How to Choose and Apply Social Media Tools

Since social media was identified as a relevant tool to the publishing industry, magazine publishers have devoted many resources and an abundance of energy to finding and implementing the best strategies to solidify a presence in the sphere. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-07-14 00:00:00 UTC ]

Other news stories related to: "How to Choose and Apply Social Media Tools"


BEA 2014: Thrilling Thriller: Chris Pavone

After finishing his first novel, The Expats, Chris Pavone decided he wanted to place his next thriller, The Accident (Crown, Mar.), in the publishing industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
More news stories like this


BEA 2014: Passionate After 40 Years

You couldn’t find a more optimistic person than David Caron, owner and co-publisher of ECW Press, when it comes to the future of the publishing industry, and he is very proud of the company he’s been with for 10 years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
More news stories like this


5 Fifteen Partners with Bluefin Technology Partners to Market Cloud-Based Advertising Solutions

5 fifteen, a premier supplier of consulting services and cloud-based software solutions designed for newspaper and magazine publishers, has appointed Bluefin Technology Partners, a leading provider of online classifieds and self-service advertising s ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-03-27 00:00:00 UTC ]
More news stories like this


Ukrainian Book Publishing Fears Hard Times Ahead

Ukraine's new government is considering withdrawing support for the publishing industry and eliminating tax and other benefits for publishers to save cash. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-24 00:00:00 UTC ]
More news stories like this


Events Are ALIVE in St. Louis

It's no secret that events can be a great source of ancillary revenue for magazine publishers. Perhaps more implicit, however, is that events can develop and grow a community of engaged stakeholders-beyond the readership. In St. Louis, a regional magazine has been skillfully developing its event... Continue reading at Folio Magazine

[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
More news stories like this


Indian STM Publishing Worth $200m, 20% Growth, 2% Ebooks

A snapshot of STM publishing in India, which represents 84% of the publishing industry's profits in the country, from this February's GLOBALOCAL conference. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-27 00:00:00 UTC ]
More news stories like this


If Native Advertising Is So Harmless, Why Does It Rely on Misleading Readers?

The devil walks into a bar and sits at a table with eight newspaper and magazine publishers plus one strange little fellow in shabby, dated robes. The devil says, "How'd you all like to get some advertising revenue at higher rates t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-02-25 00:00:00 UTC ]
More news stories like this


Native vs Cross-Platform Apps – What’s Better for Digital Newspapers?

2 years ago it was "nice to have" a mobile strategy for large and medium-sized companies. But today the reality is that a mobile strategy is a must-have for all businesses of all sizes. And the publishing industry is no exception.  Toda ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-02-11 00:00:00 UTC ]
More news stories like this


Yahoo Is Betting Big On Digital Magazines

CEO Marissa Mayer wants her company to copy the publishing industry for its "elegant" designs, "distinctive voice," and of course, our CPMs.In an overtly flashy keynote address to the packed CES crowd yesterday, Yahoo CEO Marissa Mayer presented the company's vertical move into online magazines.... Continue reading at Fast Company

[ Fast Company | 2014-01-09 00:00:00 UTC ]
More news stories like this


Postage Rate Hike Approved

The United States Postal Service (USPS) delivered coal to magazine publishers to welcome the New Year. Continue reading at Folio Magazine

[ Folio Magazine | 2014-01-02 00:00:00 UTC ]
More news stories like this


Where Branded Content Dollars Are Going

Marketers continue to be in love with their own content. Spending on branded content is set to reach $1.8 million this year, or 37 percent of marketers’ ad budgets, up from $1.7 million in 2012, per a Custom Content Council survey. The lion’s share of that is going into print. Spending on... Continue reading at AdWeek

[ AdWeek | 2013-12-04 00:00:00 UTC ]
More news stories like this


Hearst's Troy Young Spills: This Is How You Make Money In Digital Media

The 126-year-old publishing company's new head of digital talks about what kind of content works, balancing legacy with progress, and how to find the "unicorns" to lead your brand where it needs to go.The publishing industry in the digital age is a lawless frontier of fluctuating business... Continue reading at Fast Company

[ Fast Company | 2013-12-04 00:00:00 UTC ]
More news stories like this


No Game Without Drama: Slovenia’s Publishing Industry in Turmoil

With one of Slovenia's two major publishing conglomerates up for auction, the industry fears the worst; readers, meanwhile, have rallied around a surprise bestseller. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-19 00:00:00 UTC ]
More news stories like this


Dwelling well

Upscale shelter magazine Dwell, which is moving its editorial operations to Manhattan from San Francisco, just launched an online store that offers fans a handpicked selection of furniture and other home (and office) goods. But rather than acting as a link between buyer and seller, like most... Continue reading at Crains New York

[ Crains New York | 2013-11-03 00:00:00 UTC ]
More news stories like this


Countdown to the Shanghai Children’s Book Fair

The stage is set for the who's who of China's children's publishing industry and those interested in reaching the country's 230 million children under 16 years old. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-01 00:00:00 UTC ]
More news stories like this


UK Newspapers Fail to Block Royal Charter on Press Regulation

London (CNN) -- UK newspaper and magazine publishers lost a High Court bid Wednesday to block the progress of a government-backed royal charter on press regulation. The royal charter, which has cross-party backing, was due to go before the Privy Co ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-31 00:00:00 UTC ]
More news stories like this


Watch Videos from Thursday at the Frankfurt Book Fair

Watch our Frankfurt Book Fair video interviews with Peter Usborne (Usborne Books), Bob Campbell (Wiley), Jamie Byng (Canongate), Richard Nash (Small Demons), and other leading figures in the publishing industry. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-11 00:00:00 UTC ]
More news stories like this


Download: Friday’s Frankfurt Show Daily 2013

From India to China, Brazil to Finland, find out what the publishing industry is talking about in our Friday Show Daily from the Frankfurt Book Fair 2013. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-11 00:00:00 UTC ]
More news stories like this


Publishing’s Leap of Faith

Ed Nawotka examines the publishing industry's changing relationship with data and how that might or might not impact the way publishers acquire and sell books. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-11 00:00:00 UTC ]
More news stories like this


AUDIO: Bookshops 'are a pleasure'

Waterstones chief executive James Daunt and critic Alexandra Heminsley discuss the future of the publishing industry on 'Super Thursday'. Continue reading at BBC World

[ BBC World | 2013-10-10 00:00:00 UTC ]
More news stories like this