners #ebook format #ebook library #ebooks #kindle

10 books to add to your reading list in May

Bethanne Patrick's May highlights include new fiction by John Waters, Chris Bohjalian and Emma Straub, fresh David Sedaris, breakout poetry and more. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-05-02 13:00:40 UTC ]
More news stories like this | News stories tagged with: #bethanne patrick #john waters #chris bohjalian #emma straub

Malcolm Nance, TV pundit turned fighter in Ukraine: ‘I believe in the defense of democracy’

The MSNBC counter-terrorism expert and former US navy servicemember discusses his decision to take up arms in UkraineMalcolm Nance, MSNBC’S former military and counter-terrorism expert, is always fighting someone.As a personal and professional acquaintance of Nance, I wasn’t the least bit... Continue reading at The Guardian

[ The Guardian | 2022-04-29 10:00:38 UTC ]
More news stories like this | News stories tagged with: #months ago #upcoming book #literary agent

Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV

Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday

[ Digiday | 2022-04-25 04:01:00 UTC ]
More news stories like this | News stories tagged with: #traditional tv #struck deals #creative types #nielsen

Comcast names Comscore as Nielsen alternative

Deal with Comcast's Effectv covers 66 local markets, 35 million subscribers and supports shift toward selling custom audiences during pandemic.  Continue reading at Advertising Age

[ Advertising Age | 2022-04-12 14:40:50 UTC ]
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B&N Adds New Audiobook Capability

Barnes & Noble has been revamping its digital audiobook offerings, and yesterday announced the launch B&N Audiobooks. The new service has a catalog of more than 300,000 titles, and has two buying options. Customers can buy audiobooks individually or enroll in a new subscription service... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #subscription service #barnes noble #yesterday announced #audiobook

'Slow Horses' makes me glad I forgot to cancel Apple TV+

Confession time: I’d never read any John LeCarré until after I’d seen the 2011 film of Tinker Tailor Soldier Spy. It’s a brilliant movie, and one that sent me scuttling to read the Karla trilogy and then watch the two excellent Alec Guinness adaptations. After devouring the first two episodes of... Continue reading at Engadget

[ Engadget | 2022-04-07 16:00:47 UTC ]
More news stories like this | News stories tagged with: #book series

10 books to add to your reading list in April

Bethanne Patrick's April picks include highly anticipated novels from Jennifer Egan, Emily St. John Mandel, Don Winslow and Douglas Stuart. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-03-31 13:00:29 UTC ]
More news stories like this | News stories tagged with: #bethanne patrick #jennifer egan #emily st #john mandel #don winslow #douglas stuart