How The New York Times finds new subscribers on Facebook

Facebook can drive a lot of traffic to publishers, but the knock is that a lot of it is fly-by traffic. The Times is using a startup, KeyWee, to find subscribers among the casual readers, though. KeyWee comes up with keywords for articles and then targets the articles to Facebook users who are likely to be interested in them, yielding a 150 percent ROI and showing there’s “still potential to find loyal subscribers” there, the Times’ Mat Yurow said. The post How The New York Times finds new subscribers on Facebook appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-07-02 00:00:00 UTC ]
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Raja Shehadeh, Yiyun Li and Maria Bamford among L.A. Times Book Prize finalists

The L.A. Times Book Prizes honor 66 works in 13 categories celebrating exceptional writing from authors at all stages of their careers. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-02-21 13:00:41 UTC ]
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A Muslim Teen Finds Her Voice in Post-9/11 America: Read an Excerpt from HOPE ABLAZE by Sarah Mughal Rana

Read an excerpt of Hope Ablaze by Sarah Mughal Rana, a YA novel about a Muslim girl who writes a protest poem that goes viral, changing her whole life. Continue reading at Book Riot

[ Book Riot | 2024-02-21 12:30:00 UTC ]
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Lifeway Rebounds from Rocky Times

CEO Ben Mandrell tells PW the turnaround strategy was to refocus on the original mission—serving pastors and church leaders. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-20 05:00:00 UTC ]
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What’s Next for Max Lucado? An End Times Book

‘What Happens Next,’ coming from Thomas Nelson in August, is the first book on the biblical end times by bestselling author and pastor Max Lucado. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-20 05:00:00 UTC ]
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4 New Books on the Many Faces of New York City

Histories of reluctant mayors, edgy newspapers, and scandalous divorces, plus a book of moving conversations with New Yorkers speaking near-dead languages, remind us of the sheer breadth of stories available in the Five Boroughs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-15 05:00:00 UTC ]
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‘Time-efficient foreplay’: inside the funny, filthy world of erotic podcasts

From fan fiction about Disney cartoons having sex to raunchy shows from Hollywood stars, pornographic audio is podcasting’s hottest new trendHave you ever stood at the school gates, waiting to pick up your six-year-old, while secretly listening to fan fiction about Harry Potter and Draco Malfoy... Continue reading at The Guardian

[ The Guardian | 2024-02-12 16:32:24 UTC ]
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A Graphic Novel Finds a Relatable Hero in a Modern African Woman

The “Aya” series explores the pains and pleasures of everyday life in a working-class neighborhood in West Africa. Continue reading at The New York Times

[ The New York Times | 2024-02-10 10:02:39 UTC ]
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Parable Survey Finds Sales at Christian Retailers Rose 8% in 2023

Sales at the more than 200 Christian retailers who took part in the Parable Group's annual survey rose 8% over 2022. Gifts, adult books, and Bibles remained the most popular categories for the stores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-07 05:00:00 UTC ]
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Call of Duty didn’t top the yearly sales charts for one of the first times since 2009

Just like death and taxes, you can usually rely on a Call of Duty game to top the sales charts each year. The various entries in Activision’s warfare simulation franchise have mostly done just that, going all the way back to 2009. This year’s a bit different. Call of Duty: Modern Warfare III has... Continue reading at Engadget

[ Engadget | 2024-01-18 19:16:41 UTC ]
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Katherine Min was ahead of her time. Four years after her death, her second novel proves it

Katherine Min's Korean American debut novel was ignored. After she died in 2019, publishers worked to put out her second novel, 'The Fetishist.' Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-01-18 11:00:57 UTC ]
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Avid Reader Bets Big on Kaliane Bradley's 'The Ministry of Time'

An inside look at the debut speculative novel so charming that Avid Reader Press executive editor Margo Shickmanter preempted it from her bathtub. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-16 05:00:00 UTC ]
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Book Review: ‘A Hitch in Time,’ by Christopher Hitchens

This bracing anthology of Christopher Hitchens’s work for The London Review of Books is just the ticket. Continue reading at The New York Times

[ The New York Times | 2024-01-01 10:02:01 UTC ]
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Poetry sales boom as Instagram and Facebook take work to new audiences

Writing and reading poems is no longer a minority pastime as verse overlaps with self-help genre and classics are revisitedIt was only last year that the Scottish poet Donna Ashworth was given a publishing contract. Now the 48-year-old has ended 2023 with five of her books in the Top 20 poetry... Continue reading at The Guardian

[ The Guardian | 2023-12-24 12:00:53 UTC ]
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Colm Tóibín! Geraldine Brooks! A guide to killing time! 19 books out in paperback this January.

2o24 is approaching! It’s hard to believe that 2023 is over, but a new year means new possibilities (always), new resolutions (maybe), and new books (once again, always). But it also means a new chance to pick up some excellent reads from 2023 that you might have missed when they first came out,... Continue reading at Literrary Hub

[ Literrary Hub | 2023-12-22 14:01:02 UTC ]
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Lightning Source Finds New Areas to Grow

Now in its 25th year, Ingram’s digital printing group has deepened its ties with publishers and expanded its international footprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-15 05:00:00 UTC ]
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California Poet Laureate Lee Herrick opens up and performs at the L.A. Times Book Club

On Dec. 12, California Poet Laureate Lee Herrick talks about life on the road at the L.A. Times Book Club. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-12-12 20:24:33 UTC ]
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12 of the Most Prolific Children’s Book Authors of All Time

These prolific children's book authors have written hundreds of books over decades working in the publishing industry! Continue reading at Book Riot

[ Book Riot | 2023-12-07 11:30:00 UTC ]
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CBC News analysis finds thousands of Canadian authors, books in controversial dataset used to train AI

A CBC News investigation has found at least 2,500 copyrighted books written by more than 1,200 Canadian and Québécois authors were shared online as part of a massive — and now defunct — dataset used to train artificial intelligence. Continue reading at CBC

[ CBC | 2023-12-07 09:00:49 UTC ]
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