How The New York Times finds new subscribers on Facebook

Facebook can drive a lot of traffic to publishers, but the knock is that a lot of it is fly-by traffic. The Times is using a startup, KeyWee, to find subscribers among the casual readers, though. KeyWee comes up with keywords for articles and then targets the articles to Facebook users who are likely to be interested in them, yielding a 150 percent ROI and showing there’s “still potential to find loyal subscribers” there, the Times’ Mat Yurow said. The post How The New York Times finds new subscribers on Facebook appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-07-02 00:00:00 UTC ]
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L.A. Times Book Prize winners named in a ceremony filled with support for USC valedictorian Asna Tabassum

Winners at the 2024 L.A. Times Book Prizes included Ed Park for fiction, Ivy Pochoda for mystery/thriller and the pro-Palestinian commencement speaker whose name has become a rallying cry for free speech. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-04-20 05:08:39 UTC ]
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Sales Dropped at Comics Shops in 2023, ComicsPRO Survey Finds

Sales fell at 69% of responding retailers in 2023 compared with 2022, with sales of new comics periodicals down at 73% of responding comic shops and graphic novel sales down at 65%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-17 04:00:00 UTC ]
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Double The Book Bans In Half The Time: PEN America’s Latest Book Ban Report

PEN's new report shows that book bans continue to rise and continue to target books by or about queer people and people of color. Continue reading at Book Riot

[ Book Riot | 2024-04-16 12:05:00 UTC ]
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New PEN America Report Finds School Book Bans at Record Levels

The report, 'Banned in the USA: Narrating the Crisis,' reports 4,349 book bans recorded from July to December 2023, with more book bans recorded during the first half of the current school year than in all of the last school year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-16 04:00:00 UTC ]
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Some Former SPD Clients Find New Homes Despite Ongoing Uncertainty

Dozens of former publishers that had been served by SPD have signed with Asterism and Itasca as frustration mounts over the lack of information coming from the now-shuttered distributor. Meanwhile, Ingram is offering some flexibility in its 60-day deadline to have inventory removed from its... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-09 04:00:00 UTC ]
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‘The crime writer crime writers read’: Garry Disher, author of 60 books and finding fame in his 70s

The Australian author is ‘incredibly influential’, but has had to survive decades of ‘cultural cringe’ and genre snobbery to make finally ‘a decent sort of living’Before parched and dusty towns across Australia became full of fictional sinister people; before the explosion of outback noir and... Continue reading at The Guardian

[ The Guardian | 2024-04-05 23:00:18 UTC ]
More news stories like this | News stories tagged with: #writing workshops #bestseller lists #australian author


Books for Finding the God in You

These new books explore the nexus between introspection and spirituality, urging readers to form a relationship with the self rather than with a higher power. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-05 04:00:00 UTC ]
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London: Tom Crewe Wins the Sunday Times’ Young Writer Award

Jury comments about the Sunday Times Young Writer-winning debut, 'The New Life,' call Tom Crewe's book, a 'tenderly sensual account of masculine sexuality.' The post London: Tom Crewe Wins the Sunday Times’ Young Writer Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-20 12:50:02 UTC ]
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Gerald Levin, the former Time Warner CEO who engineered a disastrous mega-merger, is dead at 84

Gerald Levin, who led Time Warner Media into a disastrous $182 billion merger with the internet provider America Online, has died at the age of 84 Continue reading at ABC News

[ ABC News | 2024-03-15 09:02:35 UTC ]
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Bookseller Oral History Project Finds Permanent Home at the University of Iowa Libraries

The Bookseller Oral History Project, a program intended to document and preserve the history of bookselling in the U.S., has found a permanent home at the University of Iowa Libraries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-05 05:00:00 UTC ]
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Meta is killing the Facebook News tab in the US and Australia

In early April, the Facebook News tab will start disappearing for users in the US and Australia. Meta has announced that it's deprecating the dedicated tab found in the bookmarks section of its social network as part of its efforts to "align [its] investments to [its] products and services... Continue reading at Engadget

[ Engadget | 2024-03-01 08:27:50 UTC ]
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An indie publisher finds its future – with a public library

Angel City Press in Los Angeles has long published local authors. In a bold move, its founders are now giving the press to the city’s public library. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2024-02-28 15:49:05 UTC ]
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New Lee & Low Diversity Baseline Survey Finds Minor Changes

The third edition of the survey found the industry to be slightly more diverse in terms of its racial and gender makeup than it was four years ago. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-28 05:00:00 UTC ]
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UK: The Sunday Times Young Writer 2024 Shortlist

Praising 'their attentiveness to the world,' the 2024 Sunday Times Young Writer of the Year jury names four authors to its shortlist. The post UK: The Sunday Times Young Writer 2024 Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-02-27 17:20:22 UTC ]
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U.K. Publishing Spotlight: Footnote Press Finds Meaning in the Margins

The managing director of the publishing startup describes her disruptive agenda and promises a list of "strong, game-changing voices." Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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