How to create meaning and value in the metaverse

The CEO of Storyblocks discusses three considerations for companies that want to compete in this immersive new world—one of which is to spread the wealth. Tech companies are currently stumbling over themselves to see who can make a bigger bet on the metaverse. However, beyond a massive financial commitment, exactly what it will take to win is still largely unproven. Will it simply be a “copy and paste” of the current digital landscape? Will our ad-filled 2D screens simply morph into privately owned virtual worlds overflowing with 3D ads? I think we all hope for something more. In the end, brands that actively try to right what the social web got wrong, and embrace the unique attributes of the new medium, will develop winning metaverse strategies.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2022-02-28 05:00:22 UTC ]

Other news stories related to: "How to create meaning and value in the metaverse"


By Attracting National Budgets, Texas Monthly Grows Ad Revenue 31%

Publisher Texas Monthly, which marked its 50th anniversary last month, grew its overall revenue by 39% in 2022, an uptick the privately owned media company attributed to its expanded number of advertising channels and an ongoing effort to cultivate new sources of revenue. The publisher increased... Continue reading at AdWeek

[ AdWeek | 2023-03-13 10:21:33 UTC ]
More news stories like this


Xbox Game Pass Ultimate now includes free trials for Apple Music and Apple TV+

Microsoft's Xbox Game Pass Ultimate Perks now include freebies from an erstwhile rival. The company now offers Ultimate subscribers three-month free trials of Apple Music and Apple TV+ to newcomers for either media service. You can stream tunes in the background while you're playing Halo... Continue reading at Engadget

[ Engadget | 2022-11-16 16:50:43 UTC ]
More news stories like this


Families of residents who may have been abused at Winnipeg care home disgusted by allegations

Families of people who live in a privately owned Winnipeg personal care home want to know why two care aides were allowed to work for months after allegations were brought forward that they had abused 15 residents. Continue reading at CBC

[ CBC | 2022-06-22 20:00:25 UTC ]
More news stories like this


‘Big steps’: Slowly, but surely French publisher Groupe Figaro’s attempts to diversify get traction

Publishers have been talking about diversification for as long as the tech companies have insisted they’re not media owners. The challenge for publishers, however, is moving beyond charging people to read content to make money. The post ‘Big steps’: Slowly, but surely French publisher Groupe... Continue reading at Digiday

[ Digiday | 2022-04-13 04:01:00 UTC ]
More news stories like this


Russia's invasion of Ukraine has destroyed a historic computer museum

Earlier this week, Club 8-bit, one of Ukraine’s largest privately-owned computer museums, was destroyed during the siege of Mariupol. Kotaku spotted news of the event after its owner, Dmitry Cherepanov, took to Facebook to share the fate of Club 8-bit.It has been reported that the Mariupol... Continue reading at Engadget

[ Engadget | 2022-03-27 15:41:09 UTC ]
More news stories like this


How to create meaning and value in the metaverse

The CEO of Storyblocks discusses three considerations for companies that want to compete in this immersive new world—one of which is to spread the wealth. Tech companies are currently stumbling over themselves to see who can make a bigger bet on the metaverse. However, beyond a massive financial... Continue reading at Fast Company

[ Fast Company | 2022-02-28 05:00:22 UTC ]
More news stories like this


Book readers have realised that you can’t replace the feel of turning a real page | Tim Adams

Record sales show that even the ability to carry thousands of books in one portable electronic device is not enoughIn 2009, when Amazon’s Kindle ebook was launched in the UK, it seemed impossible to imagine that a dozen years later booksellers would be reporting a record year of sales of... Continue reading at The Guardian

[ The Guardian | 2022-01-15 17:00:27 UTC ]
More news stories like this


3 privately owned, commercial space stations get NASA funding

NASA announced on Thursday it has awarded $415.6 million US to billionaire Jeff Bezos' Blue Origin, stalwart contractor Northrop Grumman Corp and venture-backed Nanoracks to develop privately owned and operated commercial space stations. ... Continue reading at CBC

