‘I have my iPhone, X and a brain in my head’: Ukrainian journalist and social media star Illia Ponomarenko

Ahead of the publication of his raw account of the Russian invasion, the reporter talks about capturing the conflict in real time – and when the war will come to an endIllia Ponomarenko was mulling over the idea of writing a book about the war in his home country, Ukraine. He decided to ask his X (formerly Twitter) followers – 1.2 million of them – whether this was a good idea. “There were a lot of positive responses,” the 32-year-old says, with a self-effacing grin. In early 2023 he began work at his new flat in Bucha, the Kyiv satellite town now synonymous with Russian war crimes. He finished the manuscript in two and a half months. “It was brutally intense and emotionally exhausting,” he says.This month, Bloomsbury publishes I Will Show You How It Was, Ponomarenko’s gripping account of the battle for Kyiv. It is a wonderful work of reportage, immediate and raw, as well as vivid and personal. As the former defence correspondent for the Kyiv Independent newspaper, Ponomarenko is uniquely placed to tell the story of how Russia’s swaggering imperial plan – to conquer Ukraine and to topple its pro-western government – failed. “It was a pivotal moment in European history,” he notes. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2024-05-11 10:00:23 UTC ]

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Car Brands Are Starting to Get the Marketing Data They've Always Wanted

The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like it's putting the pedal to the metal, as tech vendors, publishers and other players increasingly roll... Continue reading at AdWeek

[ AdWeek | 2015-02-04 00:00:00 UTC ]
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Gino D'Acampo writes vegetarian cookbook

Chef Gino D’Acampo is to write a vegetarian cookbook for Hodder & Stoughton. Gino’s Veg Italia! The Healthy Way to Eat Like an Italian will be D’Acampo’s first exclusively meat-free book. Lifestyle publisher Nicky Ross commissioned the title in a two-book deal with agent Jeremy Hicks of... Continue reading at The Bookseller

[ The Bookseller | 2014-12-13 00:00:00 UTC ]
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YP CEO: We Were 'Mobile First' Before It Was Cool

David Krantz took the reins as YP CEO in 2012, when the listings directory spun away from AT&T Interactive, which was his former employer and the brand's former parent. Since then, he's been busy pushing what consumers for more than 125 years called the Yellow Pages—which rebranded to its... Continue reading at AdWeek

[ AdWeek | 2014-07-04 00:00:00 UTC ]
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Authors on the Air April 25, 2014: Annabelle Gurwitch, Norman Van Aken, Ron Capps

Annabelle Gurwitch, author of "I See You Made an Effort: Compliments, Indignities, and Survival Stories from the Edge of 50" (Blue Rider, 9780399166181), will appear on "Real Time with Bill Maher" on Friday, April 25. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-25 00:00:00 UTC ]
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The Bill Murray Solution to Better Ads

Mike Cole thinks brands should be more like Bill Murray. At the Digiday Publishing Summit on Tuesday, the reddit sales exec urged brands to be flexible and not pass up opportunities to "be awesome." Cole, who believes the legendary comedian can teach brands a thing or two about responding in... Continue reading at Digiday

[ Digiday | 2013-10-23 00:00:00 UTC ]
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Kaitlin Hawkins

• Responsible for a 133 percent increase in Facebook likes and a 317 percent increase in Twitter followers. • Increased World Literature Today’s monthly Web visitors from 10,000 to 17,000. Continue reading at Folio Magazine

[ Folio Magazine | 2013-10-10 00:00:00 UTC ]
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The Chernin Group's Billy Parks Imagines Reality TV, Without TV

This past summer media and entertainment company The Chernin Group (founded by former News Corp. president and COO Peter Chernin) released a digital reality series that took the notion of digital media and ran with it.Mr. Parks: The first thing I did was call all my favorite smartest people... Continue reading at Advertising Age

[ Advertising Age | 2013-10-01 00:00:00 UTC ]
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Blurb: Making Books in Real Time

Books, including Blurb books, were always kind of after the fact,” said Eileen Gittins, CEO of Blurb, the fast-growing POD self-publishing platform. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-23 00:00:00 UTC ]
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Publisher Twitter Followings Explode

After posting significant gains in 2011, the 16 publishers highlighted in PW’s annual Twitter snapshot all continued growing in 2012, showing that the book activity on the social media platform is still increasing substantially. All told, the total number of Twitter followers across all 16... Continue reading at Publishers Weekly

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Lord Sugar to hold Twitter book signing

Written By: Charlotte Williams Publication Date: Wed, 28/09/2011 - 08:39 Pan Macmillan will be holding the world's first live Twitter book signing to launch Lord Alan Sugar's book The Way I See It: Rants, Revelations and Rules for Life. The signing will be held over www.lordsugar.tv at 1pm... Continue reading at The Bookseller

[ The Bookseller | 2011-09-28 00:00:00 UTC ]
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Redhammer relaunches Michelle Paver site

Written By: Charlotte Williams Publication Date: Tue, 05/07/2011 - 08:39 Redhammer has relaunched children's author Michelle Paver's fansite, The Clan, with a new look and additional features including simultaneous translation which will enable fans from different countries to talk in real... Continue reading at The Bookseller

[ The Bookseller | 2011-07-05 00:00:00 UTC ]
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