How to create meaning and value in the metaverse

The CEO of Storyblocks discusses three considerations for companies that want to compete in this immersive new world—one of which is to spread the wealth. Tech companies are currently stumbling over themselves to see who can make a bigger bet on the metaverse. However, beyond a massive financial commitment, exactly what it will take to win is still largely unproven. Will it simply be a “copy and paste” of the current digital landscape? Will our ad-filled 2D screens simply morph into privately owned virtual worlds overflowing with 3D ads? I think we all hope for something more. In the end, brands that actively try to right what the social web got wrong, and embrace the unique attributes of the new medium, will develop winning metaverse strategies.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2022-02-28 05:00:22 UTC ]
News tagged with: #tech companies #social web #privately owned

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How Retelling Indigenous Histories Create a More Just Future

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[ Literrary Hub | 2022-10-11 08:52:45 UTC ]
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Marketing in the metaverse—what science fiction can teach brands about Web3

With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age

[ Advertising Age | 2022-09-22 09:30:00 UTC ]
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Kate Beaton on Creating the Best Graphic Novel of 2022

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[ Wired | 2022-09-13 11:00:00 UTC ]
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[ CBC | 2022-09-10 08:00:00 UTC ]
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Daegan Miller on the Shifting Meaning of Historical Landmarks

[ Literrary Hub | 2022-09-07 08:52:00 UTC ]
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Register Today for AAPI Communities in Conversation #9 Featuring Andrea Wang, Author of 'The Many Meanings of Meilan'

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[ Publishers Weekly | 2022-08-29 04:00:00 UTC ]
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A veteran asks: What did the Afghan war mean for those who served?

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[ The Washington Post | 2022-08-12 10:00:04 UTC ]
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[ The Washington Post | 2022-07-22 12:00:17 UTC ]
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[ Book Riot | 2022-06-30 10:34:00 UTC ]
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These are the books all the rich people will be reading in the metaverse this year.

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[ Literrary Hub | 2022-06-02 14:46:06 UTC ]
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The iPod created the two-headed monster that finally killed it

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[ Engadget | 2022-05-13 13:00:47 UTC ]
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[ Literrary Hub | 2022-05-05 08:52:40 UTC ]
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Insight Editions Creates Reinhart Pop-Up Studio

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[ Publishers Weekly | 2022-04-28 04:00:00 UTC ]
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[ Publishers Weekly | 2022-03-01 05:00:00 UTC ]
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[ Engadget | 2022-02-22 12:15:53 UTC ]
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[ Literrary Hub | 2022-02-18 09:51:43 UTC ]
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[ Los Angeles Times | 2022-02-09 14:00:23 UTC ]
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The Guardian view on social media’s metaverse: it may remain science fiction | Editorial

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[ The Guardian | 2022-02-07 19:11:48 UTC ]
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