[ CBC | 2021-12-03 12:56:05 UTC ]
More news stories like this


In latest breach, Iran's Mahan Air hit with cyberattack

Iran's state TV says a cyberattack has disrupted access to the country's privately owned Mahan Air Continue reading at ABC News

[ ABC News | 2021-11-21 09:33:44 UTC ]
More news stories like this


France hails victory as Facebook agrees to pay newspapers for content

Social media firm announces deal after long-running battle with national and regional newspapers France has hailed a victory in its long-running quest for fairer action from tech companies after Facebook reached an agreement with a group of national and regional newspapers to pay for content... Continue reading at The Guardian

[ The Guardian | 2021-10-21 14:21:02 UTC ]
More news stories like this


Vancouver Aquarium sold to U.S. tourism company

The Vancouver Aquarium has been sold from Ocean Wise Conservation Association to Herschend Enterprises, a privately owned tourism company based in the United States. Continue reading at CBC

[ CBC | 2021-04-15 16:49:57 UTC ]
More news stories like this


Microsoft’s TikTok deal: bargain of the decade or a $50bn blunder?

Jury is out on whether video-sharing site could make Microsoft a social media giantAs the clock ticks on Microsoft’s fast-track talks to buy TikTok the jury is out on whether it marks a unique opportunity to become a global social media giant overnight, or a $50bn (£38bn) geopolitically fuelled... Continue reading at The Guardian

[ The Guardian | 2020-08-10 14:21:38 UTC ]
More news stories like this


Asurion creates data-science scholarship at historically black university

One of Nashville’s largest privately owned companies is launching an initiative aimed at bringing more diversity into the tech industry.  Asurion has donated $200,000 to create a new data-science scholarship at historically black Fisk University in Nashville, according to a news release.  The... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-06-09 17:16:57 UTC ]
More news stories like this


The false ‘debate’ over reopening America

On March 24, President Trump told a Fox News virtual town hall that he’d love to have America “opened up and just raring to go” by Easter. Bill Hemmer, who was hosting, chuckled, and said that would be “a great American resurrection.” Later the same day, during a second appearance on Fox, Trump... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-04-13 12:02:48 UTC ]
More news stories like this


Somali Authorities Shut Down Radio Station City FM, Seek to Question Owner

On December 19, police in Jowhar, the capital of Hirshabelle state, raided the privately owned City FM broadcaster, briefly detained Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-23 23:00:13 UTC ]
More news stories like this


The Two Lives of One Woman: On Guzel Yakhina’s “Zuleikha”

WHEN I WAS a student in Perm, Russia, my university friend told me that her grandparents were kulaks. The term dates back to the era of collectivization, a harsh agrarian reform that took place in the Soviet Union between the late 1920s and the early ’30s. Hitherto privately owned land and... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2019-12-14 18:00:21 UTC ]
More news stories like this


Chinese buyer of British Steel looks to grow abroad

Purchase of British Steel gives privately owned Chinese steelmaker Jingye chance to grow outside home market dominated by giant state-owned mills Continue reading at ABC News

[ ABC News | 2019-11-13 11:03:39 UTC ]
More news stories like this


Agency Brief: get into the weeds of the latest wins, hires and acquisitions

Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis... Continue reading at Advertising Age

[ Advertising Age | 2019-10-04 20:07:05 UTC ]
More news stories like this


Facebook warns that it can’t fully solve the toxic content problem

Facebook Inc. is under pressure to rid its site of hate speech and fake news but warned it can’t build a platform impervious to human nature. “This is not a fully solvable problem,” Carolyn Everson, a vice president responsible for marketing at the social media giant, said on a panel Tuesday at... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 20:37:03 UTC ]
More news stories like this


Marie Kondo is the future of marketing

At the 2019 Cannes Lions festival, the Netflix star and best-selling author charmed the ad industry, while P&G launched a new initiative it says will improve your life. For 66 years, the advertising industry has gathered in the South of France to make deals, get inspired by work from around... Continue reading at Fast Company

[ Fast Company | 2019-06-17 16:30:37 UTC ]
More news stories like this