Video has emerged as the undeniable future of programmatic advertising. Find out online publisher and Quantcast Top 30 site Ranker is utilizing video header bidding to get ahead — and stay ahead — of their competitors. Sponsored by AppNexus. The post How video header bidding is opening doors for Ranker appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2018-01-23 00:00:00 UTC ]
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Reader's Digest Association has long maintained a strong display ad presence, but the group is now turning its focus to video sales. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-12 00:00:00 UTC ]
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The Hearst Magazines Digital Media division oversees more than 28 websites and 14 mobile sites, and is formulating strategies to increase advertiser ROI in the digital space while also enhancing the user experience and level of engagement across all of its brands. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-11 00:00:00 UTC ]
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Waterstones has signed a lease for a new store in Dorking, the first bookshop opening since the... Continue reading at The Bookseller
[ The Bookseller | 2013-06-06 00:00:00 UTC ]
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Macmillan Science and Education is opening a new regional office in China, based in Shanghai.... Continue reading at The Bookseller
[ The Bookseller | 2013-06-05 00:00:00 UTC ]
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Hobby titles are proving to be fertile ground for video. Kalmbach Publishing's Model Railroader is the latest to expand its offerings, launching a paid video subscription site to its compliment the 79-year-old brand. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
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An interactive children's book to help kids think outside the box is the May showcase winner of data competition Mix & Mash. Continue reading at Stuff
[ Stuff | 2013-05-31 00:00:00 UTC ]
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The Alliance of Independent Authors (ALLi) has launched a campaign to encourage literary and book... Continue reading at The Bookseller
[ The Bookseller | 2013-05-30 00:00:00 UTC ]
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The opening keynote of BookExpo America suggests the top concerns facing the US book market in 2013 remain much the same: ebooks, self-publishing, and how to win readers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
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Amazon is to open a London office large enough to accommodate 1,600 employees later this year.... Continue reading at The Bookseller
[ The Bookseller | 2013-05-30 00:00:00 UTC ]
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As publishers migrate beyond the first phase of the ebook revolution, the IDPF's Digital Book Conference on Wednesday will address ebooks on the web, tablets, phones and more. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-29 00:00:00 UTC ]
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For the past year, executives at The New York Times Company speaking on its quarterly earnings calls have singled out a particular challenge for the newspaper publisher's display ad business: programmatic media buying methods. With this month ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
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Amazon is once again shaking up traditional publishing models. This time, it's giving fans a chance to add their own personal touches to their favourite fiction - and get paid in the process. Continue reading at Stuff
[ Stuff | 2013-05-27 00:00:00 UTC ]
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A groundbreaking paperless public library system will open in Texas this year, the BBC reports.A groundbreaking paperless public library system will open in Texas this year, the BBC reports. Bexar County's $1.5-million BiblioTech project will open its first library branch without a single print... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-05-22 00:00:00 UTC ]
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Nick Perrett, group strategy and digital director at HarperCollins, will open the FutureBook... Continue reading at The Bookseller
[ The Bookseller | 2013-05-10 00:00:00 UTC ]
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Waterstones has said it will be the first retailer to go on sale with signed copies of Dan Brown... Continue reading at The Bookseller
[ The Bookseller | 2013-05-10 00:00:00 UTC ]
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Online retailer Pages has launched today (9th May) selling only books by independent publishers... Continue reading at The Bookseller
[ The Bookseller | 2013-05-09 00:00:00 UTC ]
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The implications of Open Access for libraries will be debated in Westminster at an event hosted... Continue reading at The Bookseller
[ The Bookseller | 2013-05-02 00:00:00 UTC ]
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Eason is to open six new franchise stores in Ireland, creating 35 new jobs, the company has... Continue reading at The Bookseller
[ The Bookseller | 2013-04-25 00:00:00 UTC ]
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WH Smith is soon to open a new store in Cardiff University Union selling a small book range of 20... Continue reading at The Bookseller
[ The Bookseller | 2013-04-25 00:00:00 UTC ]
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With a global television network operation in place, Bloomberg News is using video clips from its shows as well as Web-only videos to produce some 200 clips per day, signaling a new "digital first" approach, says Chris Berend ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-04-24 00:00:00 UTC ]
